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Reddit & StumbleUpon Ads - SMX West 2013

A look at both Reddit and StumbleUpon's ad systems, along with tips on how to get the most out of both.

BrentCsutoras
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Reddit & StumbleUpon Ads - SMX West 2013

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  1. www.kairaymedia.com

  2. Reddit Ads www.kairaymedia.com

  3. Reddit Ads: Untargeted vs Targeted •Untargeted • • • • Site wide @ $20 min per day All ads approved and paid prior to current day Total ad payments calculated = Daily CPM Your % of total spend = Your % day’s visibility •Targeted • • Subreddit specific @ $30 min per day Also shows on Front page to Subreddit subscribers •Boosted based on traffic ratio to default subreddits Higher minimum spend Less competition • • www.kairaymedia.com

  4. Reddit Ads: Choosing Subreddit •Related Subreddits •Activity levels • Stattit.com • Redditlist.com – Closed (private) • Metareddit.com • Monitoring service www.kairaymedia.com

  5. Reddit Ads: Know Your Subreddit • SubReddit rules • Research other ads • Use accepted formatting • TIL when in /r/TodayILearned www.kairaymedia.com

  6. Reddit Ads: Promotion Graph www.kairaymedia.com

  7. Reddit Ads: ABP • February 5, 2013, Reddit was added to Ad Blocker Plus’ ‘whitelist’ and now show by default to ABP users • Paid vs Natural Traffic www.kairaymedia.com

  8. StumbleUpon Ads www.kairaymedia.com

  9. StumbleUpon Ads: Pricing • Plans show $.10 as lowest option • Defaults to $.10 (aka ‘normal’) • Pricing based on priority and time on page • Why $.05 (aka ‘lowest’) is best! • Requirement for $.10 and $.25 time on page is low • Never had an issue filling budget FAST www.kairaymedia.com

  10. StumbleUpon Ads: Categories • Auto vs Manual Selection • Auto then Manual • Broad or Precise • Demographic www.kairaymedia.com

  11. StumbleUpon Ads: Paid -> Natural • Stumbles from Ads help natural success • Score • Content Marketing combination www.kairaymedia.com

  12. StumbleUpon Ads: Focused Content • Covert the Stumble above the fold • Images / Visual / Minimalist • Social buttons • StumbleUpon, Pinterest, Facebook, Twitter • Digg Digg / Buffer www.kairaymedia.com

  13. Connect With Me… Facebook.com/kairaymedia Facebook.com/brentcsutora s Gplus.to/kairay Gplus.to/brent www.kairaymedia.com @kairaymedia @brentcsutoras www.kairaymedia.com

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