Ultimate Guide to What is Link Building in SEO

1. Ultimate Guide to What is Link Building in SEO What is Link Building in SEO Link building is the practice of acquiring hyperlinks from different websites to your webpage. It is done for search engine optimization by increasing the number of high-quality hyperlinks to a website. These hyperlinks help the users in navigating between different web pages on the internet and also help search engines like Google to crawl between the pages on your website. Link building in SEO is a crucial part of a successful SEO strategy that will help you in getting higher rankings on search engines, attract beneficial targeted referral traffic, and increase the credibility of your website. Why is Link Building Important? Earlier, search engines such as Yahoo and Alta Vista used to rank their search results based on the content of the webpage. Though, now, Google is the dominant player among search engines and uses a PageRank Algorithm. Instead of simply analyzing page content, this algorithm checks how many people have linked to that page. The more links a webpage has from authoritative and popular websites, the better it will perform in relevant search results. Link building facilitates relationship-building among businesses as one reaches out to various businesses to build links. Links are proven to be a strong ranking factor in the search algorithms of various search engines, including Google, therefore are of utmost importance in SEO. A good backlink from a credible and popular website will lead to a surge in relevant referral traffic that might lead to favorable conversion. Good link building along with relevant content creation will facilitate brand building and will help you become an established authority in your area of expertise. Types of Link Building You must have a good understanding of the types of links that can be built to analyze which type of link is ideal for your website. A few of the types of link building are mentioned below. 1. Internal Links - Internal links are those that are connected to the same website. This means that the hyperlinks are of a webpage within the same domain. These help the users to navigate their way through your website. Using anchor texts, which are the clickable texts that have a hyperlink, is the best way to incorporate internal links to your page. 2. External Links - These are hyperlinks from other relevant domains. External links provide credibility to your page and offer useful information to your users. You should determine which external links should be added by considering certain metrics such as trustworthiness and popularity of the linked domain. 3. Backlink - Backlink is a term for inbound links wherein another site uses an external link to redirect users to your website. For instance, if site A has an external link to Site B,

2. Site B will have a backlink from Site A. Backlinks are valuable for SEO as they are like a 'vote of confidence from one website to another. You can use several tools to analyze and find popular sites that can create potential backlinks for you. a. Manual Outreach Backlinks - These involve reaching out to different relevant websites and asking them to link back to your page or articles for building backlinks and increase SEO value. With the correct link building strategies, you can convince popular bloggers and websites to link to your webpage. b. Natural Editorial Backlinks - These are backlinks that you don't ask for. These are created when popular websites discover your content on their own and link to your website believing it will add value to their webpage.