Borderless Access - Consumer Panel Book

Global Panel Book 1

Genuine Respondents = Quality Responses Reliable and authentic responses are key to any research studies. Which is why we rigorously authenticate our panelists at many levels to ensure unique and genuine responses leading to quality data. Recruitment by invitation only Double opt-in Mobile verification (Triple opt-In) Social media verification Ongoing response monitoring Mobile authentication using a one-time password at registration. Additionally redemption of points as coupon are sent only to the verified mobile number. Invite only candidates that we are looking for. Following a strict double opt-in process as per the ESOMAR guidelines. A must for all B2B panel recruits. B2C panelists are encouraged to engage with us on social media platforms. Use of advanced tools and predictive algorithms to track and remove panellists who do not conform to our quality standards. 3 © 2023 Borderless Access

Hyper-Niche Audience Access hyper-niche B2C audiences through our meticulously profiled panellists and alternate methodologies. Online Shoppers Travel & Hospitality Smartphone Users Financial Product Holders IT Auto Healthcare Online shopping behavior, channel preferences, affinity, product set preferences, purchase frequency and purchase size. Based on the company they work in, employee size, number of PCs, designation, primary IT functions/ responsibility, occupation, industry, and company annual revenue. Type Type of air travel – business or leisure, travel frequency, class of air travel, casual travellers, business travellers, professional travellers, hospitality professionals including staff and support teams. Mobile phone ownership and usage, attributes include mobile brands, smart phone ownership, usage, and more. Physicians, care givers, key opinion leaders (KOL), pharmacists, hospital administrators. Patients profiled on ailment type, lifestyle parameters and healthcare access. Target based decision making criteria, online banking usage, financial products owned. of vehicle owned – Two or Four- wheelers, vehicle brand, segmented by – small, mid-sized, luxury, and SUVs, old/new purchases, insurances, etc. 4 © 2023 Borderless Access

Hyper-Niche Audience Access hyper-niche B2C audiences through our meticulously profiled panellists and alternate methodologies. Cannabis Industry Mothers Gamers LGBTQ HNIs Pet Owners Smokers Working mothers or stay-at-home moms, first-time mothers, mothers with twins; single mothers, mothers from all walks of lives, age group, region, religion, culture, income group and more. Gamers of all age- groups and types, from casual smartphone players to e-sport professionals and everyone else in between. Lesbian, gay, bisexual, transgender, and queer community members who are single, married, parents, students, working professionals and from other areas of society. High-net-worth Individuals based on income, investible income, real-estate owned, cars owned, financial products owned, profession, designation, entrepreneurship, demographics, etc. Pet owners based on age, preferences, type of pets owned, the intent of pet ownership, pet food purchase behaviour, brand preferences for their pets, satisfaction levels, etc. Profiled based on cigarette brand preference, number of cigarettes consumed, purchase power, family members, insurance covered, etc. Legal recreational cannabis users, medical cannabis users, cannabis business owners and staff, cannabis farmers and other individuals. 5 © 2023 Borderless Access

Hyper-Niche Audience Access hyper-niche B2B audiences through our meticulously profiled panellists and alternate methodologies. Small Business Owners ITDMs MDMs FDMs HRDMs BDMs Almost all ITDM titles including CIO/CTO, VP- Technology, Director, (MIS, IS, IT) Manager (telecom, data communication, network security) and network administrator. All MDM titles including CMO, CSO, SVP/VP/Director/ General Manager/ Senior Manager/ Manager, and brand, digital, and product marketing managers, B2B- B2C marketers. FDM titles such as CFO, Finance controller, VP of finance/treasurer, Finance director, FP&A manager. HRDM titles like CHRO/CPO, VP (HR, talent acquisition, talent management), Director (HR, training, payroll), Manager (HR, training, payroll) and others. BDM titles including Owners, Chairman, Managing Director, CEO, CFO, CMO, CHRO, COO, President, Director, VP, SVP, EVP, General Manager, and other senior management and department heads. SBOs profiled for almost every industry vertical including retail, food and hospitality, manufacturing, professional services, real estate etc. 6 © 2023 Borderless Access

Panel Attributes List Basic Demographics Interests / Hobbies Expanded Business Variables by Industry ➢ Title ➢ Occupation ➢ Functional role ➢ Purchase decision makers ➢ Primary role ➢ Human Resources Role ➢ General ➢ Health / fitness / wellness ➢ Hobbies / leisure ➢ Sports activities ➢ Frequency of travel ➢ Frequency of travel by air ➢ Air travel intenders ➢ Domestic travelers for business / leisure purpose ➢ Overseas travelers for business / leisure purpose ➢ Travel decision makers ➢ Destination travelled in the past 12 months (continents) Electronics / Gadgets Mobile Phone Entertainment Automotive ➢ Mobile phone use ➢ Type of mobile phone ➢ Operating systems ➢ Network providers (India) ➢ Average monthly billing ➢ Contract type ➢ Phone brands ➢ Television ➢ Books ➢ Movies ➢ Music ➢ Types of car ➢ Car brands ➢ Purchase intent ➢ Role in decision ➢ Electronic devices owned ➢ Online activities ➢ Video game system 7 © 2023 Borderless Access

8 Million+ Respondents | 40 Markets | 10 Million Surveys Annually TURKEY TAIWAN BRAZIL KSA SOUTH AFRICA INDIA 1,500,000 + 450,000+ 225,000+ 300,000+ 75,000+ 275,000+ SINGAPORE NIGERIA RUSSIA 180,000+ CHINA MEXICO UAE 375,000+ 200,000+ 175,000 + 150,000+ 55,000+ KUWAIT USA EGYPT POLAND INDONESIA VIETNAM 225,000+ 320,000+ 20,000+ 65,000+ 80,000+ 100,000+ ARGENTINA PHILIPPINES QATAR 20,000+ KENYA NEW ZEALAND UK 250,000+ 150,000+ 60,000+ 220,000+ 55,000+ COLOMBIA GERMANY THAILAND GHANA KOREA 150,000+ 25,000+ 150,000+ 55,000+ 200,000+ MOROCCO ITALY 105,000+ MALAYSIA AUSTRALIA CHILE 20,000+ 120,000+ 100,000+ 60,000+ FRANCE HONG KONG ECUADOR 10,000+ 105,000+ 25,000+ NETHERLANDS PERU 20,000+ 10,000+ B2B, B2C Panel | 8M+ SPAIN 35,000+ 8 © 2023 Borderless Access

Brazil Panel Size 450,000+ EMPLOYMENT STATUS CITIES GENDER 48% 31% 52% Male Female 14% 14% 12% 11% 9% 9% Fortaleza 4% MARITAL STATUS Salvador 3% Business owners Currently un- employed Employed – Full Time Employed – Part Time Self- Student Others 39% 48% 13% employed Belo Horizonte 6% Married Others Single Rio de Janeiro 14% AGE Brasília 4% São Paulo 33% 30% 26% 23% EDUCATION 46% Curitiba 5% 14% 54% Porto Alegre 5% 7% Graduates/ Post Graduates Less than Graduate Others 26% 18-24 25-34 35-44 45-54 55+ 11 © 2023 Borderless Access

Mexico Panel Size 375,000+ EMPLOYMENT STATUS CITIES GENDER 51% 41% 49% Male Female 21% Monterrey 12% 11% 8% 8% Aguascalientes 3% 6% 5% MARITAL STATUS Minatitlán 3% Business owners Currently un- employed Employed – Full Time Employed – Part Time Self- Student Others 39% 45% 16% employed Cancún 3% Married Others Single AGE El Salto 7% 32% 29% Guadalajara 13% EDUCATION 52% 22% Others 27% 48% 12% Acapulco 11% Mexico City 21% 5% Graduates/ Post Graduates Less than Graduate 18-24 25-34 35-44 45-54 55+ 12 © 2023 Borderless Access

Borderless Access - Consumer Panel Book