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Online Survey Best Practices for
For businesses to develop and improve with every passing day, it is vital to know
the areas of their business operations where they are lacking or the areas where
more enhancements are possible. Everything isn’t mentioned in the rule books
promulgated to run the organization. There are aspects which demand new
study and research with the changing trends. For the said concept, it is
important to know what is being liked and disliked by people, and what might
interest them. To know this on a large scale, Surveys come out as the best
option. In the contemporary world where everything is online, getting a survey
done has become easier. But, like everything else, it comes with its own
challenges. Let’s have a look at some online survey best practices to follow while
conducting an online survey to get effective results.
1. Keep it short
The first and foremost thing that you need to take care of is the length of the
survey. It’s a busy world and nobody is interested in spending out much time
filling out lengthy surveys. If your questionnaires are short, more people will
participate in it and you get more results to compare and take actions
accordingly. Most people tend to opt out in the middle if it is taking more than a
few minutes to fill out a survey.
2. Intelligent Questionnaire
The designing of the questionnaire should be done intelligently. Don’t put in
long answer questions to your survey. Thinking from the scratch is what people
don’t like. Try to put in multiple choice questions. If it is important to get a few
words from people filling out the survey, start with a yes/no option. For
example, instead of ‘How do you think we can better our customer services?’
You should ask ‘Are you satisfied with our customer services? If no, please
provide your feedback on the same.’ It’s all about convincing and coaxing
someone to answer your unwanted questions. Answering the first question
needs somewhat taxing to your mind, while the second one takes you step by
step towards answering the question. Try to use a rating scale questionnaire
which would be easier to analyze. A uniform method would make it easier to
upload input data from which relevant output can be drawn through use of
3. Target Population
When it comes to surveys, one size doesn’t fit all. Be specific about your target
audience and create the survey accordingly. Use terms that they can relate to.
For example, if you want to survey people of a particular region, you can use
their local language. Similarly, if the survey is meant for youngsters, your tone
can be funky that would attract and not bore the youngsters. For middle aged
working people, you are expected to be more professional with the language
and tone of the survey.
4. Clear and simple
This one is one of the most important points to be considered while preparing a
survey. The language should be very lucid. Each word of the survey should be
clearly understood by the participant. If a survey contains jargons, the
participant wouldn’t care about looking into the meaning of it. He will just skip
the survey. The questions should also be direct without much beating around
the bush. The participant of the survey must not feel like he is taking a test. It
should be a simple activity which can be easily filled out without much effort.
5. E-mail surveys
Mailing out the surveys is always one of the options. When the survey is asked
to be filled out in a pop-up, a click on the cross is all one needs to get rid of it.
And then, even if one is willing to fill it out later, they won’t be interested in
making efforts to find it again. Mailing the survey ensures that the survey stays
in the inbox of the target respondents and that they can fill it out later given
their convenience of time and place. It will also help you promote your survey. If
you have a CRM system it becomes even easier to email surveys from within
your CRM using an app likeSurvey Rocket.
6. Test your survey
For anything that is important, a ‘test’ is mandatory. Same goes for surveys too.
After you are done preparing the questionnaire, test it on various browsers,
devices, and operating systems. It should work without any glitch and should be
fast to load. Send it out to a first set of people, which includes insiders and close
people. See if you are getting the desired results and are able to analyze the
data received. Once you are done with the testing part, you can delete all the
test data and send out the survey to the potential respondents.
7. Rewards at the end
This is a relatively new method being adopted by businesses to get their surveys
filled. And, it definitely works! If it is your customers that are the potential
respondents, you can offer them a certain discount on their next purchase if
they fill out the survey. A code is generated when the survey is filled which they
can use to redeem their discount. Leading businesses like KFC, use their invoices
to promote these kind of surveys where the bill number is filled out while filling
out the survey, which they can use to get the discount on their next purchase.
8. Compatibility on mobile
People like to do things on the move, while they are on devices like their phones
and tablets; they are more probable to be available to fill out the surveys.
Therefore, your survey should be compatible and look good on these devices
with smaller screens as well. While testing your survey, mark it in the list to
check the survey is working fine from various phone browsers and tablets.
All these points will help you get more responses to your survey which you can
further utilize for effective results. Apart from this, you should keep some simple
etiquettes in mind. For example, using the words like ‘Please’ in the beginning of
the survey and adding a one line thank you note after filling out the survey.