slide1 n.
Skip this Video
Download Presentation
Online Survey Best Practices for Effective Results

Loading in 2 Seconds...

play fullscreen
1 / 4

Online Survey Best Practices for Effective Results - PowerPoint PPT Presentation

  • Uploaded on

I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
Download Presentation

PowerPoint Slideshow about 'Online Survey Best Practices for Effective Results' - Bizmagestore

Download Now An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript


Online Survey Best Practices for

Effective Results

For businesses to develop and improve with every passing day, it is vital to know

the areas of their business operations where they are lacking or the areas where

more enhancements are possible. Everything isn’t mentioned in the rule books

promulgated to run the organization. There are aspects which demand new

study and research with the changing trends. For the said concept, it is

important to know what is being liked and disliked by people, and what might

interest them. To know this on a large scale, Surveys come out as the best

option. In the contemporary world where everything is online, getting a survey

done has become easier. But, like everything else, it comes with its own

challenges. Let’s have a look at some online survey best practices to follow while

conducting an online survey to get effective results.




1. Keep it short

The first and foremost thing that you need to take care of is the length of the

survey. It’s a busy world and nobody is interested in spending out much time

filling out lengthy surveys. If your questionnaires are short, more people will

participate in it and you get more results to compare and take actions

accordingly. Most people tend to opt out in the middle if it is taking more than a

few minutes to fill out a survey.

2. Intelligent Questionnaire

The designing of the questionnaire should be done intelligently. Don’t put in

long answer questions to your survey. Thinking from the scratch is what people

don’t like. Try to put in multiple choice questions. If it is important to get a few

words from people filling out the survey, start with a yes/no option. For

example, instead of ‘How do you think we can better our customer services?’

You should ask ‘Are you satisfied with our customer services? If no, please

provide your feedback on the same.’ It’s all about convincing and coaxing

someone to answer your unwanted questions. Answering the first question

needs somewhat taxing to your mind, while the second one takes you step by

step towards answering the question. Try to use a rating scale questionnaire

which would be easier to analyze. A uniform method would make it easier to

upload input data from which relevant output can be drawn through use of

various softwares.

3. Target Population

When it comes to surveys, one size doesn’t fit all. Be specific about your target

audience and create the survey accordingly. Use terms that they can relate to.

For example, if you want to survey people of a particular region, you can use

their local language. Similarly, if the survey is meant for youngsters, your tone

can be funky that would attract and not bore the youngsters. For middle aged

working people, you are expected to be more professional with the language

and tone of the survey.




4. Clear and simple

This one is one of the most important points to be considered while preparing a

survey. The language should be very lucid. Each word of the survey should be

clearly understood by the participant. If a survey contains jargons, the

participant wouldn’t care about looking into the meaning of it. He will just skip

the survey. The questions should also be direct without much beating around

the bush. The participant of the survey must not feel like he is taking a test. It

should be a simple activity which can be easily filled out without much effort.

5. E-mail surveys

Mailing out the surveys is always one of the options. When the survey is asked

to be filled out in a pop-up, a click on the cross is all one needs to get rid of it.

And then, even if one is willing to fill it out later, they won’t be interested in

making efforts to find it again. Mailing the survey ensures that the survey stays

in the inbox of the target respondents and that they can fill it out later given

their convenience of time and place. It will also help you promote your survey. If

you have a CRM system it becomes even easier to email surveys from within

your CRM using an app like​​Survey Rocket​.

6. Test your survey

For anything that is important, a ‘test’ is mandatory. Same goes for surveys too.

After you are done preparing the questionnaire, test it on various browsers,

devices, and operating systems. It should work without any glitch and should be

fast to load. Send it out to a first set of people, which includes insiders and close

people. See if you are getting the desired results and are able to analyze the

data received. Once you are done with the testing part, you can delete all the

test data and send out the survey to the potential respondents.

7. Rewards at the end

This is a relatively new method being adopted by businesses to get their surveys

filled. And, it definitely works! If it is your customers that are the potential

respondents, you can offer them a certain discount on their next purchase if




they fill out the survey. A code is generated when the survey is filled which they

can use to redeem their discount. Leading businesses like KFC, use their invoices

to promote these kind of surveys where the bill number is filled out while filling

out the survey, which they can use to get the discount on their next purchase.

8. Compatibility on mobile

People like to do things on the move, while they are on devices like their phones

and tablets; they are more probable to be available to fill out the surveys.

Therefore, your survey should be compatible and look good on these devices

with smaller screens as well. While testing your survey, mark it in the list to

check the survey is working fine from various phone browsers and tablets.

All these points will help you get more responses to your survey which you can

further utilize for effective results. Apart from this, you should keep some simple

etiquettes in mind. For example, using the words like ‘Please’ in the beginning of

the survey and adding a one line thank you note after filling out the survey.



Reference :