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Best Practices for Effective Campaign Management. Corporate Overview.

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Presentation Transcript
slide2

Corporate Overview

  • Tenzing designs, deploys and fully manages IT infrastructure for organizations running mission-critical Ecommerce, SaaS, and Enterprise Web applications. We work collaboratively with customers to achieve their goals through our award-winning approach to IT service management and a comprehensive portfolio of services.

Company Highlights

  • Founded in 1998, privately owned
  • 450 customers (15% in the US and abroad)
  • Tenzing clients power some of the world’s most recognizable brands
  • Certifications: SSAE16, ISO 27001, PCI compliant
  • Variety of dedicated, Cloud and Private Cloud environments
  • Consistent double digit growth: last 5 years
  • 80 employees (75% dedicated to service delivery)
coca cola february 3 2013
Coca Cola, February 3, 2013

Average page load time of 62 seconds

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47% of consumers expect a website to load in 2 seconds or less.

  • 40% will abandon a website that takes more the 3 seconds to load.
  • A 1 second delay (or 3 seconds of waiting) decreases customer satisfaction by 16%.
  • 79% of shoppers who are dissatisfied with website performance are less likely to buy from the same site again.
  • 44% of online shoppers will tell their friends about a bad experience online
agenda
Agenda
  • Security Preparedness
  • Campaign Management & Forecasting
  • Performance Testing
  • Change Management
data and infrastructure security
Data and Infrastructure Security
  • Patch your Servers (or approve your vendor to patch them)
  • Ensure ports on your servers are not open unnecessarily
  • Limit Access to your environment
    • Dedicated usernames and passwords
    • Review your user list regularly
    • Rotate passwords regularly
    • Implement a Strong Password Policy
denial of service attacks
Denial of Service Attacks
  • Understand your Infrastructure Provider’s DoS response policy
  • Invest in a DoS Mitigation Service
      • Always On
      • Pre-staged
  • Test your Incident Response Plan
email campaigns
Email Campaigns
  • Treat all campaigns like an application launch
  • Segment your campaign into blocks
  • Limit us of media
  • Communicate to stakeholders
  • Develop an Incident Response Plan to address problems and monitor your campaign closely
promotional and discount codes
Promotional and Discount Codes
  • Do not use new discount structures during your peak periods
  • Test all discount codes before use
  • When testing:
    • Regression testing (test combinations of codes)
    • Develop test cases which satisfy and break the discount rules
    • End User Testing
  • Keep a code library of discount codes
    • Who can use them
    • When
    • On What
capacity assessments
Capacity Assessments
  • Start by projecting traffic
  • Be aware of all Single Points of Failure
  • Review current performance/capacity across your infrastructure
  • Understand your Infrastructure Provider’s ability to add capacity
load testing
Load Testing
  • Complete a Load Test after major changes to your application and prior to peak periods
  • Identify Test Scenarios
  • Communicate Testing to your infrastructure provider and Third party vendors
stop making changes
Stop Making Changes
  • Establish a cut off to make non-emergency changes, be disciplined
  • Communicate your freeze dates to all Stakeholders
  • Understand your Vendors’ Change Policies