The Beauty Boss The Visionary Woman Behind the Skincare Brand

1. October Issue: 02 2024 www.beautynwellnessmag.com The Beauty Boss: The Visionary Woman Behind the Skincare Brand Roberta Perry Owner ScrubzBody Skin Care Roberta Perry Nurturing Skin, Building Community and Living with Purpose

4. Editor’s Note

5. Roberta Perry ‘‘ the other way around.‘ Nurturing Skin, Building Community and Living with Purpose In 2008, I found the Indie Business Network. The mentor of the group always stressed to make your business around your lifestyle, not ‘

6. ‘‘ something they’re proud of.‘ The Beauty Boss: The Visionary Woman Behind the Skincare Brand I love mentoring other makers. It’s so rewarding to see others discover their self-care mode and build ‘ I n an increasingly hectic world, self-care has emerged as a fundamental practice that allows individuals to pause, recharge and prioritize their well-being. It extends beyond the surface, nurturing both mental and physical health while helping to combat the stress and fatigue that have become prevalent in modern life. Skincare, in particular, has risen as one of the most accessible and personal forms of self-care. It’s more than just an effort to maintain physical appearance—it’s an intentional act of nurturing oneself, providing a sense of comfort, relaxation, and self- appreciation. As individuals engage with their skincare rituals, they are carving out time for mindfulness, transforming these simple routines into moments of calm reflection in an otherwise overwhelming day. Skincare is no longer seen merely as a beauty regimen but as a way to practice self- compassion and emotional balance, offering a quiet retreat in the hustle and bustle of life. More than ever, consumers are seeking products that not only address their skin’s needs but also resonate with their broader values of health, sustainability and emotional well- being. Skincare routines have evolved into holistic experiences that promote both outer radiance and inner peace. Brands are stepping up to meet these expectations by developing products that are ethically sourced, environmentally friendly, and free of harmful ingredients, thus contributing to the larger self-care and wellness movement. This merging of beauty and well-being allows people to feel confident, healthy, and centered in their own skin, making skincare an essential part of modern self-care rituals. The skincare industry is thriving as it meets these demands, blending beauty, wellness, and emotional well-being into daily routines, creating a deeper connection between individuals and their self-care practices. Roberta Perry, the Founder of ScrubzBody Skin Care, exemplifies the

7. kind of visionary leadership that drives these meaningful connections. Her journey to becoming an entrepreneur in the skincare industry is filled with moments of passion, creativity, and persistence. Her story reflects the perfect mix of personal experience and a genuine love for people. From working in graphic design and sales to caring for her family, Roberta’s varied experiences converged to create a business that is as authentic as it is successful. Today, ScrubzBody Skin Care is not just a company; it is a reflection of her commitment to providing high-quality skincare while maintaining strong personal relationships with her customers. while fostering a sense of community, humility and gratitude that makes her brand stand out. Instead of giving up, she took matters into her own hands. After experimenting with ingredients, she crafted a sugar scrub that transformed her skin and left her feeling revitalized. What started as a personal solution soon became the foundation for ScrubzBody, a brand built on quality and effectiveness. Let’s read on to learn how Roberta Perry turned a personal skincare struggle into a successful business, and how ScrubzBody Skin Care is redefining self-care in today’s fast- paced world! The real magic happened when Roberta’s late sister Michelle joined her in this endeavor. Combining their skills— Roberta’s creative mind and Michelle’s retail experience—the two started selling their products at craft shows and pop-up events. From these humble beginnings, ScrubzBody began to gain traction, ultimately growing into the beloved brand it is today. A Chance Discovery ‘‘ Roberta’s journey into skincare wasn’t meticulously planned—it was a journey born out of necessity and serendipity. Like many great stories, the inception of ScrubzBody Skin Care began with a personal need. She wasn’t particularly focused on skincare until she realized that her own skin was in desperate need of care. Experiencing painfully dry skin, she scratched it so hard that it bled, pushing her to search for a solution. She explored various products but couldn’t find one that truly worked for her. This frustration ultimately led her to create her own sugar scrub, which marked the beginning of her adventure in the skincare world. ‘ they should have.‘ Roberta’s journey to the skincare world is deeply personal. As the Owner of ScrubzBody, she has taken her life’s experiences—both personal and professional—and transformed them into a flourishing business. Her company was built on the desire to create products that cater to real people with real needs. As a mother, wife and businesswoman, she understands the balancing act required to make a meaningful impact, and she brings that understanding into everything she does. Her mission is simple: to help others take better care of their skin The Early Days of ScrubzBody Building a business from the ground up is never easy, and Roberta faced her fair share of challenges. One of the biggest obstacles was learning to run a business, not just create beautiful products. She admits that while she had experience in freelancing and sales, she had never run a full-fledged business before. Yet, instead of allowing the challenges to discourage her, Roberta embraced them head-on. “I wasn’t doing anything to care for my skin, and it showed. I scratched the dry skin until it bled,” Roberta recalls. “Learning how to run a business and not just create beautiful products was the first challenge,” she says. She knew that succeeding in the skincare industry would require more than just a passion for product development. It would require a deep understanding of marketing, operations, and customer service. Despite starting with a limited budget, Roberta found creative ways to get noticed. Slowly but surely, her efforts began to pay off as ScrubzBody gained a following. We always want to satisfy what our customers want versus what we think Another challenge she faced was balancing her personal life with her

8. ‘‘ operation.‘ Customer service is our ?rst value and it runs throughout our entire ‘ “Customer service is our first value and it runs throughout our entire operation,” she states. This approach has paid off, as ScrubzBody has developed a reputation for excellence not just in products but in customer experience. Whether it’s through personalized attention in the store or prompt responses to online inquiries, Roberta and her team go above and beyond to meet the needs of their customers. This philosophy extends beyond day- to-day interactions. She is also committed to fostering a sense of community among her customers. She frequently hosts events at the store that bring people together, whether for a skincare workshop or a local charity event. These gatherings have helped to build a loyal community around the brand, one that views ScrubzBody as more than just a place to buy skincare products—it’s a place to connect with others. growing business. As a mother and wife, she had to juggle family responsibilities while building ScrubzBody from her garage. The support of her family was instrumental during this time, especially her husband, who helped with bookkeeping, and her late sister, who was there every step of the way. parties,” she explains. This decision turned out to be a game-changer. Not only did it allow them to interact directly with customers, but it also laid the foundation for ScrubzBody’s unique business model—one centered around experiences as much as products. Hosting parties and events became a cornerstone of the business, strengthening the bond between Roberta and her customers. “My family is everything to me,” Roberta shares. Despite the long hours and grueling work, they never stopped encouraging her. From her husband managing the books to her mother helping with product demonstrations, the Perry family became an integral part of ScrubzBody’s success. Expanding the Product Line This focus on personal connections and experiences is what sets ScrubzBody apart from many other skincare brands. It’s not just about selling products; it’s about creating a welcoming environment where customers feel valued and appreciated. Roberta’s dedication to building relationships has helped ScrubzBody cultivate a loyal customer base that continues to grow. Innovation has always been a driving force behind ScrubzBody’s growth. Roberta’s creative process is both thoughtful and spontaneous, often sparked by customer feedback or her own desire to improve a product. What began with a single sugar scrub has now evolved into a full line of skincare products, each crafted with the same care and attention to detail. “When my husband suggested I narrow down my collection, I decided to take all the ‘bests’ of each product and put them together in my own,” she shares. This approach led to the creation of some of ScrubzBody’s most popular products, including the Oilz Spray on Personal Fragrance and Balmz Body and Face Balm. Turning Points—Expanding ScrubzBody’s Horizons One of the most pivotal moments in Roberta’s journey was the decision to move into physical space. This marked the shift from a home-based business to a retail operation, and it changed the course of ScrubzBody’s future. Originally, Roberta and Michelle took space for manufacturing and shipping, but their creative instincts soon transformed it into much more. The Power of Relationships An integral part of ScrubzBody Skin Care is its commitment to customer service. She understands that great skincare products are important, but what truly keeps people coming back is the way they are treated. From the very beginning, Roberta has made it a priority to ensure that every customer feels heard and valued. “We decided to make part of the space retail and take one room to host Roberta’s commitment to innovation is matched by her dedication to listening to her customers.

9. ‘‘ the ?rst challenge.‘ Learning how to run a business and not just create beautiful products was ‘ on her business. By ensuring that her team has the flexibility they need, Roberta has created a work environment that is both productive and supportive. A Vision for the Future As Roberta looks to the future, she is excited about the possibilities that lie ahead for ScrubzBody Skin Care. With a strong foundation built on quality products, exceptional customer service, and a deep connection to the community, she is confident that ScrubzBody will continue to thrive. Her advice to aspiring entrepreneurs is simple: be ready for long days, be consistent, and most importantly, be honest. “We always want to satisfy what our customers want versus what we think they should have,” she explains. This customer-focused approach has allowed ScrubzBody to continually evolve, introducing new products that meet the needs of their loyal customer base. of product development and community engagement. But no matter how much the company expands, she remains committed to staying true to the values that have guided her from the beginning: honesty, humility, and a genuine love for people. Looking back on her journey, Roberta is proud of what she has accomplished, but she is even more excited about what’s to come. For Roberta, success isn’t just about achieving personal goals—it’s about creating a lasting impact on the people and community she loves. Building a Business Around Life Giving Back to the Community One of the keys to Roberta’s success has been her ability to build a business that fits around her life, not the other way around. Early on in her entrepreneurial journey, Roberta realized that if she was going to balance her roles as a business owner, mother, and wife, she needed to structure her business in a way that allowed for flexibility. For Roberta, success isn’t just about profits and growth—it’s about giving back. One of the things that brings her the most satisfaction is mentoring other entrepreneurs, particularly those who are just starting out in the skincare industry. She is passionate about sharing her knowledge and helping others succeed, whether through formal mentorship programs or casual conversations with fellow business owners. With ScrubzBody, Roberta has built more than just a skincare brand—she has created a legacy of care, compassion and connection that will continue to inspire others for years to come. “In 2008, I found the Indie Business Network,” she recalls. “The mentor of the group always stressed to make your business around your lifestyle, not the other way around.” This advice has shaped the way Roberta runs ScrubzBody, allowing her to maintain a healthy work-life balance while still growing a successful business. “I love mentoring other makers,” she says. “It’s so rewarding to see others discover their self-care mode and build something they’re proud of.” Looking back on her journey, Roberta is most proud of the relationships she’s built along the way. These relationships have been the foundation of her success, and they are what she hopes to leave as her legacy. Roberta’s vision for the future of ScrubzBody is one of continued growth, both in terms Today, Roberta and her team work flexible hours that allow them to manage both their personal and professional lives. This balance has not only contributed to her personal well- being but has also positively impacted

10. The Future of Anti-Aging Innovations in Rejuvenation Techniques I nnovative technologies and a better understanding of the aging process are about to revolutionize the future of anti-aging. As we begin to explore recent developments in rejuvenation methods, there are a few key areas that promise to change our view of retaining youthful energy. Nanotechnology in Skincare Nanotechnology has become a power player in skin care development. With nanoparticles smaller than human cells, formulations are able to pass deeper into the skin and deliver active ingredients with remarkable precision. That is how this technology enhances anti-aging serums and creams that target concerns like wrinkles, fine lines, and hyperpigmentation. Such an active ingredient, when controlled in its release and absorption rate, can offer a more personalized skincare experience. Stem Cell Treatments Stem cell treatment is one of the anti-aging novelties. This method takes advantage of the regenerative properties of stem cells for the repair of tissues and stimulation of collagen production so important for youthful skin. Scientists are working on developing creams with embedded stem cells and injectable treatments boasting great prospects for skin rejuvenation. It is supposed to return the skin its vitality from the inside, that is, to work holistically on visible signs of aging. Genetic Testing for Personalized Interventions Advances in genetic testing are now catering to more personalized anti-aging strategies. Scientists, using these genetic markers, are working on targeting the www.beautynwellness.com October 2024 16

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