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BEHIND THE BRAND

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  1. BEHIND THE BRAND CHRISPARK VP COMMUNICATIONS 3 DECEMBER 2011 WELCOME!

  2. 1. The LOGO • A face to match the organisation • 2. The ACRONYMS • clique-y • Exclusive • Down-right confusing. • 3. PROFESSIONALISM • UN Youth should looks as professional as it acts. • 4. DIFFERENTIATION • UNANZ, UN Youth Australia, UN, A LITTLE HISTORY… Why we rebranded in the first place.

  3. A face to match the organisation: 1. A brand which reflects who we are, our organisational culture. 2. A brand which matches the level of professionalism we aspire to 3. A brand which is easy to use, manage and implement. 4. A brand which is instantly recognisable and distinctive from all other organisations. OUR AIM We identified the issues, what were we trying to achieve with rebranding?

  4. “The strategic approach Chrometoaster took in developing the new brand centered on the idea of ‘inspiring global citizens’. This idea, along with some gutsy typography, thought-provoking copy and striking editorial photography (not to mention the common-sense removal of acronyms) provided this group of enthusiastic young people with a brand that accurately positioned them as thought leaders.” The masterminds: chrometoaster We know what we want, but who do we approach to do this?

  5. before Meeting UN Youth NZ as a stranger.

  6. now

  7. PERSONALITY TRAITS/ATTRIBUTES • Youthful • energetic • inspired & inspiring • Engaged & engaging • Vibrant • Daring • Thought-provoking • Off the cuff • professional • OUR AIMS AND ASPIRATIONS • To “inspire global citizens in the spirit of the United Nations”. • Educate • Widen views • Challenge the thinking of youth • 4. LEGAL/CONSTITUTIONAL • Charity • Incorporated society • Professional organisational structure NC, NX, RCs… Elements of un youth Features.

  8. PERSONALITY TRAITS/ATTRIBUTES • Youthful • energetic • inspired & inspiring • Engaged & engaging • Vibrant • Daring • Thought-provoking • Off the cuff • PROFESSIONALISM • THE BLUE. • THE FONT. Visual interpretation: OUR PERSONALITY

  9. OUR AIMS AND ASPIRATIONS • To “inspire global citizens in the spirit of the United Nations”. • Educate • Widen views • Challenge the thinking of youth • 4. LEGAL/CONSTITUTIONAL • Charity • Incorporated society • Professional organisational structure NC, NX, RCs… VISUAL INTERPRETATION: our connection to the un Its function, its value and how it operates

  10. Moving onto the brand guidelines Chris park socialmedia@unyouth.org.nz