Middle East's Most Remarkable General Managers to Follow

1. LEADING WITH VISION HOW MIDDLE EAST GENERAL MANAGERS ARE DRIVING SUCCESS Middle East's Most Remarkable General Managers to Follow STRATEGIC LEADERSHIP WHAT SETS MIDDLE EAST GENERAL MANAGERS APART Inspiring Success in the Construction Sector

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5. FROM THE EDITOR Masters of the Middle East I n today's business environment, leadership in the Middle East is as distinctive as the region itself. The General Managers (GMs) making a mark in this part of the world are driven by a rare combination of local expertise and global vision. Their ability to make bold decisions while understanding and respecting regional nuances sets them apart. What makes these GMs particularly notable is their capacity to balance the operational demands of running large businesses with an ability to spearhead innovative strategies. They're not afraid to introduce fresh ideas that challenge conventional practices. Yet, they always do so with a deep understanding of the traditions that continue to shape business interactions in the Middle East. These leaders excel in adapting to the needs of diverse markets. Whether it's aligning with national economic goals or tailoring their approach to multicultural teams, they demonstrate an incredible level of adaptability. Their strength lies in knowing when to be flexible, managing diverse talent, and achieving corporate success while maintaining strong local relationships. Their ability to build and maintain trust in fast-paced and often unpredictable environments is remarkable. The best GMs in the Middle East are strong negotiators and resilient leaders who lead with integrity, creating long-lasting partnerships across industries. These professionals are leading the way for future business practices in the region, and their ability to think outside the box while staying grounded in core values makes them exemplary figures to watch in the years to come. Ryan parker - Managing Editor

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8. C O V E R S T O R Y Inspiring Success in the Construction Sector , , Innovation drives progress, quality ensures excellence, safety safeguards trust, time shapes efficiency, and contemporary management brings it all together for sustainable success. , , 06 www.businessmindsmedia.com

9. General Manager and Partner Al Ghanim Combined Group Co. 07 www.businessmindsmedia.com

10. , , Our goal is not just to complete projects but to build a legacy of excellence, reliability, and innovation. We strive to expand our presence while maintaining the quality and values that define us. 08 www.businessmindsmedia.com

11. A construction site is a symphony of motion—cranes swinging, welders sparking, boots crunching against gravel. Every project starts as an idea, a scribble on a page, before muscle and machinery bring it to life. But behind the steel and sweat, something less visible determines whether the project soars or stumbles: leadership. The kind that isn't just about budgets and deadlines, but about vision, trust, and knowing when to push forward or pull back. from Engineering and client interactions to Business administration and Team leading. With a background in civil engineering and project management, she has navigated the demanding environments of construction projects and office management. Her leadership style underscores the importance of dedication, knowledge, and effective communication within the team in her business. The business at the core of this industry, Al Ghanim Combined Group Co., exemplifies integrating family values with professional excellence. The fulfillment of obligations is AGCO's number one priority. Diversity, Quality, Safety, and reliability are the Hallmarks of AGCO. Separately, they effectively characterize the business, the first defines our capabilities, the second, our workmanship with High Quality and Safety, and the third, our commitment to those for whom we work. Together, they enable us to provide you with quality-conscious, cost-effective Construction Project Planning, Management, and execution, making us General Contractors without Equal. The firm continues to uphold a legacy of quality and reliability. As the business progresses, it remains focused on empowering its workforce and expanding its market presence, driven by a success-oriented mentality, growth, and strategic advancement vision. Construction demands leaders who can bridge the gap between plans and reality, who understand that a strong foundation isn't just for buildings—it's for teams, too. Yet, for an industry built on transformation, too many of its leaders are stuck. Some cling to the old ways, mistaking experience for adaptability. Others are so fixated on numbers that they forget people are the ones laying the bricks. Then there's Samah Asad, General Manager and Partner at Al Ghanim Combined Group, a leader who doesn't just fit into the industry but redefines what leadership within it should look like. With a foundation in engineering and a mind that spans every facet of the business, she has stepped beyond convention. An Odyssey of a Stalwart in Construction Samah'sjourney reflects a commitment to mastering all facets of the business, 09 www.businessmindsmedia.com

12. dedication took years to solidify her position within the business. From Foundations to Frontlines of Leadership As she progressed to Deputy General Manager, Samah became deeply immersed in the business's projects overseeing and procurement. Her responsibilities, spanning project submissions, coordination between site and office, and client meetings, showcased her dedication to all operations. With a supportive team, Samah maintained active involvement in the business's workings, further solidifying her leadership presence During this period, she benefited from the mentorship of a respected figure in Kuwait, who championed young professionals' growth. Her father's wisdom significantly influenced her career even after his passing in October 2020. Engineering Her Own Legacy significant influence of her father's partner. Mr. Bader Maqwar, who played a crucial role in encouraging her to join the business, Mr. Bader Maqwar providing guidance and support to her to this day. He, himself started the business alongside her father Eng. Ribhi Asad from the ground up. Samah's journey from education to leadership is a testament to her dedication and commitment. With her promotion to General Manager Position, Samah and her siblings along with their established partners, now collaboratively lead the family business, fostering a supportive environment that prioritizes teamwork and empowerment. Her high education choice to pursue civil engineering was met with resistance knowing the nature of long working hours and commitment to it, often perceived as challenging for women. Still, she pursued civil engineering studies in Jordan. Samah's career at the business was a hands-on learning experience. She embraced a hands-on approach, exploring various departments, from administration and human resources to procurement, quality control, quantity surveying, and project estimation. Her father, Ribhi Asad, ensured she gained firsthand experience across all facets of the business, fostering a solid work ethic and a comprehensive understanding of the business operations. Embracing a Non-Traditional Career Path with Family Support Throughout her career, being dedicated and balanced, Samah hopes to set an example for young people, especially women, encouraging them to pursue careers in any field with confidence. She believes with proper support, they can find both the balance and be successful at any demanding field, even within a male-dominated industry in this region. Samah admired her father greatly, but he never interfered with Samah's education choices or those of her siblings. He allowed them to pursue their paths. When Samah graduated with a degree in civil engineering, her father supported her decision and advised her to further her education by pursuing a master's degree in project management. This advice proved to be very beneficial for her career. In her early years, Samah diligently monitored and reported project progress while often stepping into multiple roles, determined to prove her merit beyond familial ties. This Her return to Kuwait, where her family resides, led her to join her father's business. acknowledging the 10 www.businessmindsmedia.com

13. , , Samah hopes to set an example for young people, especially women, encouraging them to pursue careers in any field with confidence. “The keys to successful management are knowledge, experience, and unwavering commitment” 11 www.businessmindsmedia.com

14. Balancing Technical Expertise and People Management Through Education Samah believes that her educational background has significantly contributed to her professional skills. Her civil engineering studies gave her a solid understanding of technical aspects while her master's degree in project management offered valuable insights into people behaviour, organizational strategies and leadership. The project management program helped her understand different approaches to problem- solving, client interactions, methods, and organizational structures. This combination of technical knowledge and understanding different people cultures are skills that has been instrumental in her ability to navigate and lead within her field. Building Resilient Teams Samah's leadership style is rooted in empowering those around her. She believes in giving team leaders the autonomy to make decisions within their areas of expertise while providing general guidance during the initial stages of project management. Once a project is on track, her team manages daily operations independently, her role is stepping in only to address significant challenges or to evaluate periodically the progress and provide guidance. Balancing Client Expectations with Budget Constraints One of Samah's primary challenges is balancing client expectations with budget constraints, timelines, and available resources. She emphasizes the importance of delivering high- quality work and maintaining strong client relationships: "We strive for perfection from the start and stand by 12 www.businessmindsmedia.com

15. A business thrives when its people feel valued. I encourage my team to take ownership of their roles, make decisions, and see themselves as key stakeholders in our success. , , , , individuals to take responsibility and view themselves as integral stakeholders within the organization. She explains this involves understanding people, giving them space to make decisions, and holding them accountable. Empowering individuals and allowing them to take responsibility Samah believes drives people to give, excel, and shine. Ultimately, having skilled and motivated people and retaining them leads to excellent results benefiting both employees and the business. our commitments beyond warranties. Our clients can always count on us to be there" The Importance of Patience and Commitment in Leadership Strategic Growth and Empowerment for Market Expansion Samah emphasizes the importance of patience and commitment in her role. According to her, commitment is crucial and cannot be overstated. She believes in nurturing dedication toward the organization, its people, and its projects. Understanding the diverse backgrounds and cultures of her team allows her to foster a collaborative atmosphere where everyone feels valued. In overseeing not just project execution but also public relations, human resources, finances, and logistics, Samah aims to maintain a stable and well-managed environment throughout the organization, satisfying all stakeholders. Samah outlines the business's strategic plan to enhance its market position. The goal is to sustain the business's legacy and elevate its status in the market, aiming for greater recognition and growth. Celebrating Success and Delivering Projects The business plans to expand further in the next three to five years, increasing its market presence locally and hopefully in neighbouring countries. This potential expansion includes broadening the business's reach into new industries and growing resources such as workforce and equipment. Samah reflects on the accomplishments despite the challenges faced, noting that the success of completing numerous projects on time and safely, with satisfied customers and a committed team, is what brings her and her team fulfillment. The Critical Role of Effective Project Management Samah outlines that a project manager role is critical to the project success. The PM shall understand the importance of Leading by example, being proactive, finding solutions rather than arguing challenges, communicating with the business stakeholders, empowering the people, and most importantly is being on top of the business, in other words, "follow- up". A key focus is adding both fresh graduates and experienced people where needed, those who shows energy, commitment and determination. Blueprint for Effective Leadership For Samah, the keys to successful management are knowledge, experience, and unwavering commitment. Business Growth shall be supported by continuous development such as digitalizing the operations, using computer softwares, and utilize new technologies such as AI in the business's operations. Staying organized, proactive, and maintaining open communication are essential strategies for effective leadership. She asserts that timely follow-ups can prevent major issues from escalating.Same goes for understanding the team members, their needs, and their capabilities, giving them the attention and resources needed to get the best results. While follow-up is not a standalone skill, it is a vital outcome of commitment and is essential for successful project execution. The Key to Ownership and Success Samah underlines the significance of empowering her team, encouraging 13 www.businessmindsmedia.com

16. HOW MIDDLE EAST General Managers ARE DRIVING SUCCESS G eneral managers in the Middle East are crucial in shaping business growth, ensuring operational efficiency, and setting long- term strategies. With industries expanding across finance, technology, energy, and retail sectors, their leadership has become instrumental in achieving sustained success. These professionals balance innovation, team management, and financial oversight to drive organizations forward. Their ability to adapt to regional economic shifts, embrace emerging technologies, and develop strong teams determines how businesses progress in a competitive market. Consumer behavior is changing, with a growing preference for online services, digital transactions, and customized experiences. Businesses that fail to recognize these trends risk losing market share. Successful general managers invest in research and collaborate with industry experts to anticipate changes and implement new strategies that keep their companies ahead of the curve. Innovation as a Growth Engine Innovation is not just about adopting the latest technology; it is about streamlining processes, enhancing customer experience, and improving operational efficiency. General managers encourage innovation by introducing new business models, automating workflows, and leveraging artificial intelligence. In industries such as retail and banking, digital platforms have redefined customer engagement, making efficiency a key factor in business success. Adapting to Market Trends The Middle East is a region of rapid economic transformation, with governments investing heavily in infrastructure, sustainability, and digitalization. General managers must stay informed about market shifts, trade policies, and consumer trends to position their companies for sustained growth. Analyzing economic data, understanding customer needs, and aligning business strategies accordingly helps them maintain a competitive edge. Many businesses in the Middle East have embraced automation, cloud computing, and AI-driven analytics to enhance decision-making. These technologies help improve supply chains, reduce costs, and boost 14 www.businessmindsmedia.com

17. Leading with Vision 15 www.businessmindsmedia.com

18. productivity. General managers who prioritize innovation create businesses that are agile, adaptable, and ready for future expansion. cutting measures and resource reallocation help companies remain stable. Leaders who take proactive steps—such as diversifying revenue streams or strengthening supplier relationships—reduce risks and create long-term security for their organizations. Environmental and social responsibility have become major priorities for businesses worldwide, and the Middle East is no exception. Governments and organizations are placing greater importance on sustainability, with initiatives to reduce carbon emissions, promote renewable energy, and improve corporate transparency. People-Centric Leadership A company's success depends on its employees, and strong leadership is essential for building a motivated workforce. General managers play a key role in shaping workplace culture, ensuring employees feel valued, and providing opportunities for professional growth. Decisiveness and resilience are key traits of successful general managers. Whether they are responding to market instability or handling internal restructuring, their ability to assess situations and implement effective strategies ensures business stability. General managers who integrate sustainable practices into their business strategies contribute to environmental conservation and attract socially conscious consumers and investors. Whether it's implementing energy- efficient policies, reducing waste, or ensuring fair labor practices, ethical leadership directly impacts brand reputation and profitability. By implementing mentorship programs, career development initiatives, and transparent performance evaluations, they create an environment where employees can thrive. Retention rates improve when workers feel supported and engaged, making leadership skills as important as financial or strategic expertise. Strengthening Regional and Global Ties The Middle East is a strategic hub for global business, connecting Europe, Asia, and Africa. General managers are crucial in expanding international partnerships and securing investment opportunities. From negotiating trade agreements to launching regional expansions, they help businesses build strong connections beyond their domestic markets. Companies that commit to corporate responsibility are more likely to earn customer trust and employee loyalty. Leaders who take proactive steps to ensure fair business practices position their organizations as industry leaders while promoting long-term sustainability. In addition, businesses that prioritize employee well-being experience greater productivity and job satisfaction. Companies in the Middle East have started focusing more on flexible work arrangements, mental health resources, and training programs, reinforcing the importance of a people-first approach to leadership. Many multinational corporations consider the Middle East an attractive business destination due to its growing economy and government-backed initiatives. General managers who focus on building international relationships, understanding regulatory environments, and tapping into foreign markets contribute significantly to their company's global presence. The Future of General Management in the Middle East General managers in the Middle East continue to play a central role in shaping industries, leading companies toward growth, and fostering innovation. As businesses integrate advanced technologies, expand into international markets, and adopt sustainable practices, the demand for visionary leaders remains strong. By staying informed, embracing change, and maintaining a strong focus on people and innovation, general managers will continue to drive success across the region. Their ability to make strategic decisions, invest in their teams, and adapt to new opportunities ensures that businesses survive and thrive in an increasingly competitive environment. Crisis Management and Decision- Making The ability to make sound decisions under pressure defines strong leadership. General managers in the Middle East must be prepared to handle economic fluctuations, supply chain disruptions, and shifts in government regulations. Their problem-solving skills and quick response can make the difference between business continuity and major setbacks. Moreover, fostering cross-border collaborations helps businesses access new technologies, diversify their customer base, and strengthen financial stability. Leaders who recognize the potential of international partnerships drive their companies toward long- term success. Sustainability and Ethical Business Practices For instance, during periods of financial downturn, strategic cost- 16 www.businessmindsmedia.com

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20. Ahmad Saber Shaping Pharmaceutical Innovation in MENA , , Navigating Biopharma Dynamics! T witnessing dynamic shifts and evolving complexities, presenting both challenges and opportunities. Amidst this landscape, one individual stands out for his extensive experience and strategic vision, shaping the trajectory of pharmaceutical innovation in the region. Innovation knows no boundaries; it ?nds relevance in emerging markets he pharmaceutical industry in the Middle East and North Africa (MENA) region is regional healthcare needs, positioning SAB as a key player in the pharmaceutical landscape. Ahmad boasts a rich professional background primarily rooted in the pharmaceutical industry, spanning over two decades. His career trajectory commenced within prominent entities of the Big Pharma sector, traversing through diverse geographies, including Egypt, Kuwait, UAE, and the broader Middle East region. With over two decades of experience in the pharmaceutical sector, Ahmad Saber brings a wealth of knowledge and expertise to the table. Having held pivotal roles in prominent entities within the Big Pharma sector, Ahmad's journey traverses diverse geographies, encompassing Egypt, Kuwait, UAE, and the broader Middle East region. Ahmad's leadership at SAB underscores dedication to excellence, collaboration, and customer satisfaction, epitomizing a vision for transformative growth in the pharmaceutical industry. As the MENA region continues to navigate dynamic market dynamics, Ahmad's strategic stewardship promises to propel Scientific Advanced Biotherapeutics toward new heights of success and impact. Having garnered invaluable experience and expertise, Ahmad embarked on his journey in Big Pharma at Novartis Pharma and Bristol Mayer Squibb, where he assumed various roles across multifaceted industry functions. Subsequently, he transitioned to the Gulf region, taking up the pivotal position of Country Manager at Actavis and Allergan At the helm of Scientific Advanced Biotherapeutics (SAB), Ahmad leads as a General Manager with a steadfast commitment to fostering innovation and advancing healthcare across the MENA region. His strategic insights and leadership acumen drive the company's mission of bridging the gap between global advancements and Let's delve deeper to learn more: Navigating the Biopharma Landscape in MENA 18 www.businessmindsmedia.com

21. Ahmad Saber General Manager Scientific Advanced Biotherapeutics 19 www.businessmindsmedia.com

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23. MENA. His tenure in these esteemed organizations provided him with opportunities to navigate through evolving landscapes characterized by escalating dimensions and complexities. innovations, he envisioned a strategic imperative to bridge this gap through SAB. The company's unwavering dedication to bringing innovative medicines to the region underscores its resolve to combat prevalent diseases and enhance the quality of life for patients across the Middle East. Through these endeavors, Scientific Advanced Biotherapeutics continues to fortify its standing within the MENA pharmaceutical sector. , , Through his leadership at SAB, Ahmad is steadfastly committed to leveraging his extensive insights to propel the company toward realizing its vision of fostering innovation and advancing healthcare across the MENA region. The culmination of Ahmad's tenure in Big Pharma coincided with Teva's acquisition of part of Allergan Pharmaceuticals by the end of 2016, marking a significant juncture in his career trajectory. Fostering Pharmaceutical Innovation Fostering Trust and Talent in Biotech Partnerships The pivotal decision to transition to Scientific Advanced Biotherapeutics (SAB) stemmed from two fundamental realizations. Firstly, Ahmad observed a burgeoning trend in global business, wherein numerous groundbreaking innovations originated from smaller and mid-size biotech companies, a segment notably underrepresented in the MENA (Middle East and North Africa) region. Secondly, recognizing the absence of a cohesive representation across the Pan-MENA region to catalyze the adoption and dissemination of these transformative Ahmad emphasizes the company's unique blend of the robustness associated with large pharmaceutical entities and the nimbleness characteristic of smaller enterprises. The company maintains stringent standards and processes inherent to the pharmaceutical industry while retaining the ability to make agile and innovative decisions swiftly. Ahmad underscores the company's leadership prowess and expertise, which are instrumental in fostering meaningful partnerships with reputable entities. The company places utmost importance on a meticulous hiring process and offers comprehensive development programs to continually enhance the skills of its team members. Many team members have been integral to the company since its inception, sharing a collective passion and purpose. A primary objective for Scientific Advanced Biotherapeutics is to introduce specialty medicines to the Middle East region, underscoring its pivotal role in shaping the pharmaceutical ecosystem therein. The company endeavors to bridge existing gaps in the regional pharmaceutical landscape by importing innovative therapeutics from Western markets to address unmet medical needs. This strategic focus aligns seamlessly with the rising prevalence of lifestyle diseases such as diabetes, cancer, and heart disease in the region. Scientific Advanced Biotherapeutics prioritizes fostering a high level of engagement and cultivating a positive organizational culture to attract and retain top talent, which is crucial for the success of its partners' brands. As the company's partnerships expand, so does its team, with a corresponding elevation in organizational sophistication to meet evolving demands. Relationships shape destinies; they are the compass togrowth In inno Bioth in its agreem size them as cutting- absent in the as a novel market. line with its commitment to vation, Scientific Advanced erapeutics remains proactive efforts to secure licensing ents with small- and mid- companies, recognizing primary sources of edge advancements often the region. By doing so, company positions itself conduit for introducing products to the MENA The team at Scientific Advanced Biotherapeutics aligns closely with the company's values, beliefs, and ethical standards. Transparency in engagement with partners is a cornerstone of the company's approach, fostering trust and confidence among its stakeholders. Cultivating Regional Relationships for Growth Ahmad emphasizes the importance of cultivating robust relationships with 21 www.businessmindsmedia.com

24. , , Each c. Investment in technology solutions such as automation, data analytics, and digital platforms to enhance efficiency and decrease manual labor costs. career juncture marks a de?ning moment in one's trajectory d. Cultivate a culture of innovation within the organization to generate cost-saving ideas and explore new revenue streams. e. Implementation of continuous improvement initiatives such as Lean or Six Sigma to pinpoint cost-saving opportunities and drive ongoing efficiency enhancements. f. Employee engagement in cost-saving endeavors and provision of incentives to encourage the contribution of creative solutions leveraging their expertise and insight. regional stakeholders. This involves employing a multifaceted approach, including active communication, empathetic understanding of their needs and concerns, and showcasing the value proposition of the company within the region. and seminars, engaging with key opinion leaders, and utilizing market research and analytics tools. Facilitating Innovation in Global Healthcare Maintaining close ties with regulatory bodies, healthcare providers, and other pertinent stakeholders is vital for staying informed about regulatory changes, emerging therapies, and evolving consumer preferences. Regular market analysis and competitive intelligence initiatives are also integral, ensuring the company's agility and proactive response to market dynamics, thereby positioning it strategically ahead of the curve. From the outset, Scientific Advanced Biotherapeutics has positioned itself as a conduit for innovation, bridging the gap between Western advancements and the Eastern market. Through strategic partnerships, the company has successfully facilitated the entry of numerous global pharmaceutical firms into the region, leveraging its services and resources. Regular meetings, events, and networking endeavors, along with customized outreach initiatives to address specific issues or interests, are essential components of this strategy. These relationships play a pivotal role in shaping the company's growth trajectory. By fostering collaboration, garnering support for various initiatives, and nurturing a positive reputation within the community, Scientific Advanced Biotherapeutics can unlock new opportunities, forge strategic partnerships, and expand its market share in the region. Strategies for Cost Optimization and Innovation A core focus for Scientific Advanced Biotherapeutics is the introduction of innovative therapeutics and disruptive technologies that address unmet medical needs or enhance patient care beyond conventional standards. By offering a robust platform and structure, the company enables innovative enterprises to establish a presence in the region, collaborate with a capable local partner, and extend the reach of their innovations across multiple geographies in the MENA region. Ahmad outlines several strategies employed by the company to optimize costs while upholding quality and fostering innovation: Navigating Pharmaceutical Market Dynamics a. Identification of inefficiencies and streamlining workflows to minimize waste and enhance productivity, thereby facilitating cost savings. As General Manager, Ahmad underscores the necessity of remaining abreast of market trends within the pharmaceutical industry through a comprehensive strategy. This approach encompasses various activities such as monitoring industry publications, actively participating in conferences b. Negotiation of favorable terms with suppliers and service providers to reduce costs without compromising on quality. Navigating Pharmaceutical Shifts in Emerging Markets 22 www.businessmindsmedia.com

25. In the pharmaceutical landscape, significant shifts are underway both globally and within the MENA region. Ahmad acknowledges the region's increasing complexity, exacerbated by geopolitical, economic, and sanctions challenges. Accessing this market has become more daunting than ever, with limitations that were not present in the past. conducting comprehensive market research and soliciting feedback to discern their requirements, preferences, and pain points. mentoring, tailoring his guidance accordingly. B. Setting clear expectations for performance and career advancement, he provides employees with a clear path for growth and success within the organization. b) Maintaining open channels of communication with customers via various mediums such as email, phone, and face-to-face interactions to address queries, offer assistance, and gather feedback. c) Providing tailored solutions through personalized services that cater to the specific needs and challenges of individual customers. C. Ahmad offers regular feedback to team members, combining positive reinforcement with constructive criticism to help them identify areas for improvement and capitalize on their strengths. Globally, the pharmaceutical sector faces headwinds, including impending exclusivity losses and regulatory changes such as the Inflation Reduction Act (IRA) in the USA, posing substantial challenges to operations, pricing, research, and development. d) Ensuring the quality, safety, and efficacy of pharmaceutical products to not only meet customer expectations but also adhere to stringent regulatory standards. D. Actively seeking opportunities for team members to acquire new skills and expand their responsibilities, he encourages participation in challenging projects, cross-functional collaborations, and training initiatives. Despite these challenges, there are promising developments in medicine, particularly in areas such as biotechnology, rare disease therapies, personalized and gene therapy, targeted oncology therapies, and vaccines. However, the cost associated with these innovations may pose difficulties for emerging markets. e) Ensuring prompt delivery of products and services to fulfill customer demand and minimize disruptions to their operations. E. Leading by example, Ahmad embodies the values and behaviors he expects from his team, including integrity, professionalism, and a dedication to continuous learning and development. f) Offering ongoing support and assistance post-sale, encompassing product education, technical support, and troubleshooting to enhance customer satisfaction. In response to these shifts, pharmaceutical companies are becoming more selective about their geographical presence, opting to rely on reliable partners rather than maintaining a global footprint. This rationalization is particularly evident in emerging markets, including the MENA region. F. Empowering team members to take ownership of their work, he fosters a culture of innovation and initiative, encouraging exploration of creative solutions to challenges. g) Regularly seeking feedback from customers and utilizing it to refine products, services, and processes, thereby continually improving to better meet their needs and elevate overall satisfaction. G. Recognizing and rewarding team members for their contributions and achievements is paramount to Ahmad, whether through formal recognition programs, promotions, or other incentives, to ensure a motivated and engaged workforce. Against this backdrop, the business model offered by Scientific Advanced Biotherapeutics (SAB) has gained relevance and stability within the industry across emerging markets, transcending MENA alone. Fostering Team Growth Through Effective Leadership Ahmad emphasizes the importance of coaching, mentoring, and developing teams as fundamental aspects of effective leadership. He outlines his approach and strategies for nurturing talent within the organization: Enhancing Customer Satisfaction in Pharmaceuticals In the pharmaceutical industry, prioritizing customer satisfaction entails a series of crucial measures: a) Understanding customer needs by A. Recognizing the unique strengths, weaknesses, and career aspirations of each team member, Ahmad takes a personalized approach to coaching and 23 www.businessmindsmedia.com

26. Strategic Leadership 24 www.businessmindsmedia.com

27. What Sets Middle East General Managers Apart he role of a General Manager T skills, strategic insight, and operational expertise. In the Middle East, the position of GM carries an additional level of distinction, driven by the region's distinct business culture, economic opportunities, and historical context. What sets Middle East General Managers apart is their ability to lead with a blend of tradition and modernity, driving both immediate results and long-term sustainability. This article explores the key factors that make Middle Eastern GMs exceptional leaders, focusing on their strategic leadership qualities. needs to be aware of local customs, religious practices, and political frameworks while also recognizing the shifts towards globalization and modernization. The ability to balance respect for local traditions with a forward-thinking approach allows Middle Eastern GMs to build lasting relationships with both local and international stakeholders. (GM) in any region requires a unique blend of leadership Moreover, a GM's leadership is often seen as more personalized in the Middle East. This is due in part to the strong social ties and hierarchical nature of business relationships. General Managers must demonstrate a high level of emotional intelligence to navigate the subtleties of personal connections and to build trust and credibility among employees, partners, and clients. This interpersonal skill is vital when it comes to making strategic decisions that affect both people and the bottom line. A Deep Understanding of Cultural Nuances One of the key attributes of successful General Managers in the Middle East is their strong grasp of the region's diverse cultural landscapes. The Middle East is home to a mix of long- established traditions and rapidly advancing markets, and successful leaders must understand the unique dynamics of each country within the region. A GM in this part of the world Strategic Vision Aligned with Regional Growth Middle East GMs exhibit an uncanny ability to foresee trends and growth opportunities in a market that often 25 www.businessmindsmedia.com

28. operates at a different rhythm than their Western counterparts. Many Middle Eastern countries are undergoing a transformation of their own, driven by ambitious economic diversification goals. In Saudi Arabia, for instance, Vision 2030 is reshaping entire industries and creating new avenues for business leaders to explore. GMs in the region must be able to quickly grasp these opportunities and align their strategies with the broader economic vision of the nation. strategic investments, from innovation to talent development, are central to the region's future. Middle Eastern GMs are well-versed in leveraging local resources, whether that means tapping into the energy sector, which remains dominant in many countries, or diversifying into technology, tourism, or finance to generate future growth. integrated into the organizational structure. While diversity can drive innovation and creativity, it also demands a strategic approach to conflict resolution, communication, and team cohesion. Leaders in the region must also adapt to the demands of international investors and stakeholders while respecting the local workforce's needs and expectations. The successful GM knows how to build a company culture that bridges cultural gaps and unites individuals from diverse backgrounds to pursue common goals. This cultural competence, paired with the ability to communicate effectively across multiple groups, is an essential leadership trait in the Middle East. Adaptability in Managing Diversity The Middle East, with its rich mix of ethnicities, languages, and backgrounds, presents unique challenges in managing a diverse workforce. A successful General Manager in the region must be adept at managing diverse teams and ensuring that all employees feel valued and What sets these leaders apart is their capability to implement strategies that are not only aligned with local economic plans but also contribute to sustainable growth. They recognize that the short-term gains cannot be the only measure of success. Long-term

29. Balancing Innovation and Tradition It involves encouraging innovation and modernization without alienating employees who may be more accustomed to conventional methods. General Managers in the Middle East must, therefore, lead with flexibility, recognizing when it is time to take calculated risks and when it is best to stay the course. diverse teams, innovate while respecting tradition, and navigate complex negotiations makes them indispensable in an increasingly interconnected world. Middle Eastern GMs are often at the crossroads of balancing tradition with innovation. On one hand, many businesses still hold tightly to traditional practices, particularly when it comes to decision-making and corporate governance. On the other hand, the pressure to innovate is stronger than ever as markets become more competitive and technology opens up new avenues for business. Conclusion Middle East General Managers stand out for their ability to blend strategic leadership with cultural awareness, market insight, and operational resilience. By understanding and leveraging the unique dynamics of the region, they guide their organizations to achieve both short-term success and long-term growth. Their ability to lead To excel, GMs must understand when to maintain traditional business practices and when to integrate innovative solutions. This requires a keen understanding of both the external environment and the internal workings of the organization.

30. P E D R O R I B E I R O Transforming Urban Landscapes T he real estate industry is undergoing significant transformation, driven by various factors, including economic diversification, technological advancements, and changing consumer demands. This sector plays a vital role in shaping urban environments and influencing local economies, making it essential for stakeholders to stay informed about emerging trends and challenges. As cities grow and evolve, the need for innovative housing solutions, commercial spaces, and infrastructure development becomes increasingly important. These dynamics not only affect market strategies but also dictate the approaches companies take in delivering value to clients and communities. empowering his teams to achieve significant milestones in their projects. CBRE MENA has established itself as a leader in the real estate sector, focusing on delivering comprehensive solutions that address the needs of the progressing market. With a strong commitment to sustainability and technological integration, the organization aims to enhance the efficiency and effectiveness of real estate practices, positioning itself to meet the challenges and opportunities presented by current economic trends. From Learning to Strategic Empowerment Pedro's leadership style has developed significantly over his 29 years in the real estate sector, characterized by a blend of collaboration, empowerment, and strategic vision. His journey as a leader can be outlined through key phases. In this context, Pedro Ribeiro, the KSA General Manager, has been a key driver of change and innovation. With nearly three decades of experience, he has cultivated a leadership style that blends collaboration, empowerment, and strategic vision. His journey reflects a commitment to understanding diverse team dynamics and fostering an environment that encourages open communication and shared goals. This approach has allowed him to direct composite challenges while In the early years of his career, spanning the first decade, he focused on learning from experienced mentors. During this formative period, he observed various leadership styles and their impacts on team dynamics. This time was crucial for building a strong understanding of the industry and refining his communication skills. 28 www.businessmindsmedia.com

32. As he progressed into his mid-career, covering the next ten years, Pedro adopted a more collaborative approach. With increased responsibilities, he learned to appreciate the diverse strengths of his team members and actively encouraged open communication. This shift led to better decision-making and fostered a positive and productive work environment. and fostering economic activity. Strong stakeholder management is vital for success. Maintaining open and transparent communication with all stakeholders, including clients, government agencies, and contractors, has been a priority. Regular progress updates help address concerns promptly, ensuring everyone is informed. The hospitality and tourism sector is also seeing growth, as new tourist destinations and attractions are increasing the demand for hotels, resorts, and related infrastructure. This rising demand not only enhances visitor experiences but also bolsters economic development in the region. Incorporating innovative technology has also played a significant role. Utilizing advanced project management software and tools enhances efficiency and collaboration among team members. Furthermore, employing data analytics allows for tracking progress, identifying potential issues, and making informed decisions based on real-time information. Additionally, there is an increasing requirement for real estate technology solutions to support growth and improve operational efficiency within the sector. Innovative technologies are vital for streamlining processes and enhancing the delivery of real estate services. In the senior leadership phase, which has lasted for the past nine years, Pedro has led a team in the competitive region of the Middle East. In this role, he has focused on setting clear goals and providing the necessary resources while empowering his team to reach those objectives. This approach has cultivated a culture of ownership and innovation within the organization. These opportunities illustrate the transformative potential of Vision 2030 across multiple sectors of the economy. Pedro emphasizes the importance of assembling a skilled team by recruiting and retaining experienced professionals with the necessary expertise. Additionally, he recognizes the significance of cultural sensitivity, adapting to the local context by understanding and respecting local customs, regulations, and business practices. Building strong relationships with local partners and stakeholders has further contributed to successful project delivery. Pedro's leadership style continues to develop as he faces new challenges. In Saudi Arabia, he recognizes the importance of cultural sensitivity and the need to adapt his leadership style to ensure that everyone feels comfortable contributing. This commitment reflects his dedication to effective leadership in a diverse environment. Key Strategies for Successful Project Delivery Delivering mega and giga projects on time and within budget requires a strategic and disciplined approach. Throughout his career, Pedro has implemented several key strategies to achieve this. Opportunities Emerging from Vision 2030 One foundational element is robust project management through comprehensive planning. This involves developing detailed project plans that include clear timelines, milestones, and resource allocation. It is also essential to ensure that all stakeholders are aligned with the project's objectives and expectations. Strategies for Navigating Cultural Diversity in Business Opportunities arising from Vision 2030 present significant prospects across various sectors. Working across diverse regions such as the Middle East, Europe, and North Africa necessitates a deep understanding of cultural nuances to foster effective business practices and negotiations. Pedro employs several key strategies to navigate these complexities. In residential development, the growing population and rising incomes are driving demand for residential properties, particularly in major cities and new developments. This trend underscores the need for housing that accommodates a larger urban populace. Risk assessment is another critical strategy. By identifying and mitigating potential risks proactively, Pedro has been able to avoid delays and cost overruns. Additionally, he has established effective change management processes to adapt to unforeseen challenges that may arise during project execution. One of the foremost strategies is cultural intelligence. Pedro invests time in researching and learning about the cultural values, customs, and communication styles specific to each region. He consistently adjusts his approach to business interactions based In commercial real estate, the diversification of the economy is creating opportunities for office spaces, retail centers, and industrial parks. As various sectors expand, these facilities are essential for supporting businesses 30 www.businessmindsmedia.com

33. on these cultural preferences. For instance, he recognizes that in some cultures, establishing personal relationships is essential before discussing business, while in others, directness is more highly valued. The commitment Pedro emphasizes the importance of adapting to local practices. He remains flexible and open to local business norms, understanding that these practices may differ significantly from what he is accustomed to. to environmental responsibility is expected to in?uence project design and execution. Active listening plays a crucial role in his approach. He pays close attention to his counterparts, ensuring he comprehends their perspectives and concerns. By avoiding assumptions based on stereotypes, he focuses on understanding individual preferences. Building relationships is another priority for Pedro. He dedicates time to networking with local professionals and stakeholders, which enhances collaboration and trust. actively explores and implements PropTech solutions to enhance efficiency, improve decision-making, and provide better customer experiences. In terms of effective communication, he strives to be clear and concise, steering clear of jargon or technical terms that may be unfamiliar to others. He also pays attention to non-verbal cues, such as body language and facial expressions, to ensure that communication is effective and understood by all parties involved. The use of data analytics is another crucial approach. By analyzing data, the team gains valuable insights into market trends, customer preferences, and asset performance, allowing for more informed decisions. customer journey and minimizing the need for physical site visits. Additionally, support for remote work solutions is provided, with the necessary tools and infrastructure to enable seamless collaboration among team members. In addition, there is a strong focus on sustainable development. The organization prioritizes green initiatives, incorporating energy- efficient technologies and environmentally friendly materials into projects to promote sustainability. Innovative Strategies for Advancing Real Estate Practices A client-centric approach is fundamental, with services tailored to meet the specific needs and preferences of clients. The organization actively seeks and incorporates client feedback to continuously improve its offerings. Embracing innovation in real estate is essential as the sector evolves, driven by technological advancements and changing market conditions. At CBRE MENA, there is a strong commitment to staying at the forefront of innovation by integrating cutting-edge practices and technologies into projects. Pedro outlines several key strategies employed to achieve this goal. ESG integration is also a vital aspect of decision-making. Environmental, social, and governance factors are considered in investment and development choices to ensure responsible practices. Collaboration is key, as the company engages in partnerships with industry experts, technology providers, and government agencies to stay ahead of trends. Furthermore, fostering a culture of knowledge sharing and innovation within the team enhances overall capabilities and responsiveness to market changes. As part of its digital transformation, the company offers virtual tours and immersive experiences, enhancing the One significant strategy is PropTech adoption, where the organization 31 www.businessmindsmedia.com

34. Strategies for Effective Communication and Negotiation Thorough preparation and planning are also integral to his approach. Pedro dedicates time to preparing for negotiations by researching market trends, understanding stakeholder positions, and developing a comprehensive negotiation strategy. This level of preparation ensures that he is well-equipped to navigate discussions effectively and achieve favorable results for all involved. To navigate heightened competition, the company focuses on differentiation by offering specialized services, innovative solutions, and deep local market knowledge. Building strong relationships with clients and providing exceptional service remains a top priority to maintain a competitive edge. Pedro emphasizes the importance of clear and concise communication tailored to the specific needs and preferences of each stakeholder. His approach includes several key strategies aimed at fostering effective interactions. The company is also committed to sustainability by promoting green initiatives and integrating environmental, social, and governance (ESG) factors into its projects. One essential aspect is building relationships through networking. He actively engages with stakeholders to cultivate strong connections and expand his professional network, recognizing that these relationships are vital for successful collaboration. Addressing Challenges in the MENA Real Estate Industry The MENA real estate industry faces a range of challenges that require strategic responses. Key issues include economic fluctuations, regulatory changes, and increasing competition. In the face of technological advancements, the organization stays updated on the latest innovations and integrates them into its operations. This includes adapting business practices to leverage emerging technologies and meet the evolving needs of clients. In terms of negotiation skills, Pedro adopts a win-win approach. He strives for outcomes that benefit all parties involved by focusing on finding common ground and creating value during negotiations. This collaborative mindset helps to foster long-lasting partnerships. To address economic fluctuations, the company implements robust risk management strategies to mitigate the impact of downturns. Additionally, it encourages clients to diversify their real estate portfolios, reducing exposure to market volatility. Key Trends Shaping the Future of Real Estate in Saudi Arabia Saudi Arabia's ambitious Vision 2030 is driving significant transformation in the real estate sector. As the economy diversifies and expands, key trends are anticipated to shape the future of real estate development in the Kingdom. In response to regulatory changes, the organization closely monitors evolving policies and adapts its strategies accordingly. It prioritizes strict compliance with all relevant regulations and standards. One of the foremost trends in sustainable development, with a strong focus on sustainable construction practices, energy efficiency, and green building certifications. This commitment to environmental responsibility is expected to influence project design and execution. Pedro learned The emergence of smart cities is also on the horizon. Initiatives like NEOM are set to incorporate advanced technologies aimed at creating sustainable urban living environments and enhancing the quality of life for residents. to appreciate the diverse strengths of his team members and actively encouraged open communication. In addition, there is a growing trend towards mixed-use developments, which combine residential, commercial, and recreational spaces. 32 www.businessmindsmedia.com

35. This approach fosters the creation of vibrant and self-sufficient communities, catering to diverse needs in one integrated location. operations and make informed choices that align with market demands. His motivation to continue driving growth and innovation in the real estate sector stems from a passion for creating sustainable and impactful developments. He is inspired by the opportunity to contribute to the betterment of cities and communities, making a positive difference in people's lives. Additionally, the evolving nature of the real estate industry presents new challenges and opportunities, which keeps him engaged and excited about his work. Lastly, international collaboration will continue to flourish, with Saudi Arabia attracting global investors and developers. This collaboration will foster knowledge exchange and enhance the country's position in the international real estate market. The real estate sector is poised for growth in hospitality and tourism, with ongoing investments in infrastructure aimed at attracting both domestic and international visitors. Major projects like NEOM and Qiddiya are anticipated to position Saudi Arabia as a global tourism destination. Achievements and Motivations in Real Estate Development Technology integration will also play a critical role, with the adoption of PropTech solutions, including property management software, virtual reality, and blockchain technology becoming increasingly prevalent. This technological shift is expected to enhance efficiency and streamline operations within the sector. Reflecting on his career, Pedro considers one of his most rewarding achievements to be the successful development and delivery of Riyadh Park Mall. This project not only contributed to the growth of the Saudi Arabian real estate market but also had a positive impact on the local community. The sense of accomplishment he feels, knowing he played a role in shaping the environment of Riyadh, is truly fulfilling. Furthermore, real estate professionals are likely to rely more on data-driven decisions, using analytics to optimize 33 www.businessmindsmedia.com

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