Canadas Most Successful Business Coaches to Follow in 2025 1

CANADA'S MOST SUCCESSFUL RISK TECHNOLOGY B U S I N E S S CONSULTANT COACHES TO FOLLOW IN DELOITTE 2 0 2 5 The Power of Guidance Business Coaching in Canada How Business Coaches in How Coaching Is Revolutionizing Canada Help Companies Thrive Corporate Strategy and Growth E D U N Driving Innovation and Sustainability in Technology Consulting

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FROM THE Trailblazers Managing Editor of Success Ryan Parker s Canadian businesses continue to adapt and grow, Art and Design Head the role of business coaches has never been more A important. These coaches drive some of the most Business Minds Media Tech LLC. Mia Jones impactful transformations in corporate strategy, leadership, 5830 E 2nd St, Ste 7000 and team development. In 2025, several standout business Business Development Managers #13042, Casper, coaches in Canada are making significant strides in shaping the future of organizations across various industries. Wyoming 82609 United States Jason Trent, Stacy Walker What sets these coaches apart is their ability to offer tailored, results-driven guidance that aligns with the unique needs of Executives each business. They bring deep expertise in leadership development, strategy formulation, and team optimization, Julia Anderson providing actionable insights that help companies achieve their long-term goals. Whether working with entrepreneurs, info@businessmindsmedia.com executives, or entire teams, these coaches deliver value by Marketing Manager +44 20 4577 4296 +1 307 224 9596 refining skills, improving decision-making, and helping businesses become more agile in a competitive market. Basma Al Qureshi The coaches to follow this year are those who not only demonstrate exceptional professional success but also inspire Technical Head others to push beyond their limits. They understand the Anna Turner importance of continuous learning and adaptation in today's fast-paced environment and are committed to sharing their Ryan parker knowledge through innovative coaching methods. Through Digital Marketing Manager workshops, one-on-one sessions, and corporate training programs, they empower individuals and organizations to Kevin Thompson - Managing Editor unlock their potential. For anyone seeking to enhance their leadership abilities, Circulation Manager improve their business strategy, or develop their teams, 2024 presents an exciting opportunity to learn from some of Sarah Lopez Canada's most successful business coaches. By following their work, businesses can stay ahead of the curve, achieving both short-term victories and long-term growth. These Account coaches are not just guiding today's leaders—they are shaping the future of Canadian business. Harry Wood

WHAT’S INSIDE ! Cover Story C O N T E N T S Profiles Dipalli Bhatt Creating Stories that Don't 16 Just Sell but Resonate E D U N Driving Innovation and Sustainability in Samantha Sherman Technology Consulting Guiding Franchisees to Thrive 24 Beyond the Rulebook Articles The Power of Guidance How Business Coaches in Canada 06 30 Help Companies Thrive Business Coaching in Canada Guiding Franchisees to Thrive 36 Beyond the Rulebook

E D U N RISK TECHNOLOGY CONSULTANT Driving Innovation and Sustainability in DELOITTE Technology Consulting 06 07 www.businessmindsmedia.com www.businessmindsmedia.com

Canada's Most Successful Business Coaches to Follow in 2025 echnology consulting is essential in modern business, When a leader's actions align T helping organizations solve benefits the community. , with their words, it inspires complex systems and optimize operations. In an era where digital others to work together toward transformation and risk management a shared, positive outcome that are crucial for business success, professionals within this sector provide vital expertise to drive innovation, efficiency, and sustainability. By leveraging cutting-edge technologies such as artificial intelligence and building a more resilient and efficient Leadership Education in Engineering blockchain, they assist companies in global infrastructure. (Troost: ILEAD), exploring leadership adapting to rapidly evolving market through formal and informal contexts. demands and technological From Academic Excellence to Two key themes that resonated with advancements. This industry continues Transformative Leadership him were Empathy and Strategic to shape a future where businesses can Thinking. He learned the importance of operate more effectively and Oluwatobi grew up in Nigeria, where first understanding oneself to lead responsibly, particularly in the energy, he was exposed to strong leadership others effectively and approach finance, and engineering industries. values, such as discipline and academic projects with a strategic mindset, excellence. The competitive focusing on long-term goals. This Oluwatobi Edun, a Risk Technology environment, with exams and class mindset shaped his leadership style, Consultant, is an expert whose career rankings, motivated him to be helping him structure his personal and has been marked by a commitment to meticulous in his studies and professional growth by identifying leadership, collaboration, and contributed to his consistent top where he wanted to be in 5-10 years innovative problem-solving. With a rankings. This academic success led to and pursuing opportunities aligned strong engineering and project peers seeking his guidance, which with that vision. management foundation, he has taught him how to collaborate and demonstrated a keen ability to drive simplify complex concepts for others. Driven by a Vision for Sustainable strategic initiatives across diverse His early education in Nigeria helped Energy and Community Impact sectors. His focus on integrating digital sharpen his analytical skills and technologies to optimize processes and approach to learning. Growing up in the Niger Delta until the solve complex challenges has earned age of nine, Oluwatobi was him recognition for his contributions to After 11 years, Oluwatobi moved to accustomed to frequent electricity both academic and professional the Netherlands with his family, where blackouts, often lasting for hours or domains. he attended the International School of days without explanation. This The Hague. Adapting to a new learning experience inspired him to find Currently serving as a Risk Technology environment was challenging, but he solutions to the energy issues in his Consultant, Oluwatobi applies his leveraged his strengths in analytical country. During high school in the expertise at Deloitte, where he advises subjects while learning the nuances of Netherlands, he explored converting clients on digital transformation communication from his peers. During vegetable oils into biofuels as an strategies, particularly within the this time, he became involved in alternative energy source, sparking his financial services industry. His work community service, volunteering at a interest in Chemical Engineering, bridges the gap between technology non-profit kitchen, The Hungry Mind, leading to a Bachelor's and Master's and business, offering transformative which provided low-cost meals to the degree. solutions that enable organizations to local community. thrive in a digitally connected world. Through courses and participation in Through his role, he continues to Upon moving to Canada, Oluwatobi case competitions hosted by the advance initiatives that integrate pursued Chemical Engineering at the Sustainable Engineers Association and sustainable solutions and risk University of Toronto, marking the Society of Petroleum Engineers, he management practices, thereby start of his leadership journey. He deepened his understanding of various contributing to the broader goal of participated in the Institute for alternative energy solutions for diverse 08 09 www.businessmindsmedia.com www.businessmindsmedia.com

Canada's Most Successful Business Coaches to Follow in 2025 echnology consulting is essential in modern business, When a leader's actions align T helping organizations solve benefits the community. , with their words, it inspires complex systems and optimize operations. In an era where digital others to work together toward transformation and risk management a shared, positive outcome that are crucial for business success, professionals within this sector provide vital expertise to drive innovation, efficiency, and sustainability. By leveraging cutting-edge technologies such as artificial intelligence and building a more resilient and efficient Leadership Education in Engineering blockchain, they assist companies in global infrastructure. (Troost: ILEAD), exploring leadership adapting to rapidly evolving market through formal and informal contexts. demands and technological From Academic Excellence to Two key themes that resonated with advancements. This industry continues Transformative Leadership him were Empathy and Strategic to shape a future where businesses can Thinking. He learned the importance of operate more effectively and Oluwatobi grew up in Nigeria, where first understanding oneself to lead responsibly, particularly in the energy, he was exposed to strong leadership others effectively and approach finance, and engineering industries. values, such as discipline and academic projects with a strategic mindset, excellence. The competitive focusing on long-term goals. This Oluwatobi Edun, a Risk Technology environment, with exams and class mindset shaped his leadership style, Consultant, is an expert whose career rankings, motivated him to be helping him structure his personal and has been marked by a commitment to meticulous in his studies and professional growth by identifying leadership, collaboration, and contributed to his consistent top where he wanted to be in 5-10 years innovative problem-solving. With a rankings. This academic success led to and pursuing opportunities aligned strong engineering and project with that vision. peers seeking his guidance, which management foundation, he has taught him how to collaborate and demonstrated a keen ability to drive Driven by a Vision for Sustainable simplify complex concepts for others. strategic initiatives across diverse Energy and Community Impact His early education in Nigeria helped sectors. His focus on integrating digital sharpen his analytical skills and technologies to optimize processes and Growing up in the Niger Delta until the approach to learning. solve complex challenges has earned age of nine, Oluwatobi was him recognition for his contributions to accustomed to frequent electricity After 11 years, Oluwatobi moved to both academic and professional the Netherlands with his family, where blackouts, often lasting for hours or domains. he attended the International School of days without explanation. This The Hague. Adapting to a new learning experience inspired him to find Currently serving as a Risk Technology environment was challenging, but he solutions to the energy issues in his Consultant, Oluwatobi applies his leveraged his strengths in analytical country. During high school in the expertise at Deloitte, where he advises subjects while learning the nuances of Netherlands, he explored converting clients on digital transformation communication from his peers. During vegetable oils into biofuels as an strategies, particularly within the this time, he became involved in alternative energy source, sparking his financial services industry. His work community service, volunteering at a interest in Chemical Engineering, bridges the gap between technology non-profit kitchen, The Hungry Mind, leading to a Bachelor's and Master's and business, offering transformative which provided low-cost meals to the degree. solutions that enable organizations to local community. thrive in a digitally connected world. Through courses and participation in Through his role, he continues to Upon moving to Canada, Oluwatobi case competitions hosted by the advance initiatives that integrate pursued Chemical Engineering at the Sustainable Engineers Association and sustainable solutions and risk University of Toronto, marking the Society of Petroleum Engineers, he management practices, thereby start of his leadership journey. He deepened his understanding of various contributing to the broader goal of participated in the Institute for alternative energy solutions for diverse 08 09 www.businessmindsmedia.com www.businessmindsmedia.com

teamwork and achieving collective goals. As a central midfielder, he excelled in connecting with teammates Empathy is another strength he and identifying critical moments for applies through active heard and supported., scoring. His ability to read the game listening to understand the and analyze movements, both in attack and defense, shaped his approach to struggles of others, seeking problem-solving, enabling him to make solutions that help them feel quick decisions or conduct in-depth analysis depending on the situation. His technical skills, work ethic, and versatility on the pitch earned praise from coaches in the Netherlands and environmental conditions. Oluwatobi learned the importance of Canada, where he played in also pursued entrepreneurship and responsibility, guided by the example competitive leagues. These experiences innovation courses during his graduate set by his father, who embodied helped him develop leadership studies to learn about scaling and trustworthiness in both good and bad abilities, particularly as a captain for marketing ideas, focusing on times. This experience taught him that diverse teams at the University of connecting technological solutions to his word is his bond, and he feels Toronto and in international leagues. the needs of communities. compelled to complete any work he He guided teammates in tactical commits to. analysis, communication, and creating Motivated by his humble beginnings in scoring opportunities, fostering a Nigeria, Oluwatobi is driven to provide Empathy is another strength Oluwatobi supportive and empathetic team hope for those struggling with energy applies through active listening to environment. inaccessibility. His leadership understand the struggles of others. experiences at the University of Throughout his student and Football taught him key life lessons, Toronto have fueled his desire to professional career, he has volunteered such as playing for each other in contribute to Nigeria's development by in various roles, including mentoring, challenging situations, the power of inspiring entrepreneurial thinking and teaching, and coaching. These have redemption, and the underdog's victory. leadership in key industries. With the deepened his ability to empathize and These experiences have influenced his knowledge he has gained and seek solutions that help others feel professional life, where he applies the continues to seek, he aims to develop heard and supported. exact strategies to drive team success. sustainable energy and infrastructure Football taught him the importance of solutions to raise standards and Collaboration brings all his strengths teamwork and that no one is bigger contribute to a more sustainable world. together to enhance outcomes. By than the collective effort. understanding individuals' strengths Leading Through Responsibility, through empathy, he encourages them Building a Global Virtual Empathy, and Collaboration to apply those strengths in a collective Engineering Program effort. This approach enables each Oluwatobi adopts a quiet, servant team member to contribute from a As the founding project coordinator for leadership approach to mobilizing place of confidence, driving growth the International Virtual Engineering teams and creating a collaborative and success for the entire group. Student Teams (InVEST) initiative at culture, leading by example with the the University of Toronto, Oluwatobi principle, "Do as I do, not Do as I say." Ultimately, Oluwatobi views faced the challenge of structuring a When a leader's actions align with their leadership as finding one's voice and program that grew out of existing words, it inspires others to work using it to create positive initiatives to offer international project together toward a shared, positive environmental change. opportunities for undergraduate and outcome that benefits the community. graduate students. The program aimed Teamwork, Leadership, and to facilitate remote, international He demonstrates leadership through Strategic Thinking Through Football collaboration projects between students three key strengths: responsibility, and faculty from universities around empathy, and collaboration. As the Oluwatobi began playing football at the world to enhance students' eldest child in his extended family, he three, quickly developing a passion for 010 011 www.businessmindsmedia.com www.businessmindsmedia.com

teamwork, intercultural understanding, research projects involving over 60 roles and responsibilities across areas and communication skills. As the only students and 38 tenured faculty such as partnerships, administration, full-time resource, Oluwatobi managed mentors from the University of Toronto research, communications, and faculty a team of six part-time colleagues, and 16 global university partners advocacy. He collaborated with along with an extensive network of colleagues to refine the initiative's spanning Africa, Asia, the Caribbean, over 30 faculty members and students, mission, vision, values, and operational Europe, South America, and the all while balancing conflicting strategies, presenting a cohesive Middle East. The program's research schedules and time-sensitive tasks. message to the University of Toronto contributed to six academic and its global partners. These publications in respected journals, To address the diverse needs of all formalized statements were including IGI Global, JSIE, and IEEE- stakeholders, Oluwatobi created a instrumental in pitching the program to FIE. These publications focused on persona diagram that identified key over 50 prospective partners, funding scaling international student periods for students and faculty, which agencies, and donors, which helped experiences and preparing students for could affect project timelines. This expand its global reach. the digital workforce through remote allowed him to schedule regular check- academic projects. ins around these periods to monitor The program also required high progress and collect feedback from professional and ethical standards, as it The success of the InVEST program faculty at partner universities. This involved global institutions and was garnered significant recognition, proactive approach helped identify integral to students' academic progress. including the 2021 UofT Student issues early, enabling the development Oluwatobi's careful coordination Engagement Award and a finalist of solutions to keep projects on track ensured that students' graduation position for the 2020 Global or to arrange ad-hoc training sessions timelines remained unaffected by the Engineering Deans' Council Diversity for students. program's demands. Award. It was also instrumental in fostering a global community of Oluwatobi also established the Within 2.5 years, Oluwatobi interdisciplinary teams and inspiring program's operating model, defining successfully coordinated 20 team students from diverse backgrounds to 012 013 www.businessmindsmedia.com www.businessmindsmedia.com

excel in engineering. In addition, the resources in a climate-responsible mix, program's success led to the compensating individuals and establishment of a global research bigger than the collective effort , communities who contribute energy to Football taught me the importance alliance by the University of Toronto the grid. of teamwork and that no one is President based on the program's approach to classroom learning. His journey began in high school in the Netherlands, where he researched Transforming Team Dynamics to converting vegetable oils into biofuels, Drive Growth and Accountability sparking an interest in Chemical Engineering. This led to both a rework and minimizes misalignment in energy solutions must be adaptable, As a business coach, Oluwatobi Bachelor's and Master's degree, where stakeholder expectations. As taking into account factors like worked with an executive client in the he explored alternative energy and technology has become central to the location, weather conditions, and interior decoration industry who faced entrepreneurship and participated in energy sector, driving automation and energy demand. A one-size-fits-all difficulties in scaling the company's relevant industry events. value-driven efficiencies, agile and approach would not be effective. He sales due to a disconnect in the values scrum methodologies have enabled believes that hybrid energy systems, and priorities of the team members. Post-graduation, he further honed his teams to collaborate more effectively incorporating a blend of traditional and The client aimed to create a lasting entrepreneurial skills through an with clients. This approach has played renewable resources, are essential for legacy but felt stuck. Oluwatobi Engineers Without Borders Canada- a key role in integrating technology addressing the diverse needs of recommended John Maxwell's Africa Fellowship, focusing on human- and urgently advancing sustainable different regions. leadership book The Leader's Greatest centered design and systems mapping. energy initiatives. Return to help build a foundation for a Oluwatobi's experience with systems sustainable business. He also assigned As a Risk Technology Consultant at Hybridizing Energy Solutions for a thinking and analyzing potential each team member to identify their Deloitte, he provides digital Sustainable and Inclusive Future pathways for energy transitions has goals and growth opportunities, transformation advisory services to reinforced his optimism about the encouraging a shift from managing to a financial services clients, gaining Oluwatobi recognized that energy future of energy. He envisions a world mentoring relationship between the valuable experience in artificial issues in Nigeria are complex and span where technological advancements, client and the team. intelligence and blockchain several critical areas, such as outdated particularly in Artificial Intelligence technologies. These experiences fuel infrastructure networks, reliance on and digital networks, play a pivotal By fostering a mentoring relationship, his vision of transforming Nigeria's polluting fuel sources, and the need to role in creating shared communal Oluwatobi helped create individual energy infrastructure, reducing reliance embrace new technologies. He saw that energy resources. This would not only accountability and a supportive on polluting fuels, and creating a instead of overhauling the entire support a responsible, climate-friendly environment, allowing team members model for other nations struggling with system with new processes, energy mix but also offer individuals to contribute organically to their outdated energy systems. hybridizing existing technology the freedom to choose energy systems development and the company's networks would be a more practical that align with their values and growth. This shift led to a significant and cost-effective approach. This everyday needs. His commitment to improvement in team morale, the strategy was driven by several key this vision reflects his belief in a future creation of new revenue streams, and considerations. First, introducing filled with opportunities for all. increased enthusiasm for both the entirely new processes would come client and their team's growth. with high development, scaling, and Advancing Sustainable Energy decommissioning costs. Furthermore, Solutions through Technology Driving Technology and the implementation of new Integration Sustainability with Agile in Energy technologies could lead to unforeseen challenges and social issues, especially Driven by his childhood experiences in On the path to becoming a certified if it means disrupting the existing Port-Harcourt, Nigeria, Oluwatobi has Project Management Professional and energy infrastructure. focused on resolving his country's Scrum Master, Oluwatobi gained energy issues through sustainable exposure to the waterfall methodology Additionally, Oluwatobi understood technology. He believes that during his internship at Shawcor, the importance of change management, hybridizing existing oil and gas where he worked in research labs particularly because current energy networks with sustainable energy supporting the oil and gas sector. technologies are already familiar and sources using Artificial Intelligence, Through his certifications, he reliable, making any transition less Digitization, and Blockchain will developed a strong appreciation for the disruptive. He also pointed out that enable the sharing of communal energy agile methodology, which reduces 014 015 www.businessmindsmedia.com www.businessmindsmedia.com

excel in engineering. In addition, the resources in a climate-responsible mix, program's success led to the compensating individuals and establishment of a global research bigger than the collective effort , communities who contribute energy to Football taught me the importance alliance by the University of Toronto the grid. of teamwork and that no one is President based on the program's approach to classroom learning. His journey began in high school in the Netherlands, where he researched Transforming Team Dynamics to converting vegetable oils into biofuels, Drive Growth and Accountability sparking an interest in Chemical Engineering. This led to both a rework and minimizes misalignment in energy solutions must be adaptable, As a business coach, Oluwatobi Bachelor's and Master's degree, where stakeholder expectations. As taking into account factors like worked with an executive client in the he explored alternative energy and technology has become central to the location, weather conditions, and interior decoration industry who faced entrepreneurship and participated in energy sector, driving automation and energy demand. A one-size-fits-all difficulties in scaling the company's relevant industry events. value-driven efficiencies, agile and approach would not be effective. He sales due to a disconnect in the values scrum methodologies have enabled believes that hybrid energy systems, and priorities of the team members. Post-graduation, he further honed his teams to collaborate more effectively incorporating a blend of traditional and The client aimed to create a lasting entrepreneurial skills through an with clients. This approach has played renewable resources, are essential for legacy but felt stuck. Oluwatobi Engineers Without Borders Canada- a key role in integrating technology addressing the diverse needs of recommended John Maxwell's Africa Fellowship, focusing on human- and urgently advancing sustainable different regions. leadership book The Leader's Greatest centered design and systems mapping. energy initiatives. Return to help build a foundation for a Oluwatobi's experience with systems sustainable business. He also assigned As a Risk Technology Consultant at Hybridizing Energy Solutions for a thinking and analyzing potential each team member to identify their Deloitte, he provides digital Sustainable and Inclusive Future pathways for energy transitions has goals and growth opportunities, transformation advisory services to reinforced his optimism about the encouraging a shift from managing to a financial services clients, gaining Oluwatobi recognized that energy future of energy. He envisions a world mentoring relationship between the valuable experience in artificial issues in Nigeria are complex and span where technological advancements, client and the team. intelligence and blockchain several critical areas, such as outdated particularly in Artificial Intelligence technologies. These experiences fuel infrastructure networks, reliance on and digital networks, play a pivotal By fostering a mentoring relationship, his vision of transforming Nigeria's polluting fuel sources, and the need to role in creating shared communal Oluwatobi helped create individual energy infrastructure, reducing reliance embrace new technologies. He saw that energy resources. This would not only accountability and a supportive on polluting fuels, and creating a instead of overhauling the entire support a responsible, climate-friendly environment, allowing team members model for other nations struggling with energy mix but also offer individuals system with new processes, to contribute organically to their outdated energy systems. the freedom to choose energy systems hybridizing existing technology development and the company's that align with their values and networks would be a more practical growth. This shift led to a significant everyday needs. His commitment to and cost-effective approach. This improvement in team morale, the this vision reflects his belief in a future strategy was driven by several key creation of new revenue streams, and considerations. First, introducing filled with opportunities for all. increased enthusiasm for both the entirely new processes would come client and their team's growth. with high development, scaling, and Advancing Sustainable Energy decommissioning costs. Furthermore, Solutions through Technology Driving Technology and the implementation of new Integration Sustainability with Agile in Energy technologies could lead to unforeseen challenges and social issues, especially Driven by his childhood experiences in On the path to becoming a certified if it means disrupting the existing Port-Harcourt, Nigeria, Oluwatobi has Project Management Professional and energy infrastructure. focused on resolving his country's Scrum Master, Oluwatobi gained energy issues through sustainable exposure to the waterfall methodology Additionally, Oluwatobi understood technology. He believes that during his internship at Shawcor, the importance of change management, hybridizing existing oil and gas where he worked in research labs particularly because current energy networks with sustainable energy supporting the oil and gas sector. technologies are already familiar and sources using Artificial Intelligence, Through his certifications, he reliable, making any transition less Digitization, and Blockchain will developed a strong appreciation for the disruptive. He also pointed out that enable the sharing of communal energy agile methodology, which reduces 014 015 www.businessmindsmedia.com www.businessmindsmedia.com

BHATT CREATING STORIES THAT DON'T JUST SELL BUT RESONATE , , HEAD OF MARKETING ASSETWORKS 016 017 www.businessmindsmedia.com www.businessmindsmedia.com

Canada's Most Successful Business Coaches to Follow in 2025 arketing, at its best, doesn't scale. She also notes that evolving long-term impact, aligning with • lifetime value (LTV). feel like marketing. It feels privacy regulations will push brands to customers' core priorities. • Conversion Rates Across the M like a conversation you prioritize first-party data strategies. • Thought Leadership & Industry Funnel – By analyzing lead- actually want to be part of—one that Furthermore, she anticipates that Positioning – She has positioned to-MQL, MQL-to-SQL, and understands what matters to you, meets immersive technologies such as AssetWorks as a trusted industry SQL-to-close conversion you where you are, and leaves you AR/VR and conversational AI will authority by leveraging targeted rates, she evaluates how with something valuable. It's less about play a crucial role in fostering deeper content, case studies, and effectively prospects are clever slogans and more about creating customer engagement. According to executive insights, ensuring the progressing through the real moments of connection. Dipalli Dipalli, the most successful brands will brand remains relevant in an buyer's journey. Bhatt has spent over two decades be those that seamlessly integrate evolving market. • Engagement & Intent mastering this art, shaping marketing technology with authentic, human- • ABM & Personalized Outreach Signals – Metrics such as strategies that don't just capture centric storytelling. – Dipalli has implemented content engagement, attention but hold it. account-based marketing (ABM) website visits, and ABM Marketing That Speaks, Connects, strategies to engage high-value interactions help Dipalli As Head of Marketing at and Endures prospects with tailored solutions, gauge buyer intent and AssetWorks, Dipalli has witnessed the improving conversion rates in a refine targeting strategies. field transform from broad-stroke long sales cycle environment. • Marketing-Sourced vs. campaigns to deeply personalized, AI- • Customer Advocacy & Marketing-Influenced , , powered engagement. Community Building – She has Pipeline – She distinguishes strengthened customer between direct lead generation and marketing's role in The Art of Personalization, AI, and relationships by fostering peer-to- My philosophy on accelerating existing deals to Storytelling peer engagement, creating user building high- provide a clearer picture of groups, and amplifying success impact. Dipallihas seen her approach to B2B stories, helping to build trust and performing marketing • Sales Cycle Acceleration – and D2C marketing evolve drive referrals. teams revolves around significantly, shaped by shifting Dipalli assesses whether consumer behaviors, digital marketing efforts are shortening By integrating traditional relationship- three key pillars: transformation, and the increasing the time from initial engagement driven strategies with modern digital empowerment, influence of AI. Earlier in her career, to a closed deal, particularly for approaches, Dipalli has reinforced marketing was largely campaign- high-value accounts. AssetWorks' position as a reliable collaboration, and driven, focusing on broad messaging • Customer Retention & partner while continuously adapting to continuous learning. and traditional demand generation. Expansion – Recognizing the changing market dynamics. Today, success relies on long-term impact of marketing, • Empowerment & Ownership – • Continuous Learning & personalization, data-driven strategies, she tracks its influence on Marketing That Moves the Needle , , Dipalli prioritizes hiring smart, Adaptability – With AI and and an agile, omnichannel approach. renewals, upsells, and cross-sells. driven individuals and giving them automation reshaping the When evaluating the success of a the autonomy to own their areas marketing landscape, Dipalli In B2B marketing, Dipalli highlights By balancing these metrics, Dipalli marketing campaign, Dipalli prioritizes while ensuring alignment with encourages her team to embrace the growing emphasis on account- ensures that marketing efforts extend a combination of leading and lagging As the Head of Marketing at business goals. By setting clear experimentation, data-driven based marketing (ABM), AI-powered beyond lead generation, making a indicators that directly connect AssetWorks, Dipalli has focused on expectations, providing regular decision-making, and ongoing automation, and content strategies that meaningful contribution to overall marketing efforts to revenue impact. driving commercial growth and feedback, and fostering a culture skill development. This ensures nurture longer sales cycles. On the business growth. Her key metrics include: customer engagement through a of accountability, she enables both they remain at the forefront of D2C front, marketing has become combination of strategic modernization innovation and high performance. industry trends. increasingly community-driven, The Blueprint for High-Performing • Pipeline Contribution & and relationship-driven marketing. • Collaboration & Cross- • Culture of Innovation & leveraging influencer marketing, user- Marketing Teams Revenue Impact – Dipalli Operating in a conservative industry Functional Alignment – Psychological Safety – Dipalli generated content, and direct measures success by assessing with mature products, her approach has Recognizing that marketing does believes that the best ideas stem engagement through social and Dipalli's philosophy on building high- how much pipeline marketing been centered on several key not operate in isolation, Dipalli from diverse perspectives. She messaging platforms. performing marketing teams is generates and how it influences strategies: emphasizes close collaboration fosters an environment where centered around empowerment, closed-won deals. with sales, product, and customer team members feel safe to Looking ahead, Dipalli envisions AI collaboration, and continuous learning. • Customer Acquisition Cost • Customer-Centric Storytelling – success teams. She advocates for challenge ideas, test new continuing to redefine marketing by She believes that fostering talent and (CAC) & ROI – She ensures Dipalli has led a shift from open communication and shared strategies, and iterate quickly enhancing predictive analytics, maintaining a culture of innovation marketing investments are both product-heavy messaging to value- KPIs to break down silos and without fear of failure. automating personalization, and requires a structured yet flexible efficient and scalable by tracking driven narratives that highlight drive collective success. • Mentorship & Career Growth – approach, guided by five key pillars: optimizing customer experiences at CAC in relation to customer ROI, operational efficiencies, and 018 019 www.businessmindsmedia.com www.businessmindsmedia.com

• Investing in talent development is The Human Touch in AI-Driven driven automation. One of the major a priority for Dipalli. She provides Marketing challenges she faced was educating a mentorship, training opportunities, highly regulated industry on the and clear career pathways to AI is revolutionizing marketing by benefits of AI. Researchers and , , ensure her team remains engaged, compliance teams were initially streamlining content creation, hyper- motivated, and prepared for future skeptical about AI's reliability in personalizing customer journeys, and leadership roles. literature reviews. optimizing campaign performance in As the Head of Marketing at real time. In her role, Dipalli integrates By focusing on these elements, Dipalli To address this, Dipalli focused on AI to enhance predictive analytics, AssetWorks, my focus has builds resilient, agile teams that drive data-driven storytelling, using case automate customer segmentation, and been on driving commercial impactful marketing outcomes while studies to showcase measurable implement intent-based marketing staying ahead of industry shifts. improvements in time efficiency and strategies. growth and customer accuracy. She also collaborated with The Human Touch in AI-Driven industry thought leaders and regulatory She leverages AI-powered chatbots and engagement through a blend Marketing bodies to establish credibility, automation tools to scale engagement leveraging webinars, white papers, and efficiently, ensuring seamless customer of strategic modernization and As a member of the Forbes peer-reviewed content. Through these interactions. Additionally, Dipalli relationship-driven marketing. Communications Council, Dipalli has strategic efforts, she successfully utilizes generative AI to assist in contributed valuable insights on AI- positioned AI as a valuable and content production while maintaining , , driven marketing, demand generation, trustworthy tool in the systematic brand authenticity. By embracing AI- and sales-marketing alignment. Her review process. driven solutions, she continues to thought leadership has emphasized refine marketing strategies, driving how AI can enhance content creation, greater efficiency and deeper audience optimize workflows, and improve connections. decision-making in marketing. Dipalli follows a data-driven and Additionally, Dipalli has shared customer-centric approach to crafting strategies for driving revenue growth, compelling value propositions. She highlighting the importance of value- begins with in-depth market research driven storytelling and brand and customer insights to identify pain authenticity. Her perspectives have points, decision drivers, and , , sparked industry discussions on the competitive gaps. By mapping product effective integration of AI while strengths to customer priorities, she maintaining a human-centric approach creates a differentiated narrative that Dipalli emphasizes the to marketing. Through these resonates with the target audience. contributions, she continues to shape Dipalli continuously tests and iterates importance of conversations on the evolving role messaging through A/B testing across balancing short-term of technology in modern multiple channels, ensuring marketing strategies. optimization based on real-world performance marketing engagement. She also places with long-term brand- A Story of Trust and significant emphasis on sales and Transformation customer feedback to align marketing building e?orts. positioning with actual customer In her previous role at conversations. , , DistillerSR, Dipalli played a key role in Standing Out in the Noise transforming systematic In highly competitive industries such literature review as SaaS, fintech, and telecom, Dipalli in life sciences differentiates brands by establishing through AI- thought leadership, leveraging 20 21 www.businessmindsmedia.com www.businessmindsmedia.com

customer advocacy, and implementing the overarching brand identity. a data-backed go-to-market (GTM) Additionally, she tracks brand strategy. She positions brands as awareness, share of voice, and category leaders through unique engagement trends alongside lead messaging and value-driven generation metrics to measure the storytelling while amplifying customer impact of brand-building initiatives success stories to highlight real-world effectively. impact. Envisioning the New Marketing Additionally, she employs personalized Frontier engagement tactics through account- based marketing (ABM) and AI-driven Looking ahead, Dipalli is most excited segmentation. Building strong partner about AI's expanding role in predictive ecosystems is also a key strategy, and intent-based marketing, which enhancing brand reach and credibility. enables hyper-personalization at scale. She also sees the evolution of Uniting Marketing and Sales for community-led growth and interactive Faster Growth content as transformative forces in customer engagement. To bridge the gap between marketing and sales and accelerate sales velocity, For emerging marketing leaders, Dipalli ensures both teams are aligned Dipalli offers key advice: on shared revenue goals and key performance indicators (KPIs). She • Stay ahead of AI and automation fosters regular cross-team trends, leveraging these tools collaboration through weekly standups without compromising brand and deal reviews, ensuring messaging authenticity. is tailored to sales needs. Dipalli • Develop a deep understanding of implements ABM strategies that customer psychology, recognizing that while technology evolves, engage high-value accounts with fundamental human motivations personalized outreach and develops data-driven sales enablement content remain consistent. that equips sales teams with impactful • Foster cross-functional assets for meaningful customer collaboration by aligning closely conversations. Through these best with sales, product, and customer practices, she strengthens marketing success teams to maximize and sales alignment, driving revenue marketing impact. growth and business success. • Take calculated risks, embracing experimentation, rapid learning, Striking the Right Marketing Mix and iteration to maintain a competitive edge in dynamic Dipalli emphasizes the importance of markets. balancing short-term performance marketing with long-term brand- By integrating these strategies, Dipalli building efforts. She ensures a strategic ensures marketing efforts drive both allocation of budgets, investing in both immediate results and sustainable long- brand storytelling—through thought term brand growth. leadership, PR, and social engagement—and demand generation via paid media, inbound, and outbound marketing. Consistency across all channels is a key focus, ensuring that even short-term campaigns reinforce 22 23 www.businessmindsmedia.com www.businessmindsmedia.com

Canada's Most Successful Business Coaches to Follow in 2025 navigate the complexities of business ownership more effectively. She aspired to provide the support she had received while also addressing the gaps she had encountered. Over the years, her coaching approach has evolved considerably. Initially, she concentrated on operational best practices and ensuring franchisees adhered to brand standards. However, she soon recognized that successful coaching extends beyond processes. Today, she focuses on empowering Guiding Franchisees to Thrive franchisees with the confidence, mindset, and leadership skills Beyond the Rulebook necessary to make informed business decisions, fostering long-term success. Samantha is a Franchise Business Coach with over 10 years of experience supporting and coaching ranchising offers a unique path the doors open. Financial management, franchisees. She leads an active life in to business ownership—one leadership, and operational efficiency Toronto with her husband and son and F that combines the independence are skills that must be sharpened. And values the strong work-life balance that of entrepreneurship with the structure while franchisors provide the her career allows her to maintain. of an established brand. But while the playbook, they don't always offer the model provides a roadmap, success hands-on coaching needed to turn a Passionate about travel, Samantha isn't as simple as following directions. struggling location into a profitable seizes every opportunity to explore Behind every thriving franchise is an one. This is where business coaching new destinations, discover great owner juggling financial targets, transforms from a luxury into a restaurants, and experience live music. operational standards, customer necessity. Her career not only fuels her expectations, and team dynamics. enthusiasm for business growth but Striking the right balance between Samantha Sherman knows this better also provides her with the flexibility adhering to the brand's framework and than most. Having once been in a and autonomy to pursue her personal of having a clear roadmap to making smart, independent decisions franchisee's shoes, she saw the gaps interests while making a meaningful profitability, which includes a deep can be a challenge, and for many, the firsthand—the moments where an extra impact in the franchise industry. understanding of financial benchmarks difference between struggle and layer of support could have made all such as break-even points. By success comes down to one thing: the difference. Turning Franchise Dreams into providing franchisees with tools to guidance. Thriving Realities track and analyze relevant metrics, she Turning Lessons into Legacies helps them identify trends, understand Owning a business is often portrayed Samantha Sherman employs a benchmarks, and make informed as a leap of faith, but franchise Samantha Sherman's journey into combination of strategic planning, business decisions that drive growth. business coaching was shaped by her ownership is more like a high-stakes operational excellence, and leadership firsthand experience as a franchisee. relay race. You're handed the baton of development to help franchisees Operational efficiency is another While she benefited from corporate an established brand, but what you do achieve measurable success. critical focus of her coaching. She support, she also identified areas where next—how you run, who you rely on, works with franchisees to optimize additional guidance could have and how you adapt—determines the One of her key strategies is guiding daily operations while implementing significantly impacted her growth and outcome. Many franchisees step into business owners in creating and scalable systems and processes that ownership with passion but quickly success. This realization ignited her maintaining a comprehensive business support growth without compromising realize that passion alone doesn't keep passion for helping other franchisees plan. She emphasizes the importance 024 025 www.businessmindsmedia.com www.businessmindsmedia.com

During this session, she also individual with a passion for learning mindset, take ownership of their fulfillment in their role. For Samantha, establishes a coaching agreement that new concepts, tools, and resources. She results, and focus on solutions rather witnessing this professional and outlines mutual commitments, actively engages in peer groups within than obstacles. Through accountability, personal transformation was both including the frequency of sessions, her professional community and strategic planning, and leadership inspiring and deeply rewarding. expectations for engagement, and regularly explores case studies on a coaching, Samantha guides business methods for measuring progress. This wide range of businesses, regardless of owners in developing the mental The Art of Guiding Without structured approach enables her to industry or brand. Having worked with toughness needed to overcome Dictating provide personalized guidance while different brands across multiple setbacks and maintain a positive fostering accountability and long-term industries, she has discovered that outlook. She believes that those who Samantha believes that a key aspect of growth. many frameworks and best practices cultivate the right mindset are the ones business coaching is understanding are highly transferable. While each who transform challenges into what it is not. A coach is not a mentor, Overcoming Financial and business has its own unique nuances, opportunities and ultimately thrive in consultant, boss, or trainer who Leadership Roadblocks Samantha recognizes the vast potential their businesses. dictates what to do, nor someone who for adaptation and successful simply agrees or reassures. Instead, a Samantha frequently helps business application across different sectors. Medals of Merit business coach provides perspective, owners overcome common roadblocks, She leverages insights from various tools, and strategies that empower particularly in financial management industries to gain fresh perspectives One of the most rewarding aspects of individuals to think critically, make and leadership. While many and develop innovative solutions that Samantha's work as a business coach is confident decisions, and take entrepreneurs are deeply passionate drive impactful results. witnessing the tangible impact her ownership of their success. about their businesses, not all have a guidance has on both a business and its strong financial background. She Cultivating Resilience, Growth, and owner's personal growth. A success Her advice to aspiring business works closely with them to enhance Success story that stands out is that of a coaches is to listen closely and ask their budgeting, cash flow franchisee who was struggling with thoughtful questions. She emphasizes management, and profitability Samantha emphasizes the critical role profitability due to high team turnover. that clients already have the strategies, ensuring they become mindset plays in business success, Lacking confidence in their ability to answers—they just need guidance in confident in reviewing and particularly in franchising, where run the business, they felt uncovering them. By asking the right understanding their P&L statements. owners must balance structure with overwhelmed and questioned whether questions and considering where a Her approach is not just about driving adaptability. She believes that a they had made the right decision in client currently stands versus where profitability but also about helping growth-oriented mindset enables becoming a business owner. they want to go, a coach can help them business owners understand the steps franchisees to navigate challenges gain clarity and direction. According to needed to reach their next milestone. effectively, embrace continuous Through coaching, Samantha Samantha, the most impactful coaching learning, and stay motivated during implemented a structured approach, comes from fostering self-discovery Another significant challenge she difficult times. starting with refining their recruitment and empowering clients to navigate addresses is leadership and team and training processes. She introduced their own paths to success. franchisees stay focused, motivated, quality or value. management. Hiring, training, and At Blo Blow Dry Bar, the importance new onboarding and retention and committed to achieving their goals. Recognizing that a strong team is retaining the right team members are of mindset is a key focus of her techniques, which helped the fundamental to success, she also among the most difficult aspects of coaching. In 2023, one of the franchisee build a stronger, more prioritizes leadership and team Crafting Personalized Roadmaps running a business. Many owners franchisees recommended the book engaged team. As a result, customer development. She coaches franchisees struggle with delegation—either The Wealthy Franchisee, which service and operational efficiency on hiring, training, and retaining high- Samantha tailors her coaching methods holding onto tasks they should delegate explores the mental and emotional improved significantly. Once the team performing employees while fostering to meet the unique needs of each or attempting to hand off attributes of top-performing was stabilized, the focus shifted to leadership skills that contribute to a franchisee by starting with a responsibilities that are still best franchisees. After reading it, CEO financial clarity. Together, they positive and productive workplace comprehensive "contracting & info" managed by them. Samantha provides Vanessa Yakobson recognized its value identified areas of opportunity and culture. session. This initial meeting allows her coaching on leadership development and arranged for all franchisees to implemented cost-saving strategies. to gain a deep understanding of their and effective communication, guiding receive a copy. Samantha frequently Beyond strategy, Samantha emphasizes specific challenges, strengths, and business owners in identifying their references insights from this book and Over time, the franchisee not only the importance of accountability and goals. By taking the time to assess their greatest opportunities for growth and others in her coaching sessions, turned their business around but also mindset. She understands that business individual circumstances, she ensures optimizing their team dynamics. experienced a profound mindset shift. reinforcing the importance of mindset ownership comes with challenges and that her coaching not only supports They transitioned from constantly in achieving success. that resilience, perspective, and a business success but also aligns with Leveraging Cross-Industry Insights feeling behind and putting out fires to commitment to continuous their personal and professional for Innovation confidently and proactively growing She helps franchisees build resilience improvement are essential. As an aspirations. their business. More importantly, they and confidence by encouraging them to accountability partner, she helps Samantha is a naturally curious found renewed happiness and shift from a reactive to a proactive 026 027 www.businessmindsmedia.com www.businessmindsmedia.com

www.businessmindsmedia.com Don’t watch the clock, do what it does. Keep going.

The Power of Guidance How Business in Help Companies Thrive n today's competitive world, teams to identify opportunities for businesses need more than just a improvement and growth. Their role is I good idea to succeed. They need to offer strategic insight, challenge leadership, strategy, and a clear vision existing practices, and provide to navigate an increasingly demanding practical solutions. The impact of this market. In Canada, business coaches guidance is profound, particularly for have become key players in helping small and medium-sized enterprises companies achieve their goals, (SMEs) looking to scale, as well as for providing the support and expertise large organizations aiming to enhance necessary to foster growth, enhance leadership effectiveness and team leadership, and refine strategies. These dynamics. coaches bring valuable external perspectives, using their experience The Role of Business Coaches in and skills to guide businesses toward Leadership Development success. One of the key ways business coaches Business coaches are not just advisors; in Canada help companies thrive is by they are partners who work closely focusing on leadership development. with entrepreneurs, executives, and Strong leadership is essential for any 030 031 www.businessmindsmedia.com www.businessmindsmedia.com

organization, yet many leaders struggle is aligned with the company's vision them to make more informed with aspects of decision-making, and goals. Through leadership decisions. This outside perspective is communication, and team development programs and team invaluable, especially in competitive management. Business coaches work coaching, coaches can bridge gaps industries where innovation and closely with executives to identify their between departments, improve cross- strategic thinking are key to staying strengths and areas for improvement. functional collaboration, and ensure ahead. Through tailored coaching sessions, that all employees are working toward they help leaders build their the same objectives. This alignment is A business coach can also guide confidence, sharpen their decision- critical for achieving overall business companies through critical moments making skills, and enhance their ability success. such as product launches, market to inspire and lead their teams. expansion, or restructuring. With Conclusion experience across various sectors, they Leadership development is particularly understand the common pitfalls important in family-owned businesses, The power of guidance provided by businesses face and can provide where succession planning can be a business coaches in Canada cannot be practical solutions to avoid them. sensitive topic. Business coaches can overstated. These professionals help Whether a company is trying to enter a guide these organizations through businesses not only overcome new market or improve its brand leadership transitions, ensuring a obstacles but also thrive in a presence, a coach's advice is smooth handover of responsibilities competitive environment. Through instrumental in positioning the and preparing the next generation of leadership development, strategic business for long-term success. leaders. This process often includes insight, team building, and coaching around emotional adaptability, business coaches play a Enhancing Team Performance intelligence, conflict resolution, and critical role in helping companies strategic thinking, which are crucial for succeed. As the business world While leadership is crucial, the maintaining business continuity and continues to evolve, the value of effectiveness of a business often comes growth. personalized coaching will only down to the performance of its teams. increase, ensuring that companies are A cohesive and motivated team can Strategic Business Growth well-prepared to face new challenges achieve incredible results, but building and seize new opportunities. Whether a and maintaining that team dynamic is For companies looking to expand or small business or a large corporation, not always easy. Business coaches in refine their business strategies, every organization can benefit from the Canada help companies foster better business coaches in Canada provide expert guidance that business coaches teamwork by focusing on much-needed expertise. Many business provide, making them an essential communication, collaboration, and owners have a vision but lack the tools resource for any company looking to conflict resolution. or knowledge to turn that vision into a grow and succeed. reality. Coaches offer strategic Coaches use team-building exercises, guidance that helps businesses move workshops, and one-on-one coaching from ideas to execution. By assessing sessions to address any issues affecting current business operations, analyzing the team's performance. Whether it's market trends, and identifying growth improving communication between opportunities, coaches help create departments, helping resolve conflicts, clear, actionable plans. or building trust among team members, business coaches create a space where Moreover, business coaches offer a employees can thrive. The benefits of fresh perspective. When company this work are clear: organizations with leaders are deeply immersed in their strong teams tend to be more day-to-day operations, they may productive, efficient, and innovative. become too close to see critical issues or new opportunities. Coaches help For larger companies with multiple executives step back and look at their departments or remote teams, business business from a broader view, enabling coaches can help ensure that everyone 032 033 www.businessmindsmedia.com www.businessmindsmedia.com

I S T H E H I G H E S T F O R M O F H E A L T H .

Business Coaching in Canada How Is Revolutionizing Corporate Strategy and n the business world, corporate strategy and growth demand a focused approach. Companies I that succeed are those that can adapt quickly, identify opportunities, and lead with a clear, actionable vision. Business coaching in Canada is playing an increasingly significant role in shaping how organizations approach strategy and growth. By providing leaders with personalized guidance, actionable advice, and a clear framework for decision- making, coaching is driving transformation in the way businesses develop and execute their strategies. The Rise of Business Coaching in Canada Over the past few decades, business coaching has transitioned from being a niche offering to a widely adopted tool for improving business performance. In Canada, business coaches work with executives, managers, and entire teams to refine their leadership, improve strategic thinking, and create a cohesive approach to organizational growth. The rise of coaching is largely due to its proven success in driving measurable results and helping organizations achieve their goals. 036 037 www.businessmindsmedia.com www.businessmindsmedia.com

breakthroughs in strategy Corporate leaders who embrace As businesses grow, leaders are development. coaching benefit from a tailored, often faced with increasingly one-on-one approach that addresses complex decisions. They need to Coaches can also assist with their specific challenges and balance short-term results with strategic planning, helping aspirations. Business coaching is long-term vision, manage teams of organizations identify and not a one-size-fits-all solution; it is diverse individuals, and make implement actionable steps toward a personalized process that reflects tough calls in high-pressure achieving their business goals. This the unique circumstances and situations. Business coaches could mean refining existing objectives of each company. This provide the support necessary for business models, exploring new personalized attention has made leaders to manage these revenue streams, or better utilizing coaching one of the most effective responsibilities with skill and ease. current resources. The goal is tools for improving corporate With a coach's guidance, leaders always to create a strategy that is strategy and achieving sustainable can enhance their ability to create practical, sustainable, and capable growth. and execute effective strategies that of delivering results over time. drive growth. Coaching and Leadership Conclusion Development Strategic Thinking and Long- Term Planning Coaching is revolutionizing A company's success often hinges corporate strategy and growth in on the effectiveness of its Effective corporate strategy is not Canada by providing businesses leadership. Business coaches in about reacting to trends or making with the tools and expertise needed Canada work closely with decisions based on the latest market to thrive in a competitive executives to build leadership fads; it's about having a clear, long- environment. Through leadership skills, develop a clear vision, and term vision and the ability to create development, strategic planning, strengthen decision-making a roadmap for success. Business team alignment, and fostering abilities. Whether it's honing coaches help leaders develop this innovation, business coaches are emotional intelligence, improving strategic thinking by guiding them helping companies create and communication, or enhancing through the process of setting execute strategies that lead to conflict resolution skills, coaching goals, defining priorities, and sustainable growth. As the business helps leaders become more identifying the best path forward. world becomes more complex and effective in guiding their Coaches encourage business interconnected, the role of business organizations toward success. leaders to take a step back, look at coaches will continue to play a the big picture, and think about crucial part in guiding One of the primary benefits of their business in a more holistic organizations toward success. With coaching is its ability to unlock the way. the right coaching, companies can full potential of leaders. Coaches build stronger leadership, better serve as mirrors, reflecting back a One of the key advantages of strategies, and more resilient teams, leader's strengths and areas for working with a business coach is ensuring that they are well- improvement. They ask probing the ability to create a forward- equipped to face the future with questions that challenge thinking strategy that aligns with confidence. assumptions and encourage both the company's values and its executives to think differently financial goals. Coaches ask about their approach to business important questions that help challenges. This level of self- identify core strengths, potential awareness allows leaders to risks, and growth opportunities that identify more effective strategies may not be immediately apparent. and make decisions with greater This level of deep reflection is confidence and clarity. often the catalyst for significant 038 039 www.businessmindsmedia.com www.businessmindsmedia.com

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Canadas Most Successful Business Coaches to Follow in 2025 1

Canadas Most Successful Business Coaches to Follow in 2025 1

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