1. Strategic analysis What do we want Why can’t we get it What do we do How do we do it

2. Plan C because Plan A is not working Plan B is not an option (apologies to M&S)

3. Harvesting Limited entry Overcapacity Competitive fishery Increasing capital Increasing effort Short season Rising costs Poor handling Uncertainty Processing/shipping Unlimited entry Overcapacity Insecure supply Cash flow constraint Gluts/poor quality Exchange rate Distress selling Limited innovation Market concentration Plan A - existing structure

4. Harvesting Owner-operator Fleet separation Price maximization Keep options open Licence value Processing/shipping Access to resource Predictability/planning Ease cash flow Product development Market development Plan B - integrated structure

5. Plan C - collaboration • How to simulate an integrated structure • What issues need to be addressed • Sustainability - resource health • Supply - timing/quantity/quality • Price - greater predictability/stability • Cash flow - easing the strain • Market intelligence - demand/supply/price

6. What do we want • Extract more value from the resource • Share the gains equitably

7. Why can’t we get it • Structure defies product markets • Prone to short-term decisions • Inadequate innovation • Limited market diversification • Difficult to meet product specifications • Too much cost in the production system

8. What to do • Agree on an understanding of the issues • Agree on key objectives • Agree on a process for addressing issues • Resource sustainability for market access • Improving terms of raw material supply • Market intelligence to facilitate price formation

9. How to do it • Create a stakeholder organization • Fisher • Processor/shipper • DFO • Give it a mandate & process • Devise pilot projects to demonstrate workability and success • Communicate to build trust and confidence