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Strategic analysis. What do we want Why can’t we get it What do we do How do we do it. Plan C. because Plan A is not working Plan B is not an option (apologies to M&S). Harvesting Limited entry Overcapacity Competitive fishery Increasing capital Increasing effort Short season

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Presentation Transcript
strategic analysis
Strategic analysis

What do we want

Why can’t we get it

What do we do

How do we do it

plan c
Plan C

because

Plan A is not working

Plan B is not an option

(apologies to M&S)

plan a existing structure
Harvesting

Limited entry

Overcapacity

Competitive fishery

Increasing capital

Increasing effort

Short season

Rising costs

Poor handling

Uncertainty

Processing/shipping

Unlimited entry

Overcapacity

Insecure supply

Cash flow constraint

Gluts/poor quality

Exchange rate

Distress selling

Limited innovation

Market concentration

Plan A - existing structure
plan b integrated structure
Harvesting

Owner-operator

Fleet separation

Price maximization

Keep options open

Licence value

Processing/shipping

Access to resource

Predictability/planning

Ease cash flow

Product development

Market development

Plan B - integrated structure
plan c collaboration
Plan C - collaboration
  • How to simulate an integrated structure
  • What issues need to be addressed
    • Sustainability - resource health
    • Supply - timing/quantity/quality
    • Price - greater predictability/stability
    • Cash flow - easing the strain
    • Market intelligence - demand/supply/price
what do we want
What do we want
  • Extract more value from the resource
  • Share the gains equitably
why can t we get it
Why can’t we get it
  • Structure defies product markets
    • Prone to short-term decisions
    • Inadequate innovation
    • Limited market diversification
    • Difficult to meet product specifications
    • Too much cost in the production system
what to do
What to do
  • Agree on an understanding of the issues
  • Agree on key objectives
  • Agree on a process for addressing issues
    • Resource sustainability for market access
    • Improving terms of raw material supply
    • Market intelligence to facilitate price formation
how to do it
How to do it
  • Create a stakeholder organization
    • Fisher
    • Processor/shipper
    • DFO
  • Give it a mandate & process
  • Devise pilot projects to demonstrate workability and success
  • Communicate to build trust and confidence