Research Methodology . Dr. Tamer El Sharnouby Assistant Professor of Marketing Cairo University firstname.lastname@example.org. Textbook.
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Dr. Tamer El Sharnouby
Assistant Professor of Marketing
To review and synthesise existing knowledge,
To investigate some existing situation and problem,
To provide a solution to a problem,
To explore and analyse some general issues,
To construct or create a new procedure or system,
To explain a new phenomenon,
To generate new knowledge, and
A combination of any of the above.
You might have some.... Others you need to develop:
Communication skills: the ability to communicate your understanding of the research area (submission of dissertation, thesis, proposal, defence in viva, oral examination).
Applying for funding,
Discussing your project with your supervisor,
Negotiating access to sources of data,
leading a focus group,
Writing and presenting conference paper,
Writing academic journal articles.
Word-processing program (write your notes, any quotations and references from literature, results of any survey, observations,...etc later on you can manipulate and refine)
Statistical packages (Minitab, SPSS, Stata)
Database (quantitative data and qualitative data) ,
Computerized library and online databases,
Time management: many tasks ...time consuming:
Timetable for your research ASAP,
List all activities you have to undertake and estimate the time you think it will take to complete them,
To start writing a satisfactory first draft proposal... Shut the door, unplug the telephone, switch of mobile and sit down with you books and papers for five or six hours without interruption.
Choose a subject you are interested in.
Your reason for doing the research:
I love the subject,
I love studying,
I want to be intellectual,
I have a personal question I want to answer,
I want to be creative and useful,
I want to be a member of the research community,
I need to get a better job,
Employers want people with this qualification,
All my friends are doing it, and
It’s part of my course.
The purpose: Exploratory, descriptive, analytical and predictive research.
Process/approach: Quantitative vs Qualitative.
Applied vs Basic research
Useful in areas like user demographics, patterns of use; BUT:
Dr. Tamer El Sharnouby email@example.com