Internet MarketingWhat are my optionsPresented by Rick SimmonsOctober 30, 2007
How big is Internet Marketing • First 6 months revenue for 2007 = $10 B Projections • Search marketing will triple in 5 years • Display advertising will reach $14B by 2012 • Email projected to be above $4B by 2012 • Video ad spending will be $7.1B by 2012 • Social media to $10B by 2012 • Mobile marketing $2.8B by 2012
Interactive marketing still lags far behind consumer behavior: 8 in 10 Americans are online Usage nearly parallel to that of television Marketers currently only allocate 5-10% of their budget for digital media Recent survey reveals that less than 25% of marketers said they were “digitally savvy”
Top 3 AdWords Next tier AdWords Organic Search
Search Engine Optimization (SEO) is the process of making your website content more search engine friendly in an effort to increase the search results ranking.
Free and Paid Operating Together • Paid Search often provides better metrics • Use paid search reports to identify effective keywords (ROI), compare with server logs • Use paid search reports in combination with organic search results to predict “Density” (search volume/matched sites) • Google and Yahoo Keyword Advertising Networks drive traffic from many other sites (AOL, MSN, Comcast, ATT, and ISP’s)
Why to consider SEO? • 75% of active online population uses search engines. • 97% of Google searchers don’t click past 3 pages. • 75% of research for a school is done on the Internet. • Study done by Oneupweb found: • First is BEST • First Month site reached 2nd or 3rd page – traffic increased 500%. • Number of unique visitors tripled between page one and two. • Unique visitors tripled again in the second month. • Sales – 42% increased in first month on page one. • Almost double that in the second month. • It is critical to do whatever you can to maximize your search engine ranking even though it is not an exact science.
What’s “HOT” Now? Blogging • 12M readers over 18 • 64% of blogs abandoned each month • 40% online read a blog last month • 60% of readers are men • Average income of $60,000 The Reasons to Blog • Increase awareness of your business, products, services • Touch a whole new customer base • Establish yourself as the expert in the field • Respond to world events “now” • Increases optimization
Hotter still? Video • Broadband availability has made this hot • Video being included in search results makes this particularly appealing • Tell your story in 30 seconds instead of clicks • Impact of video representation in search results
New Conversation Did you post the video with the tags and descriptive title? Did you rate your companies video on YouTube? Did you submit that last press release to an online newswire? Was it optimized with back links? Did you tag those photos on Flickr? Did you post your upcoming event to Upcoming.org? Did you add that local listing to Google Base If not - what about Universal Search in your life?
Increase your footprint on the Internet: Optimized Press Releases Article distribution Social networking sites Social bookmarking sites Viral video Sponsored content Mobile
MySpace • Two years ago bought by Rupert Murdoch for $580M • 200M registered profiles • 100M unique users per month • Revenues for 2007 estimated at $1B Facebook • Registering 150,000 new users per day • 2007 revenues estimated at $150M • 5% of Facebook purchased for $740M – values the company at $15B Thoughts • Might be a bigger push into your own social network • WILD, WILD WEST
Mobile Marketing • A lot of money is being funneled into mobile marketing • Style sheets, ring tones, games • Mobile video • Need a format winner • Increasingly use of online and mobile together • Is your site formatted for mobile? • Content specific for the medium
The Paradigm Shift • Traditional marketing is a monologue • Mistake in trying to use online tools the same way • Internet media enables 2 way communication • The main concept isn’t awareness it should be engagement • Engagement means getting the prospect involved with your company • Create a memorable relationship • Engage your customers they might have applications you never thought of – encourage their input.
Questions! Rick Simmons 267-626-9094 Rick@DinkumInteractive.com