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2. Executive Summary3Study Objectives16Current Situation21Tourism Economics / Sizing33Market Demand67Travel Trends and the Reasons People Travel85Domestic Tourism100Marketing107Strategic Plan142Research Group176. Presentation Contents. 3. Executive Summary. 4. This study is researched and evaluated from an economic perspective, detailing strategies to increase revenues; determine where best to invest; and to examine what capital improvements will yield the highest returns.1141

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