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Tweeting Isn't Just for the Birds Social Networking Explained A Presentation by Boise Public Library 09/01/2009 Presentation created using Google Docs Overview What Is Social Networking? Connecting - Facebook, MySpace, Linkedin Instant Information - Twitter Video Sharing - YouTube
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A Presentation by
Boise Public Library
Presentation created using Google Docs
Web 2.0 - The Web as Participation/Internet Democracy
"Web 2.0 refers to web development and web design that facilitates interactive information sharing, interoperability, user-centered design and collaboration on the World Wide Web. Examples of Web 2.0 include web-based communities, hosted services, web applications, social-networking sites, video-sharing sites, wikis, blogs, mashups and folksonomies. A Web 2.0 site allows its users to interact with other users or to change website content, in contrast to non-interactive websites where users are limited to the passive viewing of information that is provided to them."
Definition taken from Wikipedia.org
A Selection of Web 2.0 Examples Include:
Social Networking in Plain English
PC Magazine defines a Social Network as:
"An association of people drawn together by family, work or hobby. The term was first coined by professor J. A. Barnes in the 1950s, who defined the size of a social network as a group of about 100 to 150 people."
And defines a Social Networking Site as:
"A Web site that provides a virtual community for people interested in a particular subject or just to 'hang out' together. Members create their own online "profile" with biographical data, pictures, likes, dislikes and any other information they choose to post. They communicate with each other by voice, chat, instant message, videoconference and blogs, and the service typically provides a way for members to contact friends of other members."Sites may also serve as a vehicle for meeting in person. The 'social networking site' is the 21st century 'virtual community,' a group of people who use the Internet to communicate with each other about anything and everything. One can find dating sites, friendship sites, sites with a business purpose and hybrids that offer a combination of these. Globally, hundreds of millions of people have joined one or more social networking sites."
In the Beginning
Introduced in 2002, Friendster (www.friendster.com) was the first social site, followed by MySpace (www.myspace.com) a year later. Started by two friends, MySpace became extremely popular, and its parent company, Intermix, was acquired by News Corporation for $580 million two years after MySpace was launched. See MySpace.Facebook (www.facebook.com) came out in 2004 initially targeting college students, but later welcoming everyone (see Facebook). Following Facebook were TagWorld (www.tagworld.com) and Tagged (www.tagged.com). TagWorld introduced tools for creating more personalized Web pages, and Tagged introduced the concept of building tag teams for teens with like interests.Social networking sites compete for attention much like the first Web portals when the Internet exploded onto the scene in the mid-1990s. Variations are emerging all the time.
Source: PC Magazine
Social Networking Statistics
Source: "Social Media Revolution" by Socialnomics09 video found on YouTube and Socialnomics.
Social Networking Statistics (cont.)
Chart Taken from Social Media Optimization website
Advantages of Social Networking Sites
Disadvantages of Social Networking Sites
The main types of social networking services are those which contain category divisions (such as former school-year or classmates), means to connect with friends (usually with self-description pages) and a recommendation system linked to trust. Popular methods now combine many of these, with Facebook widely used worldwide; MySpace, Twitter and LinkedIn being the most widely used in North America.
Launched in 2004 by Mark Zuckerberg and co-founders Dustin Moskovitz, Chris Hughes and Eduardo Saverin launch Facebook from their Harvard dorm room. Facebook was originally intended to connect university students but quickly spread throughout the confines of campuses and now is the world's largest social networking site.
According to its website:
"Facebook's mission is to give people the power to share and make the world more open and connected."Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet."
Facebook Statistics - gathered from Facebook website on 9/31/2009
Facebook Statistics (cont.)
According to its website:
"MySpaceis a technology company connecting people through personal expression, content, and culture. MySpace empowers its global community to experience the Internet through a social lens by integrating personal profiles, photos, videos, mobile, messaging, games, and the world’s largest music community. MySpace is a division of News Corporation."
LinkedIn- a site for creating professional relationships
According to the LinkedIn website:
"Your professional network of trusted contacts gives you an advantage in your career, and is one of your most valuable assets. LinkedIn exists to help you make better use of your professional network and help the people you trust in return. Our mission is to connect the world’s professionals to make them more productive and successful. We believe that in a global connected economy, your success as a professional and your competitiveness as a company depends upon faster access to insight and resources you can trust."
LinkedIn in Plain English
Twitter in Plain English
The following information was taken from the Twitter website:
Launched in 2006, Twitter has grown into a real-time short messaging service that works over multiple networks and devices.
In countries all around the world, people follow the sources most relevant to them and access information via Twitter as it happens—from breaking world news to updates from friends.
Twitter asks one question, "What are you doing?" Answers must be under 140 characters in length and can be sent via mobile texting, instant message, or the web.
Twitter's core technology is a device agnostic message routing system with rudimentary social networking features. By accepting messages from sms, web, mobile web, instant message, or from third party API projects, Twitter makes it easy for folks to stay connected.
Simply put, Twitter is what you make of it--receive a lot of information about your friends, or just a tiny bit. It's up to you and your friends.
5 Ways to Use Twitter for Good - from the article of the same name on Lifehack.org
Twitter Search in Plain English
YouTube - www.youtube.com
Overview and Features
Taken from the YouTube website
Founded in February 2005, YouTube is the world's most popular online video community, allowing millions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small.
YouTube allows people to easily upload and share video clips on www.YouTube.com and across the Internet through websites, mobile devices, blogs, and e-mail.
Everyone can participate in the YouTube community by watching, sharing, and commenting on videos. People can see first-hand accounts of current events, relive their favorite TV moments, find videos about their hobbies and interests, discover new artists and filmmakers, and even uncover the quirky and unusual.
As more people capture special moments on video, YouTube is empowering them to share their experiences, talents, and expertise with the world.
Flickr is a photo sharing website and web services suite, and an online community platform, which is generally considered an early example of a Web 2.0 application.
In addition to being a popular Web site for users to share personal photographs, the service is widely used by bloggers as a photo repository. Its popularity has been fueled by its innovative online community tools that allow photos to be tagged and browsed by folksonomic means.
According to the Flickr website, the site has two main goals:
Online Photo Sharing in Plain English
What is social bookmarking?
"Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata, typically in the form of tags that collectively and/or collaboratively become a folksonomy. Folksonomy is also called social tagging, "the process by which many users add metadata in the form of keywords to shared content".
Definition taken from Wikipedia.org
What is Delicious?
Delicious is a social bookmarking service that allows users to tag, save, manage and share web pages from a centralized source. With emphasis on the power of the community, Delicious greatly improves how people discover, remember and share on the Internet.
Things you can do with Delicious
Social Bookmarking in Plain English
Second Life- www.secondlife.com
A virtual world on the Internet from Linden Research, Inc., San Francisco, CA (www.lindenlab.com), in which "residents" create an identity, meet people, buy land and build their own environment or purchase an existing one. It is a "massively multiplayer online role playing game" (MMORPG), but one that offers users total freedom to create and interact as if they were living another life. Playing the game requires a client download for Windows, Mac, or Linux.Launched in 2003 by Philip Rosedale, alias Philip Linden in Second Life, first-time residents make up a first name, choose a last name from a list and choose a graphic identity (an avatar). The name cannot be changed, but the avatar can be. The Second Life world is a group of islands in the tropics. Using the keyboard, one can move around at will and even fly over them. You can instantly teleport from one location to another.
Definition from PC Magazine
The following description is taken from the Ning website:
Ning is the social platform for interests and passions online
Based in Palo Alto, Calif., Ning offers an easy-to-use technology platform enabling you to create and join Ning Networks for your interests and passions.
With over 1.3 million Ning social networks created and more than 30 million registered members, millions of people every day are coming together across Ning to explore and express their interests, discover new passions, and meet new people around shared pursuits.
Ning also enables artists, brands and organizations to simplify and control their online presence with their own unique Ning Network that beautifully integrates with other social media services while providing the most direct, unique and lucrative relationship with fans, consumers and members.
General Rules of Thumb for Protecting Yourself Online
Here's some resources concerning protecting yourself on social networking sites: