Chapter 13 Design and Production - PowerPoint PPT Presentation

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Chapter 13 Design and Production

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  1. Chapter 13Design and Production Outline • Visual communication • Print art direction • Print production • Television art director • Broadcast production • Web site design

  2. Visual Communication • The art director Chapter 13: Design and Production

  3. Print Art Direction • Illustrations and photos • Color in print • Typography • 1. • 2. • 3. • 4. Chapter 13: Design and Production

  4. Print Art Direction • Layout and design • 1. • 2. • Print media requirements • 1. • 2. • 3. • 4. Chapter 13: Design and Production

  5. Print Production • Art reproduction • 1. • Printing processes • 1. • 2. Chapter 13: Design and Production

  6. Television Art Direction • 1. • 2. Chapter 13: Design and Production

  7. Broadcast Production • Producing radio commercials • Producing TV commercials • 1. • 2. • 3. Chapter 13: Design and Production

  8. Broadcast Production • TV production process • 1. • 2. • 3. Chapter 13: Design and Production

  9. Web Design • 1. • 2. Chapter 13: Design and Production