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Chapter 13 Design and Production Outline Visual communication Print art direction Print production Television art director Broadcast production Web site design Visual Communication The art director Print Art Direction Illustrations and photos Color in print Typography 1. 2. 3. 4.

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chapter 13 design and production
Chapter 13Design and Production

Outline

  • Visual communication
  • Print art direction
  • Print production
  • Television art director
  • Broadcast production
  • Web site design
visual communication
Visual Communication
  • The art director

Chapter 13: Design and Production

print art direction
Print Art Direction
  • Illustrations and photos
  • Color in print
  • Typography
    • 1.
    • 2.
    • 3.
    • 4.

Chapter 13: Design and Production

print art direction4
Print Art Direction
  • Layout and design
    • 1.
    • 2.
  • Print media requirements
    • 1.
    • 2.
    • 3.
    • 4.

Chapter 13: Design and Production

print production
Print Production
  • Art reproduction
    • 1.
  • Printing processes
    • 1.
    • 2.

Chapter 13: Design and Production

television art direction
Television Art Direction
  • 1.
  • 2.

Chapter 13: Design and Production

broadcast production
Broadcast Production
  • Producing radio commercials
  • Producing TV commercials
    • 1.
    • 2.
    • 3.

Chapter 13: Design and Production

broadcast production8
Broadcast Production
  • TV production process
    • 1.
    • 2.
    • 3.

Chapter 13: Design and Production

web design
Web Design
  • 1.
  • 2.

Chapter 13: Design and Production