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Tracker Study to Access Effectiveness of Campaign Messaging

Tracker Study to Access Effectiveness of Campaign Messaging - a global airline company, wanted to perceive the effectiveness of a recently launched marketing campaign and the associated messaging.<br><br>

AronaSouris
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Tracker Study to Access Effectiveness of Campaign Messaging

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  1. Tracker Study to Access Effectiveness of Campaign Messaging Survey Type Tracker Target Group BDMs, full-time employees and students Sample Size N=1800 for each wave Geography India, China, Japan, Singapore, KSA, UAE, Brazil © 2020 Borderless Access

  2. Aim of the study Our client, a global airline, wanted to perceive the effectiveness of a recently launched marketing campaign and the associated messaging. For this, the client wanted to check the responses from three particular audience segments: Full-time employees BDMs Students © 2020 Borderless Access

  3. The Approach The survey was done through online methodology in India, China, Japan, Singapore, KSA, UAE, Brazil Each audience segment contained different set of survey questions and questions were asked based on the qualification of respondents. The survey also had a different set of questions for each country and audience segment. Data map was kept consistent across the waves for better readability. Reaching out to the students in KSA and UAE through online method was challenging. Recruitment efforts were enhanced specially towards the younger audience to fulfil the requirement. © 2020 Borderless Access

  4. Outcome All the waves are delivered within the specific fieldwork dates without compromising the quota requirement. The client, pleased with the survey results, awarded us other trackers and ad hoc projects to further help them with their on-going marketing campaign. © 2020 Borderless Access

  5. ContactUs www.borderlessaccess.com Business Enquiries connect@borderlessaccess.com marketing@borderlessaccess.com Our office locations AMERICAS EUROPE MIDDLE EAST & AFRICA APAC UK | GERMANY | ROMANIA US UAE | SOUTH AFRICA INDIA Connect withus © 2020 Borderless Access

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