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A study to identify the potential purchase preference of technology products by senior technology, business executives and decision-makers.<br><br>
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Survey to Understand Technology Product Purchase Preferences of C-Level Execs Study Type Sample Size Ad hoc 500+ Target Group Geography India, China, Brazil, Australia, New Zealand B2B C-level executives, VPs, directors, managers
What was the research requirement? The objective of this study was to identify technology product purchase preference of senior business executives and decision makers.
How did Borderless Access solve the problem? • We specifically identified and segregated the B2B panellists who met our criteria in these markets. • We closely collaborated with the sampling team on the target audience. • To give an idea of the survey project, text invites and pre- screeners were sent out to respondents. • Regular monitoring of filled-in quotas as per the requirements on a daily basis was conducted.
Outcome • We achieved the required sample size in each of the segments within the designated timeline. • Crossed the commissioned project value by a high margin.
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