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3.01-C Technology in Product/Service Management

3.01-C Technology in Product/Service Management. Intro. Describe the use of TECHNOLOGY in Product/Service Management. Technology in Product/Service Management. Applications of Technology in Marketing:. 1. POINT-OF-SALE SYSTEMS. Scanners at cash registers, touch screens,

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3.01-C Technology in Product/Service Management

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  1. 3.01-C Technology in Product/Service Management

  2. Intro. • Describe the use of TECHNOLOGYin Product/Service Management

  3. Technology in Product/Service Management • Applications of Technology in Marketing: 1. POINT-OF-SALE SYSTEMS • Scanners at cash registers, touch screens, • hand-held devices at checkout 2. INTERACTIVE TOUCH SCREEN COMPUTER • Example: Kiosks

  4. Technology in Product/Service Management Continued • 3. INTERACTIVE TV • 4. CUSTOMER RELATIONSHIP MANAGEMENT • Where TV is like a computer- order movies, • click on Ragu for recipes, order food • A customer can trackan order. The CRM or • business can track customer satisfaction

  5. Technology in Product/Service Management Continued 5. Enterprise Resource Planning Systems • Software that allows all parts of the company’s management to be • integrated

  6. Technology in Product/Service Management Continued 6. Internet • Wi-Fi • Search Engines • E-mail • E-commerce- online business • * Intranet- share information

  7. Technology in Product/Service Management • Interactive TV helps marketers to develop a database of their uses • This database analysis helps see the • customer’s reaction to products • They are testing Interactive TV for promotion

  8. ETHICAL packaging! • Packaging is part of product development. • Labels: Warnings, ingredients, cause, trends

  9. Paint Brush CoverPackaging- before & after • https://www.youtube.com/watch?v=yJvu3_hbIIo

  10. MASS CUSTOMIZATION • http://www.youtube.com/watch?v=r5IiZY0uoLc

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