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Survey on Premium Bank Customers

Survey requested by one of the bank to understand the service expectations /satisfaction from the services. It was done on Premium Bank Customers Study residing in specific cities & premium customers of bank.

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Survey on Premium Bank Customers

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  1. Survey on Premium Bank Customers Sample Size Per Wave Target Group Study Type Geography India 25-50 years residing in specific cities who are premium customers of a bank Sample only study 250 completes

  2. What was the research requirement? • Our client, a leading bank in India, wanted to conduct a research on premium customers of their bank to understand the service expectations / satisfaction level from the services. • The bank also intended to introduce a new service for their premium customers and wanted to test waters through a structured online survey.

  3. What were the challenges? • The target group was a very niche audience to tap and the demographics were limited to specific cities. These factors made it difficult to process opinions easily. • We did not have identified premium bank customers in our proprietary panel for those specific cities.

  4. How did Borderless Access solve the problem? We followed a dual approach to achieve the desired target. First, we checked the possibility of accessing the client database for their premium customers to run the survey. As the response was not confirmed, we first used the client database with a creative email text and invite in order to achieve increased response from the customers and we did manage fairly good number of completes for the same. Simultaneously, we conducted a quick profiling exercise among the top 10% household income earners and checked if they belonged to that bank, who were then immediately directed towards the survey. In order to avoid duplicates from client database as well as panel completes, we placed a digital fingerprinting tool .

  5. Output The client was extremely pleased with the results and was successful in translating those insights and reliable feedback to drive faster marketing decisions.

  6. Contact-Us CHICAGO, IL Tel : +1 312 720 0378 USA CALIFORNIA Tel : +1 818 3584633 www.borderlessaccess.com UK LONDON Tel : +44 771 8403458 Business Enquiries rfp@borderlessaccess.com marketing@borderlessaccess.com GERMANY MUNICH Tel : +49 (0) 17665094033 Connect withus DUBAI Tel : +97 150 1373145 UAE INDIA BANGALORE Tel : +91 804 9313800

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