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Survey on banking customers

Study focused towards providing efficient services to a well-known financial service provider across the globe, is aware of the stiff competition and realized that customer satisfaction is of utmost importance<br><br>

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Survey on banking customers

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  1. Survey on Banking Customers Study Type Customer satisfaction survey Males, females, 18+ yrs. with a monthly income of over AED 3000 Target Group - Financial decision makers - Has or had at least one financial product with a listed financial provider - Has no connections in banking or banking technology, advertising, marketing or market research Geography UAE, Russia, Colombia and Canada

  2. What was the research requirement? Our client, a well-known financial service provider across the globe, mindful of the stiff competition in the sector wanted to improve their services. Towards this end, they wanted to introduce a customer satisfaction survey. The idea was to measure how their products and services met or surpassed customer expectation, which is a key performance indicator within the business.

  3. What were the challenges? The client wanted to conduct a quantitative study of the general population with a distribution of national rep. Matching distribution against national representation was a challenge. the online panel BALANCE Another challenge was that the client wanted us to have a response based sampling approach (clicks balance) among terminates to ensure that a demographically or behaviorally representative population enters a survey. Balancing clicks provide more information about subpopulation incidence rates than the traditional quota sampling approach, resulting in accurate and actionable research. completes and

  4. How did Borderless Access solve the problem? With secondary research, online vs. national representation scores were shared with the client to help ease their literature reviews. In a click balanced project, every survey entrant, including those who abandon the effort or are found ineligible are included during sample disproportionate subpopulation entrants, we accounted for varying response rates amongst different demographic groups. We designed differential throughout the field and invited panelists to the survey in accordance with the sampling frame. balancing. To avoid sampling approach

  5. How did Borderless Access solve the problem? Frequent small batches of samples were deployed post understanding target response rates for each group. With frequent in-field progress updated, we adopted deployment schema. Often, the sample frame design needed to be a nested balanced across age, region, income, ethnicity or other variables. Thus we were able to adjust for in-field realities in order to meet targets without exhausting the samples and minimal overhead costs. proportions and the optimal sample

  6. Outcome Borderless Access was able to wrap this study within the stipulated time of 2 weeks in all markets and was successful in achieving the click balancing results. Click BalancingResults We were also able to save the panel management cost of 50% by avoiding too much sample burn. The client commended our dedication in completing one of the most difficult yet effective sampling approach throughout the study.

  7. Contact-Us CHICAGO, IL Tel : +1 312 720 0378 USA CALIFORNIA Tel : +1 818 358 4633 www.borderlessaccess.com UK LONDON Tel : +44 771 840 3458 Business Enquiries rfp@borderlessaccess.com marketing@borderlessaccess.com GERMANY MUNICH Tel : +49 (0) 176 650 94033 Connect with us DUBAI Tel : +97 150 137 3145 UAE INDIA BANGALORE Tel : +91 804 931 3800

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