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Deciphering Consumer Purchase Decisions Via Geo Tagging Technique

Here's how we helped our client from South Africa in understanding when, where and what did the consumers prefer to snack through the day and what were the decision making factors which lead to purchase a certain snack.<br><br>

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Deciphering Consumer Purchase Decisions Via Geo Tagging Technique

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  1. Sample Size N=500 Geography Johannesburg & Cape Town DECIPHERING CONSUMER PURCHASE DECISIONS VIA GEO-TAGGING TECHNIQUE Target Group Food & beverage purchasers Study Type Geo Tagging, Adhoc Study

  2. What was the research requirement? Our client wanted to comprehensively understand purchase behaviour and the decision making process of consumers of snack items in South Africa. Insights required included (and were not limited to) where, when, and what was purchased.

  3. What did Borderless Access propose? Our proposed solution was to employ a custom, geo-tracking smartphone application to track the activity of all respondent. The respondents were required to take a pre-programmed survey through the app whenever they were buying sweet biscuits, chips and chocolates. The geo-tracking feature allowed us to pin-point the exact retail outlets where the respondents were purchasing the above mentioned items. 3

  4. How we tackled minor hiccups To ensure the location data was gathered at every instance, we communicated with all respondents to ensure the location was turned on while purchasing the said items while taking the survey. ? A chat group consisting all respondents was created to efficiently share the communication with all participants. The respondents were also encouraged to take multiple surveys from different locations/stores. 4

  5. Outcome The study allowed us to accurately map the exact location and time of each purchased item in near-real time. The fact that this was in addition to the other insights gathered from the survey, made the entire exercise all the more effective. The client was extremely pleased with the outcome of our geo-tagging augmented campaign due to the intelligence they could gather with this study. 5

  6. Contact Us www.borderlessaccess.com Business Enquiries connect@borderlessaccess.com Connect with us marketing@borderlessaccess.com Our office locations AMERICAS EUROPE MIDDLE EAST & AFRICA APAC UAE | SOUTH AFRICA INDIA US UK | GERMANY | ROMANIA 6

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