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Consumer Panel Building for a Technology Company

SmartSight case study on robust and user-friendly panel management software with cutting-edge survey functionality and comprehensive panel management tools, to manage their proprietary research panel.<br><br>

AronaSouris
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Consumer Panel Building for a Technology Company

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  1. Consumer Panel Building for a Technology Company Study Type Geography Panel Size Panel transition & end-to-end panel management 70,000 US, UK & India

  2. What was the research requirement? A reputed consumer technology company was looking to upgrade to a robust management software with functionality and comprehensive panel management tools, to manage their proprietary research panel. and user-friendly cutting-edge panel survey

  3. The particulars of the project? The client wanted a tool to provide flexibility and the required scalability to build and manage a larger panel spanning a wide range of segments Development of intuitive panel health reporting and Web 2.0 portal and mobile apps Automating several sample and panel management processes, such as the shift from manual disbursement of incentives to an automated incentivization process Data migration of approx. 70K panellists in a time bound fashion A system was to be made available to them (up & running) within a very aggressive time frame

  4. How did Borderless Access fulfil the project requirements? Borderless Access proposed indigenously built technology platform - ‘SmartSight’ that has built-in features to address the client’s challenges on control, flexibility, scalability , customizations and automation. Our team designed the panel portal and mobile apps from scratch. Panel portal was management system to allow DIY updates for the client. coupled with a content A comprehensive panel health reporting suite was setup to enable the client to monitor response rates, costs, panel health and project metrics in real-time.

  5. Outcome The transition of the technology and migration of the panelist database was completed within the permissible timelines with the client showing a significant ‘upside’ in terms of data quality of their panel database.

  6. Contact-Us CHICAGO, IL Tel : +1 312 720 0378 USA CALIFORNIA Tel : +1 818 358 4633 www.borderlessaccess.com UK LONDON Tel : +44 771 840 3458 Business Enquiries rfp@borderlessaccess.com marketing@borderlessaccess.com GERMANY MUNICH Tel : +49 (0) 176 650 94033 Connect with us DUBAI Tel : +97 150 137 3145 UAE INDIA BANGALORE Tel : +91 804 931 3800

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