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Borderless Access - Global B2B Panel Book 2022

Borderless Access is a digital MR solutions company, providing access to engaged consumers from hard-to-reach audiences in the emerging and developed markets, driven by Technology & Community Analytics.<br><br>Access our latest panel B2B panel book to know about our B2B panel demographics, cultural diversities, and market size.

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Borderless Access - Global B2B Panel Book 2022

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  1. Global B2B Panel Book

  2. Awards and Associations Awards and Certifications Professional Memberships and Affiliations 2 © 2022 Borderless Access

  3. B2B Panel Overview Role at work A comprehensive B2B panel comprising over 2.5 million+ panelists across 37 growing and developed economies of the world. Decision-making authority In-depth profiling aimed at addressing the demands of research studies in the B2B domain Industry These include developed economies in North America and Europe as well as emerging economies in Asia, Africa, and other regions. Company size Job Titles 3 © 2022 Borderless Access

  4. Genuine Respondents = Quality Responses Our B2B panelists are passed through rigorous authentication process to ensure genuine responses for actionable insights Recruitment via dedicated app/website Interested candidates can apply to join our B2B panel through our dedicated app/website followed by a thorough digital verification. Double opt-in The applicants are first passed through a double opt-in process that confers to ESOMAR guidelines. Mobile verification (Triple opt-in) This is followed by mobile authentication, using a one-time password at registration/incentive disbursement. Social media verification A game changer filter for B2B panel recruits. Ongoing response monitoring Existing panelists are regularly monitored using advanced tools and predictive algorithms to track and remove individuals who do not conform to our quality standards. 4 © 2022 Borderless Access

  5. Global B2B Panel Counts AMERICAS EUROPE MIDDLE-EAST AFRICA APAC KSA: 92,300 EGYPT: 45,300 ARGENTINA: 115,500 GERMANY: 28,800 AUSTRALIA: 41,500 KUWAIT: 6,800 GHANA: 10,500 BRAZIL: 208,000 POLAND: 27,200 CHINA: 112,500 QATAR: 5,400 KENYA: 21,000 CHILE: 54,900 RUSSIA: 73,900 HONG KONG: 11,300 UAE: 82,000 NIGERIA: 55,500 TURKEY: 101,750 COLOMBIA: 63,000 INDIA: 553,400 MEXICO: 165,000 INDONESIA: 145,100 UK: 22,800 SOUTH AFRICA: 126,000 KOREA: 23,100 USA: 50,000 ITALY: 10,000 MALAYSIA: 21,600 ECUADOR: 2,500 FRANCE: 10,500 NEW ZEALAND: 20,400 PERU: 2,200 PHILIPPINES: 79,200 SINGAPORE: 18,700 TAIWAN: 25,500 THAILAND: 72,000 VIETNAM: 18,900 5 © 2022 Borderless Access

  6. Decision Making Authority 29% 35% 36% 38% AMERICAS EUROPE 33% 29% 34% 29% 35% 34% MIDDLE EAST AFRICA 36% 32% 31% 41% Make the final decision APAC Have a significant input within the final decision 28% Influence the final decision 6 © 2022 Borderless Access

  7. Industry AMERICAS EUROPE MIDDLE-EAST AFRICA APAC Computer Related Products or Services / Information Technology Financial – Banking, Insurance, Accounting, Tax 20% 22% 16% 20% 23% 14% 13% 19% 14% 16% Manufacturing / Production 11% 12% 11% 11% 13% Telecommunication 9% 9% 7% 8% 9% Business Services / Consulting / Business Process Outsourcing 8% 8% 7% 8% 8% Retail / Wholesale 7% 8% 8% 6% 6% Education 6% 4% 3% 5% 5% Healthcare / Pharma 5% 6% 2% 4% 4% Utilities 4% 3% 5% 3% 3% Government and Non-Profit 3% 2% 2% 3% 2% Hospitality / Hotel 3% 3% 8% 6% 3% Construction / Mining / Real Estate 3% 2% 8% 4% 3% Others 7% 8% 4% 8% 5% 7 © 2022 Borderless Access

  8. Role at Work AMERICAS EUROPE MIDDLE-EAST AFRICA APAC Business Decision Makers 16% 15% 19% 17% 19% IT Decision Makers 19% 20% 17% 21% 23% IT Influencers 12% 14% 14% 12% 11% Information Workers 15% 16% 11% 14% 14% Software Developers 6% 8% 5% 7% 8% Administrators and Supervisors 8% 6% 15% 8% 6% Human Resources 7% 6% 5% 7% 6% Distributors and Resellers 4% 3% 6% 4% 3% Professional Staff 6% 7% 3% 4% 6% Others 7% 5% 5% 6% 4% 8 © 2022 Borderless Access

  9. Employee Size 19% 20% 24% 25% 26% 27% 28% 29% 29% 32% 54% 47% 40% 48% 52% AMERICAS EUROPE MIDDLE-EAST AFRICA APAC Small enterprise (<100 employees) Medium enterprise (100-999 employees) Large enterprise (>1000 employees) 9 © 2022 Borderless Access

  10. Job Title MIDDLE- EAST AMERICAS EUROPE AFRICA APAC Associate Director/ Director/ Senior Director 11% 8% 7% 9% 11% Manager/ Senior / Account / Assistant / Finance / Product Manager 17% 18% 15% 17% 18% General Manager / Department Head 8% 9% 12% 9% 7% Administrative / Executive Assistant/ Administrator 6% 6% 6% 4% 3% Analyst / Senior Analyst / Financial Analyst 4% 4% 4% 4% 3% Associate / Senior Associate / Account Executive 4% 3% 3% 4% 5% Certified Public Accountant/ Financial Advisor/ Insurance Agent 6% 6% 6% 3% 5% Controller / Treasurer 3% 2% 3% 3% 3% Developer / Programmer 9% 10% 6% 8% 9% Partner / Owner / President 5% 6% 8% 6% 7% Supervisor 3% 2% 7% 4% 3% Teacher 4% 4% 3% 4% 4% Technician / Technical Specialist 3% 3% 2% 3% 2% Tradesman / Trade Specialist 2% 2% 3% 3% 2% VP / AVP / EVP / SVP 6% 7% 6% 7% 8% CEO / COO / CIO / CTO / CFO / Chairman / Board Member 5% 7% 5% 6% 7% Others 4% 3% 4% 6% 3% 10 © 2022 Borderless Access

  11. AMERICAS US EUROPE UK | GERMANY | ROMANIA MIDDLE EAST & AFRICA UAE | SOUTH AFRICA | NIGERIA www.borderlessaccess.com connect@borderlessaccess.com APAC INDIA © 2022 Borderless Access

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