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A survey to Understand the Issues Around Pathological and Progressive Myopia

Here's how we helped a leading healthcare product company understand the treatment options and other parameters related to pathological and progressive myopia by surveying physicians treating the patients.

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A survey to Understand the Issues Around Pathological and Progressive Myopia

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  1. A survey to understand the issues around pathological and progressive myopia Study Type Online Quantitative Survey Geography USA, UK, France, Germany and Japan Sample Size N=320 completes Target Group Ophthalmologists and Retina Specialists 1

  2. What was the research problem? • Our client was interested in professional opinions of ophthalmologists and retina specialists related to terms of patient flow, current treatment options and unmet needs. • The client wanted in-depth feedback from participants about a new product profile that was to be shown to them in the survey in the form of a concept. 2

  3. What we suggested? • We suggested online research methodology, by the way of programming the provided questionnaire. With the client’s assistance, we converted the product concepts, along with other materials, to an online survey format. • We suggested a few changes to the questionnaire based on our extensive knowledge about local realities of each market. 3

  4. What were the challenges? • Getting the required number of ophthalmologists and retina specialists was a challenge, especially due to a drop in incidence rate during fielding. • LOI was extended to above 25 minutes against the anticipated 10-15 minutes. • The timelines provided for survey programming along with concept adoption were stringent. • The required numbers had to be achieved from a smaller universe size of ophthalmologists in the said markets through custom recruitment. 4

  5. How did Borderless Access solve the problem? • Aligned multiple resources to programme the survey, translate questionnaire and finish language overlay which helped us get the survey ready within timelines. • Convinced respondents to take part in the survey by multiple reminder through e-mails, calls, and other mediums. • A Daily Review Process were planned and implemented. • Physicians were pre-recruited while conducting programming activities, which resulted in higher response rates for the survey. 5

  6. Outcome • Our team was able to wrap this study in all markets and was successful in achieving the required results in the desired timeframe. • Our client was excited with the results from the various reports we presented. • The methodology and our analysis helped our client with easy and quick decision making. • Successful and timely deliverables led to client satisfaction as they reciprocated with frequent and multiple healthcare project requests. 6

  7. Contact-Us CHICAGO, IL Tel : +1 312 720 0378 USA CALIFORNIA Tel : +1 818 358 4633 www.borderlessaccess.com UK LONDON Tel : +44 771 840 3458 Business Enquiries rfp@borderlessaccess.com marketing@borderlessaccess.com GERMANY MUNICH Tel : +49 (0) 176 650 94033 Connect with us DUBAI Tel : +97 150 137 3145 UAE INDIA BANGALORE Tel : +91 804 931 3800

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