How Local SEO Strategies Help Businesses Flourish!

1. How Local SEO Strategies Help Businesses Flourish! Have you noticed how many ‘near me’ and voice searches happening are these days? If you haven’t, you’ve been living under a rock. Here are some stats to blow your mind:

2. One in three people on the planet use voice search every day. There are 4.1 Billion digital voice-assisted devices in the world, and this number will double in the next four years. 58% of consumers find local businesses using voice-activated search. “Where to buy” and “Near me” searches have grown by 200% in the past two years. 83% of people making local searches make a purchase in the same day! This overwhelming evidence shows that Local SEO is more important than ever. So if you own a business that serves local customers – whether it’s a financial planning company, a bakery, or a retail store, and you’re not putting some effort into Local SEO….you’re leaving money on the table. No idea what we’re talking about? Keep reading.

3. What is Local SEO? By implementing search engine optimization (SEO) techniques you can get your web pages ranked highly on search engine result pages (SERPs) for the keywords that are relevant to your business. Local SEO methods help your keywords rank better in the areas you serve, and help people find your business via online directories and especially Google Maps. In this day and age, most people will usually engage with a business that is close to them. And Local SEO helps businesses by sending targeted traffic to their websites and making sure that when nearby customers are searching, they find your business. Almost half of the Google searches are focused on local information, which implies that most of the users look actively for area-specific information (like, where’s the closest petrol station, cafe, etc.). Besides that, ongoing studies show that 80-90% of local searches on mobile devices result in a call or visit to the business within 24 hours. This is a tremendous conversion rate compared to more traditional searches e.g., “how to tie a tie” vs “tie shop near me” which shows the readiness to buy of people performing local mobile searches – in all likelihood they are already out and about, with their wallet in hand, looking for your thing.

4. Need help increasing your local patronage, foot traffic, web traffic or online visibility? Local SEO is a cost-effective, long-lasting strategy that gets reliable results with minimal effort. Now that you are aware of the importance of local SEO for your business, it is high time for you to start creating a local SEO strategy with the help of the best local search engine optimization company in Brisbane. Creating a Local SEO Strategy Local SEO isn’t difficult, but it can be confusing if you’re just starting out and frustrating if you have no prior experience or roadmap to follow. The most reliable, cost-effective way to get your business “on the map” and start getting that extra traffic and revenue is to partner with an experienced Local SEO team like the one at Ape-X SEO and PPC Services. Things kick off with a strategy call where you’ll discuss your budget, business goals and timeframe requirements. Ape-X’s specialists will then use their skills and knowledge to 1) optimize your web pages 2) increase your rankings effectively, and 3) improve your online visibility for your customers. This culminates in your getting more traffic, calls, in-store visits, leads, and sales.

5. With the right local SEO company, you can plan, execute and manage a local SEO strategy for boosting your rankings and business efficiently. Some of the strategies your team will use include: Keyword research Want to make sure your web pages rank highly on search engines for the search terms you want? A common format for local SEO is “[service] [or product] in [location]”. E.g., “tennis store in Bulimba”. For Local SEO to be effective, you need to use and focus on location-specific keywords, for instance, “emergency electrician in Brisbane” instead of “emergency electrician”. You need to understand how people search for online content for selecting the right keywords. This is part of the initial keyword research your team will perform for you, finding the most high-value keywords based on search intent and monthly search volume.

6. Website Optimization Optimizing your web pages for your keywords by updating them is yet another crucial part of your Local SEO strategy. For this, you may need to modify your foundation content and add custom blog posts and content for representing the area you serve. It further ensures that Google recognizes you as a service provider within your targeted areas. Local Citations Citations are one of the most crucial aspects of any successful local SEO strategy. For boosting your local presence with Google, you need to make sure that your updated business name, phone number and address are all listed online. By listing all the relevant information about your business on multiple reputable sites, you increase the information’s validity/accuracy in Google’s eyes and Google will reward you by pushing your rankings up!

7. Conclusion: Want to learn more about how Local SEO can help your business grow and succeed? Get in touch with Ape-X SEO and PPC Services, your new partner in digital, and best local search engine optimization company in Brisbane. Visit https://www.ape-x.com.au/products/local-seo-services today for more information, and book a free 30-minute strategy session for your business.