5 Best Tracking Apps for Sales

1. 5 Best Tracking App for Sales Team for Startups As a startup founder, you’ve probably asked yourself: “How do I know if my sales team is working?” “Where are we losing potential customers?” “Is there a simple way to track everything without paying for an overpriced tool?” The answer lies in choosing the right sales team tracking app, ideally, one that doesn’t burn a hole in your pocket, is easy to use, and gives you complete visibility into your team’s performance. And while basic tools like Excel or Google Sheets are fine for getting started, they quickly become chaotic. The better option? A CRM. Not just for managing leads, but for tracking your sales team’s performance, automating routine tasks, and making smarter decisions. Here are 5 sales tracking apps (all CRM-based) that are tailor-made for startups. 1. Telecrm – Best for telecalling teams If you run a calling-focused sales team, Telecrm is hands-down the best choice. It’s built specifically for startups that rely on calls and WhatsApp to close deals. With features like auto-dialer, smart follow-ups, call recordings, and lead filters, you can track every sales activity in real time. What we love: Built-in calling & WhatsApp CRM Real-time sales reports: see who’s calling, messaging, converting — and who’s not Dynamic lead filters to track custom behaviours Affordable, all-in-one plan with no upsells Pricing: ₹599/user/month (annual) or ₹849 (quarterly) Verdict: Perfect for founders who want full visibility into sales without the complexity. 2. Bigin by Zoho – Simple and flexible

2. Bigin is the stripped-down, startup-friendly version of Zoho CRM. It’s designed to be quick, easy, and powerful — minus the bloat. You get attractive dashboards, team performance tracking, and custom workflows. You can also plug into Zoho Analytics for advanced reporting. What we love: Intuitive dashboards (with up to 10 visual reports) Free plan available Zoho ecosystem integrations Pricing: Starts at ₹400/user/month Verdict: Great for startups that want task tracking, email campaigns, and light CRM automation. 3. Freshworks CRM – Powerful & user-friendly Freshworks offers a slick UI and solid team tracking capabilities. You can create dashboards to track deal stages, rep performance, and calling metrics. Their “Growth” plan includes AI-powered scoring and custom dashboards. It’s slightly more expensive than others, but the interface is beginner-friendly. What we love: Team activity reports and caller-wise dashboards AI insights via Freddy Solid mobile app Pricing: Free plan available; Paid plans start at ₹999/user/month

3. Verdict: Best if you want something clean, simple, and backed by a big brand. 4. Kommo CRM – Messenger-first sales app If your team thrives on messaging, Kommo is a great choice. It lets your reps talk to leads via WhatsApp, Messenger, and Instagram — and tracks every interaction. The visual dashboards are customisable and beautiful. You can generate reports based on activities, goals, win/loss analysis, and even individual rep performance. What we love: Messenger-centric sales tracking Gorgeous, customisable dashboards Real-time activity logs and reports Pricing: Starts at ₹1245/user/month Verdict: Ideal for social-selling startups or WhatsApp-first businesses. 5. Pipedrive – Best for sales forecasting Pipedrive is a globally recognised CRM with powerful pipeline and reporting features. It’s excellent for deal management, activity tracking, and forecasting. Their dashboards are flexible and let you slice data by team, owner, or time period. You can also run reports on lost deals, rep productivity, and revenue projections. What we love: 400+ integrations Deep customisations and forecasting

4. Clean, intuitive dashboards Pricing: Starts at $9.90/user/month Verdict: For serious startups ready to scale and forecast. Final thoughts: Which CRM should you choose? Here’s how to decide: Go with Telecrm if you want a CRM that tracks every call and message and is tailor-made for Indian SMBs. Choose Bigin if you want a no-frills CRM that works out of the box. Pick Freshworks if you’re looking for user-friendliness and AI insights. Go for Kommo if messaging is your primary sales channel. Try Pipedrive if you're forecasting and scaling quickly. Don’t make your sales process guesswork. Pick the right tool, track what matters, and watch your team become a well-oiled sales machine. Pro Tip: Most of these CRMs offer free trials. Try them out before you commit. And if you’re still unsure, start with Telecrm. It’s startup-friendly, deeply customisable, and surprisingly affordable. ? Read the full version here