Social Media: Sharing Your Mission with the Community September 29, 2010 11:30 am – 1:00 pm Project for Pride in Living
Agenda Welcome and enjoy your lunch Steve Cramer, PPL Panelists: Tyler Bancroft, HandsOn Twin Cities Susan Beatty, Bremer Financial Services Beth Mammenga, Goodwill/Easter Seals Questions and Resource Sharing Thanks for coming!
What CVC-TC Did… • Make the decision. • Develop purpose statement. • Develop plans with SMART goals. • Specific, measurable, attainable, realistic, timely. • Provide updates with measurement/impact. • Tweak plan.
Measurement Resources • URL Shorteners: • Bit.ly, Ow.ly • Facebook Insights: • http://www.socialbrite.org/2010/04/26/how-to-use-facebook-insights/ • Time savers • Hootsuite: http://hootsuite.com/ • Ping.fm: http://ping.fm/ • TweetDeck: http://www.tweetdeck.com/ • Seesmic: http://seesmic.com/ • CoTweet: http://cotweet.com/ • Twitter statistics • http://tweetstats.com/ • http://www.twitteranalyzer.com • http://www.twitalyzer.com
Results - Facebook • Began July 15, 2009. • 80 total likes/fans. Gain momentum at launch and awards luncheon. • Major benefit: people use Facebook. A lot. http://www.facebook.com/CVCTwinCities
Results - Facebook “Only 2 days away! Who's excited for the CVC-TC 2010 Awards Luncheon and 30th Anniversary Celebration? http://bit.ly/awardsluncheon”
Results - Twitter • Began July 15, 2009. • 141 followers. • Following 102. • Tweeted 244 times. • Listed on 10 lists. • Have been retweeted 11 times. • Major benefit: More real time conversation. http://twitter.com/cvctc
Results - LinkedIn • Began December 9, 2009. • Closed to CVC-TC members only. • 61 members total • 15 discussions (upcoming events, links, etc) • Major benefit: exclusivity for CVC-TC members. Professional setting.
Results – Picasa • Began July 6, 2010 • http://picasaweb.google.com/ CVCTwinCities • 474 pictures! • event and newsletter pictures, the CVC-TC PowerPoint video, logos, etc. • Major benefit: increased storage capacity, ease of uploading photos, and sharing capabilities.
Results – Links • 49 links were clicked on 714 times. • Most popular links: Upcoming CVC-TC events and pressroom links.
Bremer Bank’s Social Media Goal: Enhance, Preserve and Protect Bremer Bank’s Reputation. Launched Nonprofit Resource Specialist Blog in September 2007 Launched @BremerBank on Twitter June 2009 Formed Social Media Council September 2009 Established Social Media Guidelines and Training for Employees March 2010
Bremer Bank’s Social Media Goal: Enhance, Preserve and Protect Bremer Bank’s Reputation. Recently completed 10 focus groups across Bremer. Working on future strategy. Exploring Bremer Bank Facebook page. Always thinking of videos, photos and other messages to share. Has anybody really figured it out yet?
Bremer Bank’s Social Media Goal: Enhance, Preserve and Protect Bremer Bank’s Reputation. Integrate into PR/Communications/Marketing/Community Relations outreach efforts. Another way to reach people and share your company’s vision and message. Continue to look for advocates and influencers to help share our story.
HandsOn’s Social Media Created Facebook account on 2/27/2008 Created Flickr account on 11/6/08 First updated twitter on 9/16/2009
Twitter Used to direct potential volunteers to upcoming projects and website updates
Twitter 341 tweets (updates) 646 followers 74 lists (Minnesota / Nonprofit) • Suffered from sporadic updates due to owner changes • Tends to be one-sided
Flickr Use mainly for Managed Corporate Projects Uploaded 2,622 items / 14,595 views
Flickr Switched from Picasa to Flickr because it was more popular Use Sets/Collections Tag every photo Link every photo back to your organization
Facebook Used to promote upcoming events and new information on our website We also upload pictures and videos from projects here 955 Friends (we’re not a fan page) Group conversations lead to longer conversations (increased visibility and engagement)
HandsOn’s Online Presence A rocky start Multiple facebook accounts deleted Distraction from work Part-time twitterers Multiple personalities Solutions Clear definition of responsibilities and expectations Make it part of someone’s job, not an addition to their job.
Homework time! • Create accounts on Facebook, Twitter, and LinkedIn. • Follow/like/join CVC-TC. • Twitter.com/cvctc • Facebook.com / CVCTwinCities • LinkedIn.com and search for Corporate Volunteerism Council • Participate in the conversation. • Call/email me if you have questions! • firstname.lastname@example.org • 651.379.5827