Place Marketing: The City The Branding of Toronto Definition the tourist experience is to be understood in terms of consuming opportunities to look (the ‘tourist gaze’), a distracting or ludic looking ‘upon’ aspects of landscape or townscape which are distinctive
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The Branding of Toronto
‘People have become caught up in nodes and images
which come not from their own individual experiences but
instead which are the artificial creation of the media’
‘There is a place war to host the Games to increase a city’s visibility, enhance its image and increase its competitive advantage in the global economy. Wannabe world cities compete for command functions and world spectacles. The Olympic Games are … an opportunity to be the site of a global spectacle, and hence confer international name recognition’
Conde Nast Traveller