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Media Literacy for Political Engagement Critical Thinking and Media in COM 110 Media Literacy Skills Access : Know how to use technology and sear for and find relevant information. Understand : Know how to make sense of media information.

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media literacy for political engagement

Media Literacy for Political Engagement

Critical Thinking and Media in COM 110

media literacy skills
Media Literacy Skills
  • Access: Know how to use technology and sear for and find relevant information.
  • Understand: Know how to make sense of media information.
  • Analyze: Examine the content to ascertain purpose, point of view, accuracy, and timeliness.
  • Evaluate: Determine the value of media content for yourself and others.
  • Create: Produce your own media messages—video, photographs, web page, podcast, documentary, etc.
news messages are constructed
News Messages are Constructed
  • Who decides what is newsworthy?
  • Who writes, edits, designs and produces the news?
  • What is the purpose of the message?
  • How do deadlines of time and space affect news coverage?
  • Who are the readers, viewers, and listeners?
news media and language
News Media and Language
  • How is the news story reported? Does it meet the ethical standards of fairness, objectivity, and balance?
  • What elements or techniques are used to gain the audience’s attention?
  • How are visuals used (photographs, editorial cartoons, etc.)?
news audiences and perception
News Audiences and Perception
  • How does news coverage affect perceptions of people, places, and ideas?
  • What meaning does a news story have for people with differing values, beliefs, and attitudes?
  • How do people of different ages, incomes, genders, sexual orientations, racial and ethnic backgrounds interpret the news?
news as business
News as Business
  • Who owns, profits from, and pays for news?
  • How is content affected by organizational forces, resources, constraints, and geographical focus?
  • Does the profit motive undermine the social responsibility of news organizations?
media literacy assignment
Media Literacy Assignment
  • Define a problem/issue within the community that needs to be addressed.
  • Conduct a search for information to determine the scope of the problem—local, state, national, or global.
  • Identify current or pending policies (local, state, national, or international) that affect how the problem might be solved.
  • Develop three strategies (solutions to the problem) to actively address the problem.
  • Design a way to communicate your analysis of the problem and proposed solution to others (e.g., public service announcement, advertising campaign, documentary, letter to the editor, etc.).
  • Reflect on your experience. What does this project tell you about the importance of media literacy both as a consumer and producer of media information?