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E-Commerce: A Revolution in the Way We Do Business

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  1. E-Commerce: A Revolution in the Way We Do Business

  2. There is no finish line… • Nike Corporate Motto

  3. Financial business transaction that occurs over an electronic network Sometimes callede-business What is electronic commerce (e-commerce)?

  4. How are e-commerce transactions conducted? Primarily through desktop computers Wirelessly using handheld Web-enabled devices M-commerce E-commerce that takes place using mobile devices

  5. What is a bricks-and-mortar business? Company with a physical location, such as Wal-Mart or Kmart

  6. What is a clicks-and-mortar business? Company with a bricks-and-mortar location as well as an online presence Some companies have onlinepresence without physical locations E*Trade andAmazon.com

  7. What is an electronic storefront? Web site where e-retailer displays its products Shopping cart allows customer to collect purchases Also called online catalog add to cart

  8. What is a shopping bot? Web site that searches for the best price on a specific product Also called a shopbot

  9. What is business-to-consumer (B-to-C or B2C) e-commerce? Sale of products or services from a business to the general public

  10. What is consumer-to-consumer (C-to-C or C2C) e-commerce? Individuals using Internet to sell products to other individuals Online auction, such as eBay

  11. What is business-to-business (B-to-B or B2B) e-commerce? Sale and exchange of products and service between businesses Many businesses engage in both B2B and B2C Supply chain creates and distributes products

  12. E-Commerce Stats

  13. What is business-to-employee (B-to-E or B2E) e-commerce? Sale and exchange of products and service between a business and its employees Usually through an intranet

  14. What are some advantages of e-commerce? Global market 24/7 Businesses have access to 459 million people with Internet access Lower operating costs Customers can conduct price comparisons easily Feedback can be immediate Changing information can be available quickly FAQ (frequently asked questions) pages can provide easy access to customer support Ability to gather customer information, analyze it, and react New and traditional approaches to generating revenue Manufacturers can buy and sell directly, avoiding the cost of the middleman Distribution costs for information reduced or eliminated Options to create a paperless environment

  15. Revenue Streams • Sales • Subscriptions • Banner ads • Pop ups • Web searches • Paid listings • Paid inclusion • Search engine optimization http://www.zetetic.com/domain-name-sales.html

  16. Building Traffic • The 3Cs Approach • Content, community, and commerce • Keywords and Search Engines • Choose name and product names that best describe business purpose and features • Select descriptive domain names • Business-related keywords can be listed in the HTML meta tag

  17. Building Traffic (continued) • Marketing • Online advertising methods include banner ads, pop-up ads, and e-mail • Offline advertising methods include magazines, newspapers, radio, and television

  18. Electronic Payment Systems • Electronic cash (e-cash or digital cash) • Provides a private and secure method of transferring funds • PayPal • Best-known e-cash provider • E-cash benefits • Privacy - hides account information from vendors • Convenient if seller cannot process a credit card • Smartcards • Credit cards with embedded microchips

  19. Ecommerce Spending Trends • At the end of 2008, worldwide e-commerce is expected to exceed $470 brillion. • By 2010: • 71% of US consumers will use the Internet to shop • 50% of ALL retail sales will be influenced by the Internet

  20. Consumer Concerns • A recent poll of Americans Found that • 13% had no fears about E-Commerce • 53% had concerns of privacy and security • 20% cited the inability to inspect products closely over the Internet • 3% do not like to wait for delivery

  21. Limitations • Bandwidth or data capacity • Comfort Factor • Security • Privacy

  22. What factors lead to customer loyalty? Best storefronts are efficient and easy to use Customers who must wait more than eight seconds for a page to download usually will click to another site

  23. People are more violently opposed to fur than leather because it's safer to harass rich women than motorcycle gangs. Fun thought…