3-1. Chapter Eight Local Marketing in Mature Markets. MKT568 Global Marketing Management Dr. Fred Miller. Marketing Environments and Tasks. Emerging markets - build infrastructure New growth markets - market development Mature markets - build market share
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Firm strategy, structure and rivalry
Related and supporting industries
Source: Adapted and reprinted with the permission of the Free Press, a division of Simon and Schuster, from The Competitive Advantage of Nations, by Michael E. Porter. Copyright © 1990 by Michael E. Porter
Task Emerging New Growth
Compete for share
Autobytel Survey reported in
USA Weekend, Nov 2002
Almost one third of potential new car buyers would switch cars if dissatisfied with cup holders.
Level of satisfaction
Level of quality
Florida 27th state 1845, 69 yrs after DoI
Newest Members2004, Euro 2007-10
2007, 50 years after ToR
No date specified