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Cape Town:Ready to host the 2010 FIFA World Cup™ 2010 Operational Readiness: February 2010
ECONOMIC DEVELOPMENT: HOST CITY: CAPE TOWN POSITIONING City of Cape Town 5 Year Plan (IDP) “While Infrastructure led growth is a major development theme over the period, it is equally important that location branding and marketing remain an important objective: investors and visitors need to be kept interested.” Host City 2010 Objectives • Maximum public benefit and lasting legacy: • Infrastructure • Economic Opportunities • Environment • Desirable destination for investors and tourists • Leveraging long-term economic growth
2010 FWC: A CATALYST FOR ECONOMIC DEVELOPMENT • 2010 Economic Development Programme is a feature of the broader Economic Development Strategy of the City • Event used as a catalyst to strategically market/position Cape Town as a desirable destination for: • Trade • Investment • Leisure • Events • Conferences, etc • Implementation of ethical business practices increases our attractiveness tor further trade and investment hereby contributing to the longer term sustainability of our economy • 2010 is a leverage point for increased human capital development in the SMME and Informal sector (Intensification of the existing business support services) • Current Infrastructure investments are critical enablers for local economic development activities: increases mobility/ access, etc • Commitment to SMME involvement in the event: 30-40 % of city spend allocated to SMME’s
Informal Trading/Vending: Some Considerations • Finality on the Commercial Restriction Zones with FIFA and LOC • Traders impacted by footprint (finding win-win outcomes) • Agreement with FIFA on what may be deemed appropriate con-competitive Trading Opportunities and Products within restricted sites • Weather, Spectator numbers and profile of visitors • Product: Demand and Supply requirements • Perception that current City Informal Trading Bylaws and procedures are suspended throughout the city during 2010 • Enforcement of the current business related legislation and RPP: eg Counterfeit Goods Act, Merchandise Marks Act, Intellectual Property Right Acts • Balancing street vending activities with Safety and Security Requirements • All opportunities will be advertised in the public domain, ensuring fairness
2010 Tourism Strategy • To attract as many tourists as possible • To increase spending • To extend the visitor stay • To ensure repeat visits • To establish destination desire FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010
THANK YOU DANKIE ENKOSI