Michelob AmberBock is a smooth, rich dark lager which has enjoyed solid growth over the past 9 years. As a result of its increased popularity, the AmberBock bottle has changed to better reflect the truly unique product that’s inside.
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
The new rich, sophisticated pub-style packaging has a distinctively upscale image that’s right on target with today’s contemporary consumer and is sure to drive incremental purchase and high-end profit margins.
Michelob AmberBock is a four-time medal winner both the North American Beer Awards competition and the Great American Beer Festival
Bar Spill Mat
Beer Has Higher Number of Servings and Generates More Revenue Than Wine And Liquor
Calculation: Servings / # Consumers = Number of Daily Servings; Servings x Dollar per Serving = Revenue
NOTE: Beer, wine and liquor volumes are shown converted into an approximation of servings, based on 12 oz. for beer; 5 oz. for wine, and 1.5 oz. for liquor. In practice, serving sizes and alcohol concentration are highly variable -- especially for mixed liquor drinks.
Source: 2005 Adams Advanced Handbook (2004 Gallons and Dollars); MRI 2005 (Average Number of Servings)
Source: IRI InfoScan – Total US Grocery; 52 Weeks Ending March 19, 2006
Source: Willard Bishop Consulting – Grocery SuperStudy 2005