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Product Presentation. CRM Meets Hospitality. It’s all about the. customer. Customer Portal. Sales Force Automation. Hospitality CRM. HotSOS * Integration. Data Analytics. Loyalty & Rewards. Catering & Events. Integration & Centralization. CRM Meets Hospitality… in the Cloud.

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product presentation
Product Presentation

CRMMeets Hospitality

crm meets hospitality in the cloud

Customer Portal

Sales Force Automation

Hospitality CRM

HotSOS* Integration



Loyalty & Rewards

Catering & Events

Integration& Centralization

CRM Meets Hospitality… in the Cloud

Libra OnDemand is the hospitality industry’s first CRM, Loyalty & Rewards, Sales & Catering and Data Analytics application built entirely on the platform.

Libra OnDemand provides a complete set of tools designed to optimize operations, drive sales efforts and increase revenues for the world's premier hospitality organizations.

* HotSOS – Hotel Service Optimization / Incident Tracking System


The core philosophy of an effective CRM solution is where the Customerbecomes the center of attention, enabling your organization to establish and maintain a relationship with each and everyCustomer.

360 view of the customer
360° View of the Customer

All customer profile data is immediately available, including reservations history and projection, revenue information, preferences and special requests. The system facilitates communication between users to provide superior customer service.

  • Recognize and reward your frequent customers with your own innovative Loyalty, Frequent Guest and Membership Rewards programs
  • Points can be awarded based on Revenue, Number of Stays or Room Nights and redeemed for vouchers, gift certificates, upgrades or free stays
  • Manage the entire event process from the initial customer inquiry and ordering service items to printing out the BEO
  • Graphical function maps
  • Meeting space rental, catering services, AV equipment automatically booked and posted to the PMS
  • Track tasks and activities, schedule joint meetings, assign tasks to other users and set up activity templates for frequently or automatically assigned tasks
  • Power, monitor and analyze your email marketing campaigns
  • Account and contact data is synchronized with your PMS, providing you with an integrated solution to manage your Company History, Travel Agency History, Sales Masters, Guest History and Booker Profiles
  • Major key performance indicators, such as Occupancy %, ADR, Revenue, RevPAC or RevPAR are analyzed across multiple categories
  • Data is grouped by market segment, source of business, room type, revenue type, tracking code or other parameters
  • Over 100 standard graphical dashboards, charts and reports
  • Built from the ground up as a multi-property solution
  • Facilitates an exchange of customer profile information between your properties and central office
  • Guest and company profile information is centralized, giving you valuable account intelligence and powerful marketing tools

Collect data from all points of contact

Libra OnDemand integrates seamlessly to central reservation systems, property management systems, point-of-sale, Internet booking engines, and social media sites.


Use the data at all points of contact

Libra OnDemand puts all the relevant information in the hands of your sales and marketing and guest relations teams, providing them the tools to be effective and efficient in their day to day operations.

crm and guest profile management
CRM and Guest Profile Management

Comprehensive CRM functionality designed specifically for the hospitality industry. A complete 360° view of your customers’ profiles and integration with the leading Property Management Systems and other hospitality systems.

sales force automation
Sales Force Automation

Keeps your sales reps organized and working together so your customers receive the attention they deserve. Access Customer Preferences, Email Offers, Guest Surveys and Reservations all on one screen.

email marketing
Email Marketing

Libra OnDemand partners with Vertical Response and other solutions to provide fully integrated email marketing services.

loyalty rewards management
Loyalty & Rewards Management

View customers’ frequent guest profile information, manage member accounts, rewards points accrual and redemption

branded loyalty programs
Branded Loyalty Programs

Recognize and reward your frequent customers with your own branded Loyalty, Frequent Guest and Membership Rewards programs.

catering events management
Catering & Events Management

Manage the entire sales process from initial event inquiry to booking function space and generating service orders. Functions can be created on the fly using our interactive Functions Map.

catering events management17
Catering & Events Management

Book function charges such as meeting space rental, food & beverage and audio-visual items. Manage item inventory and availability.

catering events management18
Catering & Events Management

Generate Banquet Event Orders, Departmental Function Sheets, Contracts and other documentation.

reporting data analytics
Reporting & Data Analytics

Hospitality-specific Key Performance Indicators (KPIs) are analyzed on a daily, monthly and yearly basis, by property or for the entire hotel chain.

runs 100 natively on force com platform
Runs 100% natively on platform
  • No infrastructure
  • Highly scalable
  • Proven uptime
  • High availability
  • Accessible anywhere
  • 100% customizable
  • Open APIs
  • Automatic upgrades
  • No vendor lock-in
we begin with a deep dive
We begin with a deep dive
  • One day with yourexecutive team
  • In your corporateoffices
  • Our team will facilitate
  • Each possessingdeep hospitality andCRM background
  • Understanding of yourcurrent situation
  • ●Barriers to success
  • ●Resources
  • Clarity on your growthgoals and the expectedoutcome of the CRMproject
  • Timeline and results
  • Project mission
  • Opportunityassessment map/growth plan
  • Outline of requiredinitiatives for successfulimplementation
  • Rough timeline

What goes



What is the


then we move to plan creation
Then we move to plan creation

2 ½ Day Intensive, Cross-Functional Offsite Planning Session

The focus is business growth, versus just the technology implementation.

The output is an implementable, measurable Project Plan

the agenda
The Agenda


  • Work Plan Development
  • Decision Making
  • Initiatives, Deliverables and Ownership
  • Dependencies
  • Interfaces


  • Team Membership and Ownership for Each Component of the Strategy
  • High Level Plans for each Initiative (5-7 Deliverables per initiative)
  • Preliminary Strategy Plan with Key Interfaces Identified

Day 1 - Vision

Day 2 - Plan

Day 3 – Review


  • Process Optimization
  • Risks and Mitigation
  • Review
  • Next Steps
  • Close


  • Scrubbed Strategy Schedule
  • Strategy for Optimizing Strategies
  • Risk Management Plan
  • Issues Log
  • Validated Assumptions List
  • Plan of Next Steps


  • Strategy Review
  • Core Values
  • Success Criteria


  • Business Strategy

Objective Statement (BSOS)

  • Success Criteria
  • Tradeoff Matrix
  • Scope Definition
the team
The Team
  • Tactical CRM Talent
  • Technical Talent
  • Marketing Talent
  • Executive Oversight
  • CRM Tactical Talent is the key “hands on” person for the implementation, with technical oversight by Technical Talent and marketing direction from Marketing Talent.
  • We provide the project management talent to ensure that everything on the plan is accomplished.
  • Overall Project Director will conduct the weekly status calls and any face to face meetings with the executive team.
  • We provide 24x7 access to our secure Intranet which details where every aspect of the project plan stands.
    • GREEN = no problems
    • YELLOW = danger of slipping
    • RED = behind
thank you
Thank you

For additional information and to request your free 30-day trial, please contact us at or at the address below:

Matthew White| Managing Director

McLaren International (HQ)

Suite 4, Level 2, 99 Elizabeth St| P.O. Box 2000

Sydney, NSW Australia

Australia +61 2 9231 5320 | Mobile: +61 4 1449 3848

Singapore +65 6549 7204

Skype: mattwhite3848 | Web: