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Economics of Information MGT 523 Bundling and Price Discrimination 22 nd January, 2001. Joe Pendergrass Surya D Pathak Dongjo Kim Anil Yilmaz. Outline. Background Online Sports Handicapping Services Analysis Recommendations. Background . Popularity of Gambling on sporting events

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economics of information mgt 523 bundling and price discrimination 22 nd january 2001

Economics of InformationMGT 523Bundling and Price Discrimination22nd January, 2001

Joe Pendergrass

Surya D Pathak

Dongjo Kim

Anil Yilmaz

outline
Outline
  • Background
  • Online Sports Handicapping Services
  • Analysis
  • Recommendations
background
Background
  • Popularity of Gambling on sporting events
  • Demand for insightful and accurate analysis of these sporting events is tremendous
  • Handicapping Services are available, many of which are online
analysis
Analysis
  • Bundling
  • Price Discrimination (based on level of risk aversion and experience)
  • Versioning

Value added Information is like a commodity

that can be sold to make profit

analysis contd
Analysis Contd…

PackageDescriptionCostPerformance*

  • Daily Gold Key Play One pick $20 69%
  • 3Daily Gold Best Three picks $55 61%

Bets (including the above)

  • Fistful of Picks Five picks

Special (including the above) $75 71%

* Performance includes results from the current college basketball season only.

recommendations
Recommendations
  • Reorganize the website to clearly outline the differences between the pick packages.
  • Emphasize the performance of the service to show that it is unique from other services.
  • Provide higher priced “Late Breaking” pick packages that emphasize the timing of the information used in the analysis.