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Radio Kerry Presentation 2007. General Station Information. Radio Kerry was established in 1990. The station headquarters are in Tralee, the county town of Kerry, with studios in Killarney and Cahersiveen

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Presentation Transcript

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General Station Information

  • Radio Kerry was established in 1990. The station headquarters are in Tralee, the county town of Kerry, with studios in Killarney and Cahersiveen

  • Radio Kerry broadcasts on frequencies between 96 and 98FM - throughout the county of Kerry and live on the internet www.radiokerry.ie

  • Radio Kerry broadcasts 24 hours a day, with a mix of live music and talk programmes between 7 am and 1am daily and music through the night from 1am to 7am.

  • A typical Radio Kerry listener is aged 25+ and their main information requirements are current affairs, local news, sports news, weather and obituary notices. Their music interests are very varied. For this reason Radio Kerry broadcasts a number of special interest music programmes nightly.


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Listenership Survey Results

  • Every 3 months the MRBI release the results of their ongoing survey of radio listeners

  • Results of the most recent survey (August 2006 - covering the period June 05 to July 2006)

  • The adult population of Kerry (ie aged 15+) is 119,000

  • Radio Kerry reaches 91,000 (77%) of this available audience weekly

  • On any given day 52% of these people listen to Radio Kerry

  • Radio Kerry shares the market with RTE Radio 1 and 2, Lyric FM and Today FM. At 57% Radio Kerry has well over half the available radio listenership market in Kerry.

  • During the time period of 7am to 7pm weekdays Radio Kerry has an average of 19,486 listeners tuned in every 15 minutes







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Morning Primetime Programmes

Kerry Today

11 to 1 Club:

Magazine/light current affairs programme presented by John Drummey with regular features including Health matters each Wednesday

Audience: varied across all demographics

Straight Talking


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Afternoon Primetime Programmes

The Afternoon Show Music driven show presented by Francis Jones. A mix of chart and classic hits with various features eg Music mix, Bingo, news and sport, TV news etc

Audience: varied across all demographics


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Monday - Thursday on Radio Kerry 96 to 98FM — Your Voice in the Kingdom

Morning

Afternoon

7am Kerry’s Full Breakfast

with Elaine Kinsella & Brian Hurley

9am Kerry Today

with Deirdre Walsh

Producer Treasa Murphy

11am 11 to 1 Club

with Sean Crowley

1 pm News 30 @ 1

1.30pm Straight Talking

with John Drummey

Evening

2.30pm The Afternoon Show

with Francis Jones

5.30pm News 30 @ 5.30

Evening

6pm—7pm

Mon Terrace Talk with Weeshie Fogarty

Tues Request Show with Martin Howard

Wed In Conversation with Weeshie Fogarty

Thur Money Matters with Rory O Sullivan

Fri Request Show with Martin Howard

7-8pm

Mon Terrace Talk with Weeshie Fogarty

8-9pm

Mon South by Southwest with Ted Creedon

Tintean with Maire Begley

7-9pm

T/W/T Sounds Country with Dermot Moriarty

7-10pm

Friday The Melting Pot with John Greene

9pm

Mon Trip to the Cottage with Danny O Mahony

Tue The Global Village with JJ O Shea

Wed Ciarrai Abú with Gary O Sullivan

Thur Agrtiime with Ted Creedon

10pmThe Pulse with Pat Hill

1am Music Through the Night


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Saturdays on Radio Kerry 96 to 98FM — Your Voice in the Kingdom

Morning

7am Weekend Wake Up

with Martin Howard

9am Saturday Supplement

with Frank Lewis

11am Saturday Show

with Brian Hurley

Afternoon

2pm Weekend Sport

with Gary O Sullivan

Producer : Joe O Mahony

Evening

6pmFRESH!

with Guest Presenters

8pm The Zone

with Pat Cunnane

11pm The All American Country Show

with Chris Kennedy

2am Music Through the night


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Sundays on Radio Kerry 96 to 98FM — Your Voice in the Kingdom

Morning

7am Classical Delights

with Ted Carroll

9am Horizons

with Rory O Sullivan & Guests

10am Seven Days

with Elaine Kinsella

11am The All Irish Music Show

with John Greene

Afternoon

2pm Weekend Sport

with Gary O Sullivan

Producer : Joe O Mahony

Evening

6pm Solid Gold Sunday

with Sean Crowley

7pm Legends

with Pat Cunnane

8pm Big Band Dance & Swing with Ted Keane

9pm Kerrywide

with Sean Hurley

10pm Kerrylore

with Maurice O Keeffe

11pm Irish Favourites

with Sean Reilly

1am Music Through the Night

Regular Features

Monday to Sunday

Community Diary 12.20, 15.25, 18.1010.05, 13.27, 16.20

Entertainment Guide 08.10, 15.50

Hotel & Restaurant Guide 12.50 & 18.50

Classified Ads 11.20, 14.20, 22.40

Death Notices 08..00, 09.10, 13.25, 17.55

Monday to Friday

FÁS Jobs Line - 10.25, 17.10

(Monday & Thursday)

Crimewatch - 18.40 (Tuesday)


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Fleet, OBU and 4x4 Sponsorship Kingdom

Duration: June 2007 – May 2008

Sponsorship of Fleet (OBU And 4x4s)

One Year:        €45,000 + VAT

Two Years:      €42,750 + VAT per annum            Total:    €85,500 + VAT

Three Years:    €40,500 + VAT per annum            Total:   €121,500 + VAT

Sponsorship of OBU only

One Year:        €35,000 + VAT

Two Years:      €33,250 + VAT per annum            Total:    €66,500 + VAT

Three Years:    €31,500 + VAT per annum            Total:   €94,500 + VAT

Sponsorship of 4x4 (5) only

One Year:        €15,000 + VAT

Two Years:      €14,250 + VAT per annum            Total:    €28,500+ VAT

Three Years:    €13,500 + VAT per annum            Total:   €40,500 + VAT

Included in the packages:

  • Sponsor’s branding on the vehicles,

  • inclusion of sponsor’s name on all OB promos (Fleet & OBU packages only) during the lifetime of the

  • sponsorship,

  • inclusion of sponsor’s name on all sampling promos using the 4x4s

  • web branding and link.


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Other Radio Kerry News Kingdom

  • Shannonside & Northern Sound purchased - July 2005

  • PPI Local Station of the Year 2005 – October 2005

  • Broadcast Training Facility opened at Radio Kerry’s Tralee HQ – October 2005