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Alayna Cochran

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Alayna Cochran. 989-430-2869. Table of Contents. Philosophy Statements & Career Goals Resume Skill Sets Internship Academic Work Letters of Recommendation. Philosophy Statements. I believe that: It is crucial to be passionate about my

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Alayna Cochran



Table of Contents

Philosophy Statements & Career Goals


Skill Sets


Academic Work

Letters of Recommendation


Philosophy Statements

  • I believe that:
  • It is crucial to be passionate about my
  • profession where I will utilize my
  • greatest strengths.
  • Fashion is a winding road in which
  • new discoveries are made.
  • We are shaped and fashioned by
  • what we love.

Career Goals

  • In two years I hope to:
  • Hold a professional event
  • management position in the fashion
  • industry.
  • Demonstrate a strong work ethic and
  • go higher than the expectations set
  • by my company.
  • Create a strong bond with my co-
  • workers and be respected by all of
  • them.
  • Continually gain knowledge of the
  • fashion industry.

Skill Sets

Management Skills

Promoting Change

Managing Details

Delegating Tasks



Personal Skills



Strong Work Ethic



Computer Skills

Microsoft Office Suite

Adobe Illustrator & Photoshop


LectraKaledo Suite


Internship Experience:

Nephew’s Of Mackinac

Location: Mackinac Island, Michigan

Type: Retail Management

Date of Completion: Summer 2010


Over the course of my internship I was able to experience and gain better knowledge of retail management duties some of which include inventory, scheduling, and customer service. . Even though it was mainly a retail management internship, I also got to experience other aspects of merchandising and completed various window and floor displays. I also attended buying conferences and participated in the actual buying processes. My internship with Nephew’s of Mackinac was not only a great hands on experience but also an educational one.


Meeting & Exposition Planning

In this course we identified the primary role and responsibilities of a meeting and exposition planner. This is an example of a poster for the conference that my group planned. We planned all aspects for the conference including location, keynote speakers, gala dinner menu, and all other aspects of a conference. Our organization was the North American Association of Horseshoers.



Fashion Buying

In this course we learned about all the fundamentals of buying in the fashion world. We conducted calculations, and were required to create a 6-month plan for a company. I conducted a 6-month plan for Macy’s denim department. I determined stock and sales for the six month period. Here is an example of the 6-month plan I created.


Apparel Design Analysis

In this course, we became familiar with fashion as a design process and a product of designs. We also analyzed the functional, structural, and decorative levels of apparel design. This is an example of a variety of apparel styles.


Introduction To Textiles

In this course we learned how to identify fabrics by name, yarn type, construction, dye and print application, and by finish. We also learned about the major pieces of textile legislation and regulations. Below is are examples from our workbook displaying different fabric types and weave types.


Textile Analysis

In this course we analyzed fabric performance on the basis of fiber content, yarn structures, fabrications and other processes. We performed several scientific test methods using optical, physical, and chemical testing. This is an example of a technical data sheet that shows the results of 10 performed tests.


Computer-Aided Design

In this course we learned how to use Adobe Illustrator and Adobe Photoshop. We created a variety of garments, patterns, prints, and concept boards. This is an example of a replication of a pair of Silver denim jeans using Adobe Illustrator.


Advanced CAD

In this course we used Lectra software to create garments, motifs, and patterns. We also learned how to make color palettes using the Pantone library. Here is are example of prints I created and used in four different colorways.


Advanced CAD

These are examples of check patterns I created in kaledo Weave.


Visual Merchandising

In this course we learned how to establish, promote, and enhance a store’s visual image. Throughout the course, we constructed a variety of window displays using different products and techniques. Here is an example of a large window display I created.

For this display I promoted the brand Candies from Kohl’s. We used a spring theme and included bright colors, flowers and spring clothing to build our display.


Advertising & Promotion

In this course we learned the purposes, procedures, methods, and techniques used in various fashion promotion activities. We also evaluated various media to be used for fashion advertising and promotion. Over the course period we were required to created a new fashion brand and the brand that my group created was called Obsession. Below is an example of our brand’s logo.


Fashion Association Of Merchandising & Design

The Fashion Association of Merchandising and Design (FAMD), is an organization for students planning a career in the fashion and retailing industry, formed to promote creativity and professionalism among its members and to the community.