Online Reviews Presentation - Michael Cordova_ 21st Century Technologies

1. Online Reviews for Local Businesses by Michael Cordova, President 21st Century Technologies, Inc. 21st.bz/reviews

2. National vs. Local SEO • Search Engine Optimization (SEO) is the practice of ranking a website above its competitors after performing a Google search for your most important search terms. • It used to be a lot easier. The Internet is much more crowded compared to the old days. • SEO has been split into two factions – nation and local SEO. They require very different techniques to get a website ranked. • This presentation focuses on the important Local SEO ranking factor of gathering positive reviews for your business. These reviews, placed at many online sites grow an asset for your company that doesn’t go away. 21st.bz/reviews

3. Zero Moment of Truth (ZMOT) Google coined the term Zero Moment of Truth, or ZMOT (pronounced zee-mot) to represent the time when a buyer is doing their research - before they get to the point of purchase. They quickly compare all options that make sense in order to make an informed buying decision. The most important input that people use in their decision-making process is recommendations from their friends, and reviews on trusted online reputation sites. To win, you need to be there ranked at the top with many positive reviews. If you are everywhere they look and have convincing reviews, then most of their buying decision will be made before they call you. This is what we’re accomplishing with the efforts described in this presentation. Image credit: Google, LLC 21st.bz/reviews

4. Many Reviews Make A Difference If you have this many reviews then ZMOT will kick in, and so will your sales. 21st.bz/reviews

5. Review Funnel First Page Clicking 4 or 5 stars takes you to a screen where your customers pick a site to place their review. Clicking 1 – 3 stars takes you to a form that sends only the company their message. Only 4 and 5 stars are posted to online review sites, but mediocre reviews or outright complaints are sent only to you. This is a major benefit allowing you to track down operational problems. 21st.bz/reviews

6. Review Sites Selection Here you select a site to place your review. If you are already logged in to Facebook or Google then you don’t have to create an account, you go straight to the review form. The review sites listed here are those that appear when you do a Google keyword search for your most important keywords, so when people do that search and go to those sites they’ll see all of your reviews. 21st.bz/reviews

7. Customer Review Request Sheet After the review pages are up, I provide you with these panels that you print on an 8.5”x11” sheet then cut into fourths. Your customer can type in the address or scan the QR code with their phone to take them directly to the 5- star review page shown above. 21st.bz/reviews

8. About Michael Cordova I was born and raised in Pueblo, Colorado and have a Bachelor of Science degree in Electrical Engineering (BSEE) from Colorado State University. I currently live in Denver. As a System Engineer at Computer Sciences Corporation I supported the US Air Force’s Missile Warning and Attack Assessment mission at NORAD where I designed algorithms and built MW&AA software systems, and designed and built custom computers and operating systems in support of US missile defense. I worked full-time at NORAD for a year guaranteeing their data communications with worldwide radar sites, and US and Canadian command centers. Writing software led me to building websites and doing online marketing and advertising, which is where I currently spend most of my time. I increased one of my customer’s sales by 8-fold within one year, and another customer’s sales by $300K in one month – see the right sidebar when you click the case studies link below. I am the author of the book Wordpress Websites For Business: How Anyone Can Maximize Website Performance And Results – wbp.bz/ww4ba I founded three successful, ongoing companies and was the CTO of two of them. I currently own and manage 21stCentury Technologies, Inc. 21stsoft.com where I do online marketing and advertising for clients including a nationwide franchise, and WildBlue Press wildbluepress.com, a book publishing company where we’ve published >150 titles from more than 80 award winning authors. My job is to sell the books, eBooks and audio books. I founded my company 21st Century Technologies in 1993 as a custom database software company, and since then I’ve written software in more than 50 languages and have built software systems for the largest semiconductor and pharmaceutical companies in the world. I’ve built more than 75 other custom database software systems for many other small, medium and large companies http://www.21stsoft.com/transformational-software-case-studies/. One of my client companies was purchased by a major industry player after the system went online. I was a navigator on seismograph survey ships in the Gulf of Mexico where we looked for oil. I backpacked for three years in Europe, Mexico and the USA. My LinkedIn profile: https://www.linkedin.com/in/michaelcordova • • • • • • • • • 21st.bz/reviews

9. Contact Me Anytime I’m always available to discuss increasing your leads and sales, so feel free to reach out anytime. -- Michael Cordova, President 21st Century Technologies, Inc. http://www.21stsoft.com (303) 744-2178 michaelc@21stsoft.com http://wbp.bz/ww4ba 21st.bz/reviews