Exciting marketing trends to watch in the b2 b space in 2019

1. Exciting Marketing Trends To Watch In The B2B Space In 2019

2. Will 2019 continue with the B2B trends adopted in 2018? • The answer is both yes and no. • Some trends like influencer marketing and spending on content marketing will continue but newer innovative ones will emerge. • Here is a rundown on what to expect in 2019. • Account based marketing • According to marketers nearly 60% B2B brands have set their eyes on the ABM (Account-based marketing) model.

3. What is ABM anyway? • In a traditional approach most B2B companies spread their campaign nets on as many companies as possible. • Account Based Marketing is an alternative approach, where marketers focus on a clearly defined target audience within a market with personalized campaigns.

4. Esources is a wonderful portal to find a target audience. • According to an Esources Review this portal with its vast database of buyers and sellers has immensely helped businesses find long term customers. • Smart marketers have realized that ABM helps in acquiring high-value customers better than an approach with a broad reach. • The advantages expected to accrue with ABM are: • Higher ROI (Return on Investment) • Personalized messaging and campaigns that resonate well with target audiences. • resource waste is less since the campaigns are targeted • Creating measurement metrics is easier

5. Marketing Automation • Marketing automation refers to use of software that will streamline, automate and measure marketing efforts so that the operational efficiencies are increased. • It is not just large companies that have found value in marketing automation. Small and Medium Enterprises (SMEs) is now the fastest and largest growing segment in this arena.

6. Advantages of marketing automation • Improved customer experience • Better ROI (Return on Investment) • Empowerment of staff to enhance results • Ability to recover lost revenue • Potential to increase average order value • Increased customer lifetime value • Marketing Podcasts • Podcasts are wonderful resources for businesses to gain insights and optimize their social media content • Advantages • An excellent alternative to video • Enhanced traffic generation • Assists in reaching out to and building better relationships with clients

7. Easy to create and highly engaging • Enhances marketers’ public speaking skills • Lead Conversion • For any type of business generating leads is important. • While each company has its own strategy, the best ones often are the trends of time. • Here are a few effective strategies that companies are targeting at in 2019

8. Updating SEO practices • Search engines are the primary mode to gather information. • It goes without saying that if a company wants other businesses to find it online it must appear on top of search results.

9. Nevertheless, search engines routinely change their algorithms to determine rankings. • Smart marketers, therefore, have realized that they must optimize their websites routinely. The focus primarily is on producing high quality content. • Other points that companies take care of include being a thought leader in its niche, accord importance to word to mouth marketing, and optimize conversions. Thank You