a few key characteristics of the b2b market n.
Skip this Video
Loading SlideShow in 5 Seconds..
A Few Key Characteristics of the B2B Market PowerPoint Presentation
Download Presentation
A Few Key Characteristics of the B2B Market

Loading in 2 Seconds...

play fullscreen
1 / 6

A Few Key Characteristics of the B2B Market - PowerPoint PPT Presentation

  • Uploaded on

According to an Esources review, “Companies have found Esources to be a helpful site that helps in focusing on the target market with the right kind of information”. \n

I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
Download Presentation

PowerPoint Slideshow about 'A Few Key Characteristics of the B2B Market' - AldonRichards

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
b2b or business to business marketing refers

B2B or Business To Business marketing refers to trading of merchandise to companies for use in manufacture/production of goods, for use in business operations or for resale to other customers.

  • B2B marketing differs from B2C or Business To Consumer marketing on three major counts.
  • Lesser number of customers – The number of potential consumers for B2C can run into millions. The number of businesses on the other hand is far less.
  • Transactions are complex – The products and buying processes are complex. The products are bought through an elaborate tendering process and include a thorough evaluation of the technical specifications. The negotiation is often done with strong bargaining.
  • Derivative demand – A good slice of the business demand is derivative of consumer demand. For example, a greeting cards retailer’s demand from the wholesaler declines because of the public’s use of digital media to send greetings.
a few other characteristics of a b2b buyer they

A few other characteristics of a B2B buyer

  • They are more judicious.
    • B2C consumers can often be less informed, disposed to whims, and thoughtless while buying a product. B2B buyers on the other hand are extremely sensible while making a purchase decision. One of the key reasons, perhaps, is that the buying process follows a strict protocol.
  • B2B environments have fewer need based segments.
  • B2B markets have much lower number of need-based segments than for consumer markets. A reason we can think of is that B2B markets have a smaller target audience.
  • The need based segment of the B2B market, however, is very distinctive.
    • It is quality focused – A B2B buyer can regard the final quality of the product to be of paramount importance and may even lower the margins to buy the right merchandise.
    • Partnership focused – A B2B Company seeks trust and reliability and considers its vendors as strategic partners.
importance of relationships in the b2b segment

Importance of relationships in the B2B segment

  • It is not uncommon for a B2B supplier to have customers that have been loyal for several years.
  • The customer base is far fewer than in B2C; as a result, it is easy to develop personal relationships and trust.
  • The direct result of this focus on relationships translates to higher expenditure on people and more modest expenses on other forms of promotion.
  • Trade shows rank high as a promotional tool for most B2B companies.
b2b buyers are long term buyers b2b companies

B2B buyers are long term buyers.

  • B2B companies prefer to work/trade with clients on a long term basis.
  • Long term customers allow businesses to demonstrate their full scope of expertise in delivering value to its clients.

The B2B buying cycle is longer.

  • According to a recent survey, B2B buyers spend more time in researching solutions before making a purchase.
  • It is a fact that most companies have found Esources to be a wonderful resource to search for potential prospects for their products and services.
according to an esources review companies have

According to an Esources review, “Companies have found Esources to be a helpful site that helps in focusing on the target market with the right kind of information”.

Thank you