DIGITAL MARKETING

2. WELCOM TO DIGITAL MARKETING

3. WHAT IS DIGITAL MARKETING? Digital marketing uses the internet and digital technologies (like websites, social media, email, apps) to promote products, build brands, and connect with customers, offering targeted, measurable campaigns far beyond traditional methods like print or TV. It leverages various channels like SEO, content marketing, social media, and paid ads to engage audiences online, driving awareness, leads, and sales through data- driven insights.

4. WHAT IS SEO? SEO (Search Engine Optimization) is the practice of improving a website's visibility and ranking on search engines (like Google) to attract more organic (unpaid) traffic by making it more relevant and accessible to search algorithms and users, focusing on keywords, quality content, technical site health, and user experience. It involves optimizing site structure, content, and technical aspects (speed, mobile-friendliness) to help search engines crawl, index, and rank pages higher for relevant searches, driving qualified visitors and building brand awareness.

5. TYPES OF SEO? Core Types of SEO •On-Page SEO: Optimizing elements on your website, like content quality, keyword usage, titles, headings, and images, to help search engines understand and rank pages better. •Off-Page SEO: Actions taken outside your website to build authority, primarily through acquiring high-quality backlinks from other reputable sites, social signals, and online mentions. •Technical SEO: Improving the site's backend structure for search engines, focusing on site speed, mobile-friendliness, crawlability (XML sitemaps, robots.txt), security (HTTPS), and user experience (UX). Specialized & Niche Types •Local SEO: Geared towards businesses serving a specific geographic area, optimizing for local searches (e.g., "near me") using Google Business Profiles and local citations. •E-commerce SEO: Tailored for online stores, focusing on product pages, category optimization, and shopping features to drive sales. •Mobile SEO: Ensuring websites perform flawlessly and offer great experiences on mobile devices, critical for mobile-first indexing. •Video SEO: Optimizing video content (on YouTube, embedded on sites) to rank in video search results. •Image SEO: Optimizing images with alt text, file names, and size for better visibility in image search. •International SEO: Strategies for targeting multiple countries or languages, using hreflang tags and country-specific domains. •Voice SEO: Optimizing content for voice search queries, often longer and more conversational.

6. TYPES OF SEM ? Search Engine Marketing:(Digital Marketing) This focuses on increasing website visibility in search engines, with main branches being: •Pay-Per-Click (PPC): Paid ads (text, shopping, video) on search results, like Google Ads. •Search Engine Optimization (SEO): Improving organic (unpaid) rankings through content and technical adjustments . •Local Search Marketing: Targeting local customers (e.g., Google Maps). •Shopping Ads: Product listings with images and prices for e-commerce. •Display Advertising: Visual banner ads across websites. •Video Advertising: Ads on video platforms like YouTube. •Social Search: Integrating social media signals into search.

7. • TYPE OF SEM ,SEO? 1. Search Engine Marketing (Digital Marketing) This focuses on increasing website visibility in search engines, combining paid and unpaid efforts. •Pay-Per-Click (PPC)/Paid Search: Ads (text, display, shopping, video) that appear on search results, costing money per click (e.g., Google Ads). •Search Engine Optimization (SEO)/Organic: Improving content and site structure to rank higher in non-paid results (organic listings). •Display Advertising: Visual banner ads on websites across the web. •Shopping Ads: Product-focused ads with images and prices for e-commerce. •Local SEO/Ads: Targeting customers in a specific geographic area. •Video & Social Ads: Running campaigns on YouTube, Facebook, etc. 2. Scanning Electron Microscopy (SEM) (Microscopy) These instruments use a focused electron beam to scan a sample, creating images based on interactions with the sample. •Conventional SEM (C-SEM): Standard SEM for general imaging. •Field Emission SEM (FE-SEM): Uses a field emission gun for higher resolution and brighter images. •Environmental SEM (ESEM)/Variable Pressure SEM (VP-SEM): Allows imaging of samples in a gaseous environment, not just vacuum. •Low-Voltage SEM (LV-SEM): Operates at lower accelerating voltages for surface details. Core Types •On-Page SEO: Optimizing elements on your website, like keywords, content quality, titles, and user experience. •Off-Page SEO: Actions outside your site, primarily building backlinks from other authoritative sites to boost credibility. •Technical SEO: Improving the site's backend (crawlability, site speed, mobile-friendliness, site structure) for search engine bots .

8. WHAT IS WEB TEAFFIC? Web traffic is the number of visitors or data flowing to a website over a specific time, essentially measuring its popularity and reach, tracked as user visits or "sessions" and categorized by source (organic search, paid ads, referrals, direct) to understand user behavior, marketing effectiveness, and site performance. It indicates how many people are accessing content, buying products, or finding information, making it crucial for online business success.

9. TYPE OF WEB TEAFFIC? Domain •Road Traffic :Network/Internet Traffic: Data moving across networks, including voice, video, and general data. •Website Traffic (Digital Marketing): Visitors to a website, categorized by their entry point. •Air/Marine Traffic: Movement of aircraft or ships. By Source (Website/Digital) •Organic Traffic: From unpaid search engine results (SEO). •Paid Traffic: From sponsored ads (PPC, display). •Direct Traffic:Users typing the URL directly or from bookmarks. •Referral Traffic: From links on other websites. •Social Traffic:From social media platforms. •Email Traffic: From links in email campaigns. By Network (Data) •Voice Traffic: Real-time audio (like phone calls). •Video Traffic:Streaming or video-on-demand. •Data Traffic: General internet activity, emails, file transfers. By Flow/Condition (Road/Network) •Heavy Traffic/Congestion: Slow or stopped vehicle flow. •Low Traffic/Free Flow: Light vehicle flow.

10. WHAT IS ON PAGE ? • On-Page SEO (Search Engine Optimization), which involves optimizing elements on a webpage itself (content, HTML, structure) to improve its search engine ranking and attract users, unlike Off-Page SEO, which deals with external signals like backlinks. Key on-page factors include high-quality content, keyword usage, title tags, meta descriptions, image optimization, fast page speed, mobile-friendliness, and user experience.

11. WHAT IS OFF PAGE? Search Engine Optimization (SEO) activities done outside your website to build its authority, reputation, and trustworthiness, ultimately improving its search engine rankings. This contrasts with on-page SEO (content/structure) and includes actions like earning backlinks from other sites, getting brand mentions, social media engagement, and building local citations. Essentially, it's about proving to search engines (like Google) that your site is valuable and credible through external signals.

12. TYPES OF ON PAGE? Key Components of On-Page SEO: •Content Quality: Creating valuable, relevant content that satisfies user intent. •Keywords: Strategically using target keywords in content, headings, and titles. •HTML Tags: Optimizing title tags, meta descriptions, and header tags (H1, H2, etc.) •URLS: Creating clear, descriptive URLS. •Images: Optimizing images with descriptive alt text. •Internal Linking: Linking to other relevant pages on your site. •Technical Aspects: Ensuring fast page speed and mobile- friendliness. •User Experience (UX): Making the site easy to navigate and read.

13. TYPES OF OFF PAGE? Key Off-Page SEO Activities: •Link Building: Earning high-quality backlinks (links from other websites to yours) is a core component, signaling trust and authority. •Social Media Marketing: Engaging on platforms like LinkedIn, Facebook, and Instagram builds brand presence and visibility •Brand Mentions: Getting your brand mentioned on other reputable sites, even without a direct link, boosts credibility. •Local SEO: Claiming and optimizing your Google Business Profile, getting listed in directories (Yelp, etc.), and acquiring reviews are crucial for local businesses. •Content Marketing & PR: Creating shareable content and engaging in public relations to get featured on other sites. •Online Reviews: Encouraging positive customer reviews on various platforms.

14. WHAT IS META TAGS? Meta tags are HTML code snippets in a webpage's <head> section that provide metadata (data about data) for search engines, browsers, and other services, describing the page's content without showing on the page itself, influencing how it appears in search results (like titles and descriptions) and how it's shared on social media. Key examples include <meta name="description">, <meta name="keywords">, <meta name="author">, <meta charset="UTF-8">, and viewport settings for mobile devices.

15. KEY POINT OF META TAGS? • Title Tag (<title>): Defines the clickable headline in SERPs; unique and relevant to the page content. • Meta Description (name="description"): A brief summary shown under the title in SERPs, encouraging clicks. • Viewport (name="viewport"): Essential for mobile -friendliness, controlling how pages scale on different devices (e.g., width=device-width, initial- scale=1.0). • Robots (name="robots"): Directs crawlers (e.g., noindex to prevent indexing, no follow to skip links). • Character Set (charset): Specifies encoding (like UTF-8) to display characters correctly.

16. WHAT IS CHANNELS? • Digital Marketing Channels are systems based on the Internet that can create, accelerate, and transmit product value from producer to a consumer terminal, through digital networks. Digital marketing is facilitated by multiple Digital Marketing channels, as an advertiser one's core objective is to find channels which result in maximum two-way communication and a better overall for the brand. There are multiple digital marketing channels available namely

17. • DISTRIBUTION CHANNELS (SALES/MARKETING)? •Direct Channel (Zero-Level): Manufacturer sells straight to the consumer (e.g., farm stand). •Indirect Channels: Involve intermediaries. •One-Level: Manufacturer → Retailer → Consumer (e.g., shoe brand to shoe store). •Two-Level: Manufacturer → Wholesaler → Retailer → Consumer (e.g., soap maker to bulk buyer to store). •Three-Level: Manufacturer → Agent → Wholesaler → Retailer → Consumer (e.g., textiles). •Hybrid Channel: Combines direct and indirect methods (e.g., manufacturer sells online and through authorized retailers).

18. COMMUNICATION CHANNELS? • Verbal/Oral: In-person, phone calls (rich in nonverbal cues). • Written: Letters, memos, documents (can be rich or lean depending on format). • Digital/Electronic: Email, social media, websites, multimedia. • By Direction (Communication Flow): • Simplex: One-way (e.g., radio broadcast). • Half-Duplex: Two-way, but only one direction at a time (e.g., walkie-talkie). • Full-Duplex: Two-way, simultaneous (e.g., phone call). • By Medium:

19. MARKETING CHANNELS (DIGITAL)? • SEO: Organic search visibility. • Social Media: Organic & paid engagement. • Email Marketing: Direct customer communication. • Content Marketing: Blogs, videos, valuable content.

20. THANK YOU DICS INNOVATIVE’S URL:https://www.dicsitcourses.com/data-analytices-course-in- pitampura.php BY:AKASH KUMAR PHONE:9891045405 Aaddress:2nd floor, 20, opp. Gulab Sweets 352, Kapil Vihar, Pitampura, Delhi, 110034