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Presentation Transcript
slide1

Lead Nurturing Omni-Channel Campaign Development Worksheet

Campaign Name:

Campaign Goal:

Keep your goal set focused with one primary goal and define as short or long-term and make sure they are attainable, concrete and measurable.

Primary Target

Secondary Targets

Constituents

Allies

Customer you are targeting.

This person should be a

current customer that is active

in your networks.

Key people and groups that

directly influence your primary

target.

people and groups potentially

affected.

Groups or brands that will likely support

your campaign.

TACTICS

Touchpoint

Channel

Timing

Messaging

CTA

Content  Type

Goal  (per  outlined  above)

Conversion  Goal

Touchpoint 1

Social, Email, Mobile SMS, Direct Mail

or Remarketed Ad

Timing

Headline

Call to Action

Type of Content

Campaign Goal

% Conversion

Touchpoint 2

One-to-One - Social, Email, Mobile SMS

Timing

Headline

Call to Action

Type of Content

Campaign Goal

% Conversion

Touchpoint 3

One-to-One - Social, Email, Mobile SMS

Timing

Headline

Call to Action

Type of Content

Campaign Goal

% Conversion

Touchpoint 4

One-to-One - Social, Email, Mobile SMS

Timing

Headline

Call to Action

Type of Content

Campaign Goal

% Conversion

Touchpoint 5

One-to-One - Social, Email, Mobile SMS

Timing

Headline

Call to Action

Type of Content

Campaign Goal

% Conversion

Touchpoint 6

One-to-One - Social, Email, Mobile SMS

Timing

Headline

Call to Action

Type of Content

Campaign Goal

% Conversion

Touchpoint 7

One-to-One - Social, Email, Mobile SMS

Timing

Headline

Call to Action

Type of Content

Campaign Goal

% Conversion

Touchpoint 8

One-to-One - Social, Email, Mobile SMS

Timing

Headline

Call to Action

Type of Content

Campaign Goal

% Conversion

Note: Broadcast channels not included here.

©  Copyright  2013  unfunnel.com