Aditya Institute of Management Studies and Research

1. Knowledge Partners International Partners ADITYA INSTITUTE OF MANAGEMENT STUDIES & RESEARCH APPROVED BY AICTE AND AFFILIATED TO UNIVERSITY OF MUMBAI ISO 9001:2015 CERTIFIED BY TUV RHEINLAND & ADITYA SCHOOL OF BUSINESS MANAGEMENT APPROVED BY AICTE Presents thInternational Research Conference, 2021 9 “New Normal: Empowering Innovative Business Processes” DATE: 27th February 2021 VENUE: Aditya Educational Campus, R.M. Bhattad Road, Ram Nagar, Borivali (W) Mumbai-92

2. Aditya Institute of Management Studies & Research (AIMSR) Aditya Institute of Management Studies & Research (AIMSR) is amongst the leading B-Schools in India has created a unique identity for itself by challenging conventional thinking and learning in the global market. The Institute has been accredited with ISO Certification 9001:2015 by the TUV Certification Body of Rheinland, Germany for providing professional education in the field of management studies. A rich co-curricular experience complements a strong conceptual foundation through 100+ experiential learning opportunities spread across the duration of the entire program. The Mumbai University- affiliated MMS Program is known for its excellence in building leadership skills in more than 400 students each year. At the Institute, there are regular deliberations on a wide range of topics such as Content Marketing, Fintech, Sustainability and several such emerging topics. International speakers from Germany, Hong Kong,Canada & top-notch Corporates such as BPCL, Zee Enterprise Ltd., KPMG, DTDC, BNP Paribas, HDFC AMC, Rustomjee, Lodha Group, Ferrero Rocher, Vijay Sales, and The Indian Chambers of International Business, have inspired students by sharing their expertise and knowledge about job roles and the required competencies to sustain themselves successfully within the corporate world. In this time of globalization, partnership in learning, teaching and research are important. AIMSR has collaborated with Lincoln University, USA, AIMA (All India Management Association, IMC Chamber of Commerce & Industry, AIMS (Association of Indian Management School, CII (Confederation of Indian Industries) and AMIDSA (Association of Management Development Intuitions in South Asia. The campus at AIMSR remains extremely active with student engagement and development activities through its various clubs & cells – Finance Club, Marketing Club, HR Club, Entrepreneurship Cell, Research Cell, Women’s Cell, CSR Club, Women’s Cell & Passion Club. Aditya School of Business Management (ASBM) ASBM is the one of the recent additions under the aegis of Aditya Group of Institutes. It offers two years full time PGDM and PGDM – Marketing The mission of ASBM includes quality education to transform the lives of students and provide the industry with the leaders competent enough for the best fit jobs along with nurturing them in entrepreneurial skills . It works towards the personal grooming, skill development and incorporating the attitude of passion towards their societal responsibilities contributions. ASBM will continuously seek to build bridges globally to exceed the benchmark of educational standards and constantly innovates in its process and methodologies in the Management Education. It is a house of eminent faculty, a powerhouse of research and constantly upgrading pedagogies. It seeks to create an enriching educational environment where imparting experimental learning and innovative thinking becomes a way of life thereby progressively enhancing the competencies of our teaching staff as well as our students. and AIMSR Awards & Ranking •Ranked 45th among all Private B-Schools across India according to Times B-School Survey,2020 •Ranked 9th among all Private B-Schools in Mumbai according to Times B-School Survey,2020 •Ranked 2nd Best Emerging Private B-School by the Times B-School Survey,2018. •Awarded Business School that offers Best Fusion of Global and Indian Teaching Practices by Navabharat, June 2019. •Awarded Business School that offers Best fusion of global and Indian Teaching Practices by Navbharat 2019 •Awarded “Best Emerging Management Institute” by ET NOW & Making of Developed India Conference, 2018. •Awarded “Best Emerging B-School of the Year” by Times Education Icon,2017. •Awarded the “Most Innovation in Teaching Methodology” by DNA in 2014. 2

3. 9th International Research Conference As the industry endures historic times introduced by the Covid-19 pandemic situation, Aditya Institute of Management Studies and Research (AIMSR) is organizing the 9th International Research Conference with the theme: “New Normal: Empowering Processes”. The Conference aims at bringing together industry practitioners, academicians, doctoral students, students and research organizations to deliberate on theoretical work, and empirical findings related to the ways in which organizations are empowering people and processes in the “New Normal”. The Conference shall also discuss the strategies which should be adopted, at both macro and micro levels, by all types of organizations, viz. government, business and not-for-profit. The Conference will provide the participants withan excellent avenue to receive feedback on their research and an opportunity for networking and publishing. Selected research papers shall be published in AIMSR’s Annual Research Journal, “Shodhaditya”. The Journal is ISSN-indexed. This year’s Conference aims to cover issues and opportunities related to the New Normal in different management disciplines - Finance, HR, IT, Marketing and Operations, and have insightful deliberations by the researchers. Innovative Business Objectives of the Conference •To study the innovative strategies required by the corporate to face the challenges posed by COVID-19 •To analyze the various opportunities that has opened in various sectors due to Covid-19. •To understand the paradigm shifts in corporate’ vision in empowering people and processes. Conference Theme Organizations have become more flexible and adaptive with a view to arresting the impact of the current pandemic situation. The purpose going forward will be to harness all the resources available in the most positive and optimal way. Therefore, the pillars for the conference are: •Transformational Leadership •Digital and Technological Invasion •Wellness and Health •Manpower Empowerment Conference Sub-themes & Call for Abstract Transformational Leadership Transformational Leadership Visionary Strategies Survival & Growth Strategies Corporate Governance Mergers & Acquisitions Gig Workforce Management Digital and Digital and Technological Invasion Technological Invasion Cyber Security Internet of Things Cloud Computing Artificial Intelligence Social Media Wellness and Health Wellness and Health Spiritual Well-being Mentoring Physical Fitness Safety at Work Manpower Empowerment Manpower Empowerment Cultural Diversity Teamwork Manpower Development Virtual Engagement Work-from-Home 3

4. Guidelines for Abstract and Paper Submission •Those who wish to submit the paper will have to submit an abstract for selection by given dates. •Please mark your abstract with “Paper for the AIMSR Research conference 27th February 2020” •State the name(s) of the author(s), institutional affiliation(s) and e-mail address and phone nos at the top of the page •The abstract should carry the sub theme on the top of the page. All Abstracts and Full Paper should be submitted through e-mail to: research@aimsr.edu.in/research.aimsr@gmail.com. •For further details related to Author Guidelines, visit www.aimsr.edu.in. •The abstract should not exceed the limit of 200 words, Font- Times New Roman, 12 point, single- spaced •Please send your abstract in pdf format. •All abstracts received will be acknowledged. •On selection of the abstract, selected authors will have to submit the manuscript. •The manuscript is to be typed in MS Word in Times New Roman, font size 12 with spacing 1.5. The References should be in APA format. •All abstracts will be published in the Conference proceedings. •Post Conference: The selected research papers in each category will be published in our Research Journal - “SHODHADITYA” (ISSN:2347-8403). Important Dates •15th December 2020 (Tuesday): •15th January 2020 (Friday): •25th January 2020 (Monday): •27th February2020 (Saturday): Abstract Submission Full Paper Submission Notification of Acceptance Conference Day Registration Fees (Each Author needs to register separately) Delegate Delegate Corporate Delegates Academic Delegates Student Delegates Corporate Paper Presenters Academic Paper Presenters Students Paper Presenters Registration Fee Registration Fee INR 2500/- INR 1500/- INR 700/- INR 3000/- INR 2000/- INR 1200/- US $ 100 US $ 50 US $ 50 US$ 100/- US$ 50/- US$ 50/- Registration Details •Registration fees once paid will not be refunded. •Delegates from outside Mumbai will be assisted for boarding and lodging on request. •Registration Fee includes: Breakfast, Lunch, Conference Kit, High Tea, Certificate •Registration Fee in case of National Registration to be paid through Paytm/NEFT/ Cheque /DD/ Pay Order, in favour of ‘Aditya Institute of Management Studies & Research’ payable at Mumbai. •Registration Fees in case of International registration to be paid through PayPal. Best Paper Award •Corporate and Academicians: 2 Best Papers will be rewarded •Students: 3 Best Papers will be rewarded 4

5. Conference Committee Conference Patrons Shri. Harishchandra Mishra, Founder Trustee & Chairman - Aditya Group of Institutions Shri Ashish Mishra, Trustee - Aditya Group of Institutions Shri Aditya Mishra, Trustee - Aditya Group of Institutions Conference Convener Conveners Conveners Dr. Sunita Srivastava, Director, AIMSR Dr. Manoj Bhatia, Director, ASBM Co Co- -Conveners Conveners Dr. Vinima Gambhir Dr. Neeta Bhatt Prof. Sujata Salvi Prof. Ruchika Goel Organizing Committee Organizing Committee Dr. Venkat Krishnan Iyer Dr. Pinkey Bharadwaj Dr. Parth Shukla Prof. Vrittee Parikh CA Prof. Shital Shukla Prof. Namrata Acharya Prof. Parag Nivsarker Prof. Manmeet Barve Prof. Anand Desai Prof. Priya Singh Dr. Krati Sharma Prof. Ruchika Goel Prof. Dreena D’souza Prof. Pradeep Joshi Prof. Karan Lulla Conference Contacts Dr. Neeta Bhatta & Prof. Sujata Salvi Email: research@aimsr.edu.in Phone: 022-61106111/6112, Extn: 125/114 5

6. International Partners ADITYA INSTITUTE OF MANAGEMENT STUDIES & RESEARCH APPROVED BY AICTE AND AFFILIATED TO UNIVERSITY OF MUMBAI ISO 9001:2015 CERTIFIED BY TUV RHEINLAND & IMC CHAMBER OF COMMERCE AND INDUSTRY Presents 9th INTERNATIONAL RESEARCH CONFERENCE, 2020 Theme: “New Normal Empowering Innovative Business Process” Registration Form Name Designation Organization Email Mode of Payment: Paytm/ Cheque /DD/ Pay Order/Paypal (Please tick the mode of payment) Date of Payment/DD/Pay Order No.: ____________________ Drawee Bank: ____________________________________________________________________________________ Note: Note: Registration Fee in case of National Registration to be paid through Paytm/ Cheque/DD/Pay Order, in favour of ‘Aditya Institute of Management Studies & Research’ payable at Mumbai. Registration Fees in case of International registration to be paid through PayPal. Registration fee includes: Conference Kit, Lunch, Tea/ Coffee &Snacks. Each author needs to register separately. ____________________________________________________________________________________ ____________________________________________________________________________________ _____ Address : __________________________________________________ _________________________ Phone: ____________________ 6