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Surya Nepal Case - Marketing Presentation - Bhattarai Prajwal

<br><br>SNPL was established in 1986. ( Iso 9001:2000 Certified ).<br> Joint venture between British American Tobacco (BAT), U.K. holding 2%, ITC Limited, India with 59% and Nepalese entrepreneurs holding 39% shares.<br>SNPL has over 70% to 75% of the total market share of the cigarette industry in Nepal.<br><br>

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Surya Nepal Case - Marketing Presentation - Bhattarai Prajwal

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  1. Surya Nepal Case Prajwal Bhattarai

  2. Overview • SNPL was established in 1986. ( Iso 9001:2000 Certified ). • Joint venture between British American Tobacco (BAT), U.K. holding 2%, ITC Limited, India with 59% and Nepalese entrepreneurs holding 39% shares. • SNPL has over 70% to 75% of the total market share of the cigarette industry in Nepal.

  3. Line of Business • SNPL is currently engaged in the business of Cigarettes, Safety Matches, Agarbatti and Readymade Garments in Nepal.

  4. Market Segmentation • Geographic Segmentation. • Demographic Segmentation. • Gender and Psychological Segmentation. • Income, Education and Occupation.

  5. Targeting and Positioning Fig : 4P's of Marketing.

  6. Agenda • Surya Nepal decision to open its New Cigarette plant on Tanahu to expand its business. • The company's first manufacturing plant in the hilly region. Located in Seretar, Tanahu.

  7. Questions • Why do you think Surya Nepal is focusing in Nepal`s Hilly area than in Terai ? • The new manufacturing unit is spread over 145 ropanies and is expected to provide direct employment to over 250 individuals.

  8. Questions 1. Why do you think Surya Nepal is focusing in Nepal`s Hilly area than in Terai ?

  9. Questions 2. Identify and analyze growth model of Surya Nepal. • Highest Tax payer of Nepal, worth around Rs 10 billion annually. • The most sophisticated cigarette manufacturing units in Asia. • Surya Nepal is the biggest player, with the company holding around 80 percent market share out of 20 Billion Cigaratte market of Nepal. • The factory contains world class machineries and we will be manufacturing premium products targeting Gulf Countries Market.

  10. Questions 3. What could be Economic and Social impact of new factory in Tanahu ?

  11. For Reference • SNPL Asha: ‘creating enduring value through community empowerment’. • SNPL Khelparyatan: ‘creating enduring value through sports and tourism’. • SNPL Prakriti: ‘creating enduring value through environment preservation’. • SNPL Suswasthya: ‘creating enduring value through community health’ .

  12. Thankyou !!! Any Questions ?

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