Vereigen Media

1. Email Marketing versus Marketing Automation: Understanding the Difference Ray Tomlinson was the first human ever to email. It’s been 42 years since and a lot has changed for email, especially for email marketing. From just having the ability to send a message, it has evolved to be the most cost-effective way of direct marketing. At present around 81% of SMEs rely on email as their primary customer acquisition channel, while 80% use it for retention. And in the digital era, the influx of data through social media and mobile devices paved the way for data collection and data management. Such importance on data led to the rise in automated and behavioral-led programs where strategies focused on customers’ specific needs. All of this development contributed to what we call Marketing Automation. Website: https://www.vereigenmedia.com/

2. Do More in Marketing with Automation So, if marketing automation is here to automate marketing tasks, do businesses still need email marketing? This is where the line between the two gets blurred. And businesses must understand which entity benefits how, when to switch, and whether even switching makes sense. While both these methods are used to target an audience group, email marketing only deals with tracking actions taken by the recipients. Before further diving into differences, let’s understand what email marketing and marketing automation are. Website: https://www.vereigenmedia.com/

3. Email Marketing Neil Patel describes email marketing as “Email marketing is a digital marketing strategy based on sending emails and developing relationships with prospects and customers. An effective email marketing strategy converts prospects into customers and turns first-time buyers into recurring customers. One advantage of email marketing is that you can automate the entire process.” Email marketing is loved by most marketers as it has emerged as a proven way of building trust with prospects, enhance relationships with existing customers, and build loyalty. It is also a vital tool for educating prospects on the value of the brand and keeping them engaged between purchases. Website: https://www.vereigenmedia.com/

4. Marketing Automation According to HubSpot, “Marketing automation is all about using software to automate marketing activities. Many marketing departments automate repetitive tasks such as email marketing, social media posting, and even ad campaigns — not just for the sake of efficiency, but so they can provide a more personalized experiencefor their customers. The technology of marketing automation makes these tasks easier.” The right mixture of automated technology and strategy can define marketing automation in simple words. It helps in offering personalized content to prospects and converts them into delighted customers. Website: https://www.vereigenmedia.com/

5. So What’s The Difference? Behavioral Tracking The fundamental difference between the two is the way data is collected. Email marketing tracks prospect’s behavior over the opening of an email, whether they clicked any link or how many times they did. You can see the click rates, bounce rates, and unsubscribe rates. After collecting the data, the decision is concluded in terms of percentage based on prospects’ interaction with the email. Website: https://www.vereigenmedia.com/

6. Customer-centric Campaigning Email marketing requires a significant investment to create an email, list segmentation, and post-delivery analytics. However, after creating a campaign, the basic strategy is to send out a single, fixed email to everybody. We also know the technique as ‘batch and blast’ as the emails are sent to everyone on the list. Additionally, automating your email marketing can let you send emails to different list segments and even send different emails to different prospects. However, marketing automation rewards you more for your efforts. The process still entails creating an email, list segmentation, etc. but also lets you do more with automation with more choices and options. You can set up a series of emails/messages to go out over time and can even set them up as prospects interact with your website. This communication strategy of sending a pre-written set of messages to prospects over time is also known as drip marketing. Website: https://www.vereigenmedia.com/

7. B2B Lead Generation Agency in UK Vereigen Media Vereigen Media helps businesses find new customers. At Vereigen, we understand that accurate data is a key component of your business’s growth. We know the challenges of businesses of all sizes. We put targeted insight fuelling your B2B sales and marketing results with data and insights across a plethora of industries: technology, healthcare, manufacturing, retail, telecommunication and more. Website: https://www.vereigenmedia.com/