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Linkedin Audit Points

LinkedInu00a0enables you to network with people and professional organizations in your industry. This is a great way to stay up to date with the latest developments, and to share information with others in your field.<br>

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Linkedin Audit Points

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  1. 8 BASIC LINKEDIN AUDIT POINTS www.digitalsandipacademy.com

  2. Identify the Right Content Mix • “Content mix” refers to the different types of content posted on your LinkedIn Company page. The first step is to analyze what types of content are published to your business page on a regular basis. Content types can include: • Promotional content • Industry news • Images • Videos • Links to helpful articles

  3. Establish a Cadence • Aim to post at least one message a day on your LinkedIn business page in order to begin engaging your audience and create the expectation that visitors can discover new content on a daily basis. Posting intermittently can cause visitors to think that your LinkedIn page is unmaintained or out of date.

  4. Post at Optimal Times of Day • Scheduling your updates to post at a time of day when the majority of your followers are on LinkedIn is a great way to increase engagement with your content. • the best times to post updates on LinkedIn are between 7-8 am and 5-6 pm. That’s because many LinkedIn users check their profile at the beginning or end of their work day.

  5. Find the Perfect Profile Picture • Take a critical look at the profile picture on your LinkedIn company page. It should be a clear, well-cropped image that showcases what your brand is all about. What’s most important is to ensure that your audience can easily recognize the profile image. Most companies opt to use the brand logo for their LinkedIn profile. This is a great way to improve brand recognition.

  6. Use a Banner Image to Create Continuity • The banner image should in some way indicate what your company does. If you work for a healthcare organization, an image of a hospital may be appropriate. They say that one image is worth 1,000 words, so use an image that speaks to your company’s area of expertise. Create a custom image that overlays text over an image in order to include a message, or information about your brand in the banner image. LinkedIn banner images should be a minimum of 646×220  .

  7. Provide a Detailed Description • Use the description section of your profile to explain what your company does.  • You should also fill out the sections provided for specialties, website, industry, type of business, address, and company size.

  8. Include a URL in the First Sentence of the Description • When you visit LinkedIn company pages, you’ll notice that only the first one or two sentences of the description appear, unless you click “see more.” If you’d like to drive more referral traffic to your website, either include your brand’s URL in the first sentence of the description, or keep the description short enough that visitors won’t have to click “see more” to find your website URL .

  9. Dive Into LinkedIn Analytics • LinkedIn business page administrators should take advantage of the data collected within LinkedIn analytics. Get insight into which updates are performing best by viewing impression, click, and engagement metrics for each update. 

  10. Thank you Stay Connect in www.digitalsandipacademy.com

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