Digital Assurance: The key to customer experience assurance

1. Digital Assurance: The key to customer experience assurance

2. Digital Assurance: The key to customer experience assurance Amidst a sea change of strategies, processes, and business models in the digital era, three factors that remain on the business stakeholder agenda are cost, time-to-market, and customer experience. While the order of priorities may change over time, customer experience is the key in today’s digital world. To advance the digital business agenda, it is imperative for enterprises to up their game by embracing frictionless, full life cycle automation and a continuous delivery approach. By following this etiquette, the enterprises remain well assured that the quality is built-in from the scratch, easing the delivery of heightened customer experience that enhances the brand value and drives competitive differentiation. Gartner recommends enterprises to modernize quality assurance. It predicts that by 2021, 15% of all customer service interactions will be completely handled by Artificial Intelligence (AI) and 85% by all other resolution channels. How is a Good Customer Experience Assurance good for business? A key differentiator for enterprises to retain and grow their customer base is an enriched customer experience assurance. The customer experience assurance involves measuring and detecting customer experience flaws from a customer’s perspective throughout the quality assurance process, from design through functional and regression testing, to performance testing, and on to monitoring.

3. Digital Assurance: The key to customer experience assurance Manage complexity and increase agility An increasing complexity of the application landscape is one of the important challenges that digital transformation brings in. Newer applications built on disparate technologies must be supported by the IT landscape. While the applications are interconnected, testing them on different device configuration pose additional challenges for quality assurance. To ensure early isolation of issues, there is a need for a testing strategy that will balance these requirements and provide optimal test coverage. A holistic digital assurance strategy optimized for the changing landscape encompassing all aspects of validations is the need of the hour. A well-planned approach involving optimized test scope, service virtualization, test data management, and a right mix of automation tools will certainly help manage complexity and increase agility. Assurance strategy in the digital world Newer technologies are being adopted at a faster pace. In a bid to enhance business, enterprises are trying to pilot newer and unproven technologies. Subsequently there is a mounting pressure on the quality assurance teams to deliver the code to production with reduced turnaround time.

4. Digital Assurance: The key to customer experience assurance Cigniti’s Digital Assurance and Testing services help enterprises accelerate their digital transformation journey and enable IT modernization by Cloud adoption. The Digital Assurance Centre of Excellence (CoE) is one of its key differentiators that focus on digital transformation trends and follows best practices and Service Level Agreement (SLA) driven approach. The features and benefits of Cigniti’sDigital Transformation Solutions include Core-Flex Resource Model, Domain Expertise Groups, Certified & experienced Test Professionals, Cloud-enabled Digital Test Lab with 400+ devices, Partnerships in Digital Media space, Discounted price for Partner tools and services, and Future Readiness on Digital Transformation. Looking out for Digital Assurance solutions to improve customer experience, connect with our Digital Assurance experts today Read Full Blog at: https://www.cigniti.com/blog/digital-assurance-customer-experience-assurance