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Scope of Digital Marketing

In this presentation find a analysis on the scope of digital marketing in the words fastest growing Indian economy.

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Scope of Digital Marketing

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  1. Scope of Digital Marketing By Kuldeep Bandoni Hashtag Academy Dehradun

  2. What is Digital marketing • At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands.

  3. Components of Digital Marketing • Search Engine Optimization (SEO) • SEO is the optimization of your website to rank higher on search engines (like Google). A good search ranking allows your brand to get more exposure and generate more organic traffic. • Search Engine Marketing (SEM) • SEMis the use of paid advertising to gain more visibility on search engines. If you’ve ever seen search engine results that say “ad” next to them, you’ve witnessed SEM.

  4. Social Media Optimization • Social Media Marketing • Pay Per Click • E-Commerce Marketing • E-Mail Marketing • Mobile Marketing • Affiliate Marketing

  5. Current Scenario of Digital Marketing in India • Currently the internet penetration level in India is low as compared to developed countries • Govt of India is now very much focusing on rural internet connectivity through Digital India program • More and more companies are now shifting towards their digital presence through website and social media • At present there is shortage of digital marketing agencies as well as trained professionals

  6. Scope of Digital Marketing in India • The digital marketing industry is worth $68 billion and it is growing at a 40% growth rate. • With more & more dependency on the internet and increase the number of internet users job roles is also increasing. • 40% of contemporary businesses these days are dependent solely on digital marketing & it is estimated that around 90% of business will go digital in recent times.

  7. Learn Digital Marketing • Hashtag academy Dehradun is one of the best and most recommended digital marketing institute in Dehradun. • Hashtag academy is providing variety of digital marketing courses in Dehradun. • Visit Us THANK YOU

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