Email Marketing: The Most Important Questions to Ask

1. Email Marketing: The Most Important Questions to Ask Growthnatives.com

2. Is Email Marketing Still Effective? Email marketing is one of the most productive marketing tools for any business. It allows you to directly reach your target customers. Instead of posting something on your website or social media and waiting for people to see it, email marketing allows you to directly reach the inbox of your audience which has a higher chance of engagement. Even if your target customers don’t open the email, at least they will see the subject line and your company’s name in the sender’s email address. This makes it an effective form of customer engagement.

3. Social media marketing has gained immense popularity with the rise of several social media platforms like Facebook, Instagram, Pinterest, Twitter, and more. Is Social Media Marketing Replacing Email Marketing? Emails provide a level of professionalism without any privacy issues. Email inbox provides a one-to-one channel for customer engagement as compared to social media posts which lack this advantage. Even with the immense popularity of social media apps, users still spend 2.5 hours every week checking their email inboxes, and 31% of communication in workplaces is also carried out through emails.

4. Can You Buy a List When Starting With Email Marketing? How to Build an Email Subscriber List? Using a purchased email list means you are violating ISP and email client guidelines. It will generate a lot of high bounces and get your email address marked as spam by the recipients. Reputed email marketing services like GoDaddy and Mailchimp don’t allow purchased email lists. So to use one, you may have to use a service that is likely to be already on the ISP blocklist. You will also get a low response rate because the recipients won’t know you or your business. The best way to build an email subscriber list is organically through your blog or social media pages. By continually engaging with your audience, you can drive them to signup for your emails.

5. Do You Need to Send an Email Newsletter? Email newsletters are an effective way to connect with your target audience and push sales. When you invest time and effort in sending regular email newsletters, whether weekly or monthly, your audience keeps your business on top of their minds and remembers how you can help. It also establishes your authority in your niche or field of expertise and builds a strong connection with your existing as well as prospective customers. So it is important to tailor your newsletters to your unique audience and analyze what works best for you through experimentation.

6. How Often Should You Send Marketing Emails? The best approach is to send emails twice a month and then increase the frequency up to once a week. If your content is equipped with regular offers and promotions, you can also send emails more than once a week as well. However, it’s important to monitor the performance of your campaign to minimize the bounce rate and to prevent people from unsubscribing. Another important aspect is to evaluate the best time of the day to send marketing emails. Even though it differs from business to business, the general rule is to target weekends and mornings when your target audience has ample time to read their emails.

7. How to Make Sure Your Emails Don’t End Up in the Spam Folder? There are specific guidelines you can follow to stay out of the spam folder. For instance, never write in all caps, it seems invasive and offensive. Secondly, don’t sound like a salesperson trying to sell a product or service to the customer. Instead, your tone should be friendly coupled without any spelling mistakes or spam trigger words. Remember that an average person will only spend about 20 seconds reading an email, and anything which takes longer than 20 seconds to read is redundant. So make sure to provide any information or a call to action near the top, where it can be seen without having to scroll down. Another aspect is to provide accurate and correct information. If your target customer finds out that you’re using superficial stats or showing any information incorrectly, chances are that they will report you spam and unsubscribe from your mailing list.

8. Conclusion Countless variables govern the performance of your email marketing campaign. While it’s essential to understand and apply the best practices, the more important aspect is to know that it may take some time for you to get acclimatized to the diverse customer requirements and find success in your email marketing campaign. Still curious about how to run a successful email marketing campaign? Connect with our marketing experts or write to us at info@growthnatives.com. Email info@growthnatives.com Website Growthnatives.com Phone +1 425 389 6118

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