Email Marketing Interview Questions & Answers | Email Marketing Interview Questions | Simplilearn

2. Email Marketing Email Marketing Questions

3. 1 What is the difference between hard and soft bounce email? Soft bounce Hard bounce • It means that the email message reached the recipient’s mail server but is bounced back undelivered • However, few reasons it bounced back include: • You have been blocked by the recipient • recipient's inbox is full • recipient’s server is down • Recipient's email account has been suspended Nofollow link doesn’t allow search engine crawlers to follow the link. Also, it doesn’t pass on the link juice • A hard bounce email happens when the email has been permanently rejected

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5. 1 What is the difference between hard and soft bounce email? Soft bounce Hard bounce • It means that the email message reached the recipient’s mail server but is bounced back undelivered • However, few reasons it bounced back include: • The recipient has blocked you • Recipient's inbox is full • Recipient’s server is down Nofollow link doesn’t allow search engine crawlers to follow the link. Also, it doesn’t pass on the link juice • A hard bounce email happens when the email has been permanently rejected • Some of the reasons are: • Your recipient’s email address is invalid • Your reply-to address is blacklisted

6. 2 What would you do to improve the click-through rate of your email? • Create a compelling subject line • Use the preview text effectively • Make your email mobile-friendly • Create engaging email content • Segment and personalize your emails • Make your emails visually appealing and include relevant images • Place CTA where it’s easily visible to your visitors • A/B test your emails

7. 3 How to inform your customers about company news and establish a relationship with your target audience? This can be done with the help of newsletters Email campaign Website visit Product purchase Welcome email

8. 3 How to inform your customers about company news and establish a relationship with your target audience? Some of the basic tips for creating a newsletter email are: • Create your newsletter with 90% educational and 10% promotional content • Create interesting subject lines • Use the right email template • Use compelling images • Add a clear CTA • Include your contact information in the newsletter Welcome email

9. 3 How to inform your customers about company news and establish a relationship with your target audience? For example: New arrivals Trendy collections Check out the latest cosmetics from our new collections 5 important skincare products that everyone should have View more View more

10. 4 • Define following metrics - open rate, click-through rate, response rate and forward rate. Open rate It is the percentage of the total number of recipients who opened an email campaign It is the percentage of recipients that have clicked on CTA in your email message CTR Number of clicks-throughs Open rate = CTR= Number of delivered emails Emails opened Emails sent – Emails bounced

11. 4 • Define following metrics - open rate, click-through rate, response rate and forward rate. Response rate The forward rate refers to the rate at which your subscribers share your email campaigns with others It is the percentage of the total recipients who clicked on the link of your email campaign and completed an action Forward rate Response rate = Number of clicks on a share Number of actions taken Number of emails delivered Forward rate= * 100 Number of total delivered emails

12. 5 How to recapture inactive customers? • Re-engage subscribers with gamification • Opt for subject lines like “We have been missing you” or “Did we do something wrong” • Run a poll or competition to re-engage with your subscribers • Personalize your emails • Prefer attractive email design • Follow a consistent schedule to send emails • Ask for customer feedback

13. 6 What are different ways to segment buyer personas? With this segmentation, you can target your audience based on geographical areas, such as by city, state, country, or continent Geographic segmentation

14. 6 What are different ways to segment buyer personas? Here, you can segment your audience by age, education, income, gender, occupation, nationality, and more Geographic segmentation Demographic segmentation

15. 6 What are different ways to segment buyer personas? It segments target audience by their behaviors and decision-making patterns such as purchase, online activity, search history, and more Geographic segmentation Firmographic segmentation Demographic segmentation Behavioural segmentation

16. 7 How would you drive repeat customers through email marketing for the below scenario. How would you drive repeat customers through email marketing for the below scenario. Give a few examples of subject lines to drive engagement for audience based on: • Age: 20-30 • Gender: Female • Product: Sandles

17. 7 How would you drive repeat customers through email marketing for the below scenario. How would you drive repeat customers through email marketing for the below scenario. How would you drive repeat customers through email marketing for the below scenario. Give a few examples of subject lines to drive engagement for audience based on: • Age: 20-30 • Gender: Female • Product: Footwear Friday sale is coming up

18. 7 How would you drive repeat customers through email marketing for the below scenario. How would you drive repeat customers through email marketing for the below scenario. How would you drive repeat customers through email marketing for the below scenario. Give a few examples of subject lines to drive engagement for audience based on: • Age: 20-30 • Gender: Female • Product: Footwear Friday sale is coming up Buy branded sandles at lowest price

19. 7 How would you drive repeat customers through email marketing for the below scenario. How would you drive repeat customers through email marketing for the below scenario. How would you drive repeat customers through email marketing for the below scenario. Give a few examples of subject lines to drive engagement for audience based on: • Age: 20-30 • Gender: Female • Product: Footwear Friday sale is coming up Buy branded sandles at lowest price 50% Off on branded sandles + FREE Shipping

20. 7 How would you drive repeat customers through email marketing for the below scenario. How would you drive repeat customers through email marketing for the below scenario. How would you drive repeat customers through email marketing for the below scenario. Give a few examples of subject lines to drive engagement for audience based on: • Age: 20-30 • Gender: Female • Product: Footwear Friday sale is coming up Buy branded sandles at lowest price 50% Off on branded sandles + FREE Shipping Weekend sale for women starts now

21. 8 How would you drive repeat customers through email marketing for the below scenario. • What is A/B testing and give some examples of A/B testing? A/B testing is a method to analyze which of two email campaign strategy is the most effective in terms of high open rates and click rates A B

22. 8 How would you drive repeat customers through email marketing for the below scenario. • What is A/B testing and give some examples of A/B testing? Some of the variables that can tested are: • Subject line (Example: “50% off on clothes” vs. “Discounts on clothes”) • Email design (such as font, font color, email content size, etc.) • Personalization (Example: “Mr. Park” vs. “Park”) • Preview text • Images • CTA (For example: “Shop Now!” vs. “Buy Now”) • Exclusive offer (Example: “Save 10%” vs. “Get free shipping”)

23. 9 How would you drive repeat customers through email marketing for the below scenario. How to prevent email getting into spam? Some of the important ways are: • Improve your open rate (this can be done by creating compelling subject lines and segmenting your audience) • Always include a “from” name • Check if you have included “Unsubscribe” link • Optimize your emails for different devices • Optimize your images for email  • Prefer more text and fewer images • Avoid grammatical issues ??

24. 10 • What are the best practices for email subject lines? • Include a number in your subject line • Include an emoji in your subject line • Personalize subject lines for better open rates • Opt for title case subject lines • Watch the length of your subject line (17-24 characters) • Develop a sense of urgency • Avoid grammatical mistakes

25. 55 What are some of the metrics to track in affiliate marketing? Return on ad spend Cost-Per-Click A metric commonly used for budget planning; it is calculated by dividing earned affiliate revenue by the amount spent It represents how much the advertiser pays to a publisher every time an advertisement is clicked Cost-Per-Sale This represents the amount a merchant pays, every time an affiliate’s advertisement generates a sale